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Search returned: 316 document(s).
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Want a Successful Business Transformation? Build the Right Marketing Team
Industry Insights July 16, 2024Whether they are fueled by the promise of AI and other technologies, responding to the demands of the evolving economy, or aiming to turn around tired businesses, many leaders are scrambling these days to transform companies and reinvent their brands.
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Building a Thriving In-House Agency Environment
Partner Content July 16, 2024Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
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How EXOS Reshaped Its Brief Process to Drive Efficiency and Brand Success
Event Recaps May 23, 2024EXOS’ Scott Berchman reviewed how his organization completely revamped its internal briefing process to create more efficiency, facilitate more collaboration, and ultimately build a stronger and more consistent brand.
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These Operating Principles Turned DoorDash’s In-House Agency into a Powerhouse
Event Recaps May 16, 2024DoorDash’s Mariota Essery and Eli Velez discussed how the brand’s in-house agency, called “Superette,” works. They covered the operating principles that guide the agency and provided a case study for how those principles are put into practice.
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Key Tips for Marketing Talent
Pulse April 12, 2024Robert Half expert Amy Mangan shared key recommendations for navigating the job market. Whether you are seasoned talent or new to the workforce, it can be challenging to steer through the ever-changing ad industry.
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The Marketing and PR Nexus: Breaking Down the Silos
POVs April 10, 2024PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.
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How Agencies Deal with Clients' CMO Churn
B2C March 22, 2024The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.
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How the Best Brands Decide on and Succeed with Creative Partners
Event Recaps March 19, 2024Ryan Sheffer, founder of and CEO at Mile 80, outlined the four styles of agency collaboration he believes are most effective and shared the four criteria upon which all potential external partners should be evaluated.
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Marketing Communications Planning Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.
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Project Management Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 37 premium tools and templates to create a comprehensive approach to project management.
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Public Relations Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy and plan.
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Sales Enablement Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 47 premium tools and templates to create a comprehensive sales enablement plan.
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Sales Training Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 27 premium tools and templates to develop a consultative approach to selling.
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Social Media Marketing Plan Playbook
Playbooks March 1, 2024Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.
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Organizational Culture Plan Methodology
Playbooks March 1, 2024Use this Toolkit to enhance the culture of your marketing organization.
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Shopper Marketing Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
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Marketing Disruption Toolkit
Playbooks March 1, 2024Use this collection of tools to counter the impact of disruptive forces on marketing.
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Marketing Organizational Structure Toolkit
Playbooks March 1, 2024This toolkit for optimizing marketing organizational structures includes a checklist, how-to guide, and job descriptions for must-have marketing roles.
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Analytics and Insights Teams: Structures and Roles
ASK Answers February 14, 2024How can I structure my organization to effectively leverage my analytics team?
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Six Tips for a Brand Transformation Led by Marketing Operations
Event Recaps January 23, 2024Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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