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Search returned: 606 document(s).
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What’s The Secret to Building Successful Customer Relationships?
Podcast Clips June 25, 2024Jen Leitman, CMO at OverDrive, discusses the four keys she believes are absolutely necessary for your brand to build strong relationships with its customers.
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How Volvo Revolutionized Trucking Through Digital
B2 Awards June 25, 2024Volvo Trucks North America successfully launched the all-new Volvo VNL with a groundbreaking digital-first strategy that redefined industry standards.
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How AI Is Taking Neuromarketing to the Next Level
POVs June 24, 2024With AI poised to take neuromarketing from a niche practice into the mainstream, targeted advertising is about to become much more sophisticated. Find out how in this POV from Marketing Futures podcast host Mike Berberich.
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USPS Delivers Sales Enablement at Scale
B2 Awards June 22, 2024The United States Postal Service overhauled their sales enablement approach, focusing on personalized, customer-centric messaging at scale.
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How Applying AI Makes Businesses More Human
Event Recaps June 13, 2024Senior marketers and executives can harness AI for strategic B2B business growth.
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Six Tips for Marketing Operations
Conference Highlights May 22, 2024Change management in tandem with organizational enablement is pivotal to a successful CRM program.
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How Heinz Engaged the Running Community with Custom Run Map
In-House Excellence Awards May 19, 2024With runners turning to its ketchup packets to help fuel their runs, Heinz created a series of routes on popular running apps, showcasing locations where participants could find the brand’s ketchup packets while on the go.
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How Audi Let Fans Direct a Brand Film Via Instagram
In-House Excellence Awards May 19, 2024To help send off its popular R8 model, Audi allowed fans to serve as the directors of a farewell film for the car by voting on various creative elements via Instagram Stories.
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Defending Your Brand: Expert Strategies for Handling Negative Press
Industry Insights May 16, 2024The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign’s key messages argued, “You know full well a vow of celibacy is not the answer.”
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PENN Entertainment Drove Loyalty Adoption Through the Power of Second Chances
REGGIE Awards April 28, 2024To increase adoption of and engagement with its rewards platform, PENN Entertainment created a campaign that prompted users to imagine what they would do if they could go back and give a piece of advice to their past selves.
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How State Farm Connected to Customers with Bobbleheads
REGGIE Awards April 27, 2024State Farm's Bobblehead YOU! campaign, through a 30-city tour, successfully engaged with potential and existing customers, distributing over 500,000 bobbleheads and generating 121,119 qualified leads across 949 event days.
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The Power of Partnerships: Shaping Consumer Perceptions of Guinness
Event Recaps April 25, 2024Guinness brand partners Diageo and Jack Morton provided an inside look on how the brand leveraged organizational and influencer partnerships to promote its new brewery in Chicago.
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The Rise of Predictive Analytics in Marketing Strategy
POVs April 22, 2024Marketing Futures podcast host Mike Berberich examines how businesses can leverage AI to predict trends, customer behaviors, and market shifts and use these insights to develop more personalized and powerful marketing campaigns.
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Emography: The Next Frontier of Customer Persona Building
Event Recaps April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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Emography: The Next Frontier of Customer Persona Building
Conference Highlights April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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What Brands Need to Know: Marketing in the New Age of Commerce
Event Recaps April 15, 2024Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.
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What Brands Need to Know: Marketing in the New Age of Commerce
Conference Session Videos April 15, 2024In this video, Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.
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Marketing News Quiz for April 13, 2024
Marketing News Quiz April 13, 2024In this week's marketing news quiz: McDonald's billboards in the Netherlands have an air of mystery, advertising innovation from FedEx, a new AI tool from WPP VML, and more.
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More People Embrace Branded Social Efforts When They Avoid Activist Language
Podcast Clips April 10, 2024Peter Bardell, cofounder of Revolt, says brands are more likely to find success with their social efforts when they use “centrist” language and avoid more inflammatory activist terms. He gave some examples during his appearance on <em>Beyond Profit</em>.
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Deepening the Relationship: The Loyalty Experience Program’s Role at The Fresh Market
Event Recaps March 28, 2024Jeff Snyder, director of loyalty and email marketing at The Fresh Market, provided an overview of the brand’s loyalty program, including its background and how the brand is leveraging customer data.
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