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Search returned: 155 document(s).
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This Is How You Can Sell Branding to the C-Suite
Podcast Clips February 18, 2025Maggie Gross of Deloitte Digital explained why she believes there is a gap between how marketers tell stories and how they report on results, giving advice for how they can more effectively communicate the benefits and returns of brand marketing to executives.
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Safeguarding Consumer Data: Compliance with Privacy Laws on Brand-Owned Websites
Event Recaps January 23, 2025During a January 2025 ANA MarTech Committee meeting, Elliot Bell, COO at Compliant, discussed data compliance risks and best practices to avoid them.
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Brand Assessment Tool
Tools January 1, 2025A self-assessment to evaluate your organization from a Branding perspective.
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Business Case Template
Tools January 1, 2025Use this template for any corporate investment and as a formal management communication document.
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Webinar Program Metrics Dashboard
Tools January 1, 2025You need to define, track, and create a report of the KPIs and metrics related to your webinar.
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Webinar Risk Assessment Template
Tools January 1, 2025You need to identify and mitigate risks associated with launching a webinar program.
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Webinar Project Management Tool
Tools January 1, 2025Use this tool to communicate project status with stakeholders and management.
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Customer Engagement Metrics Dashboard
Tools January 1, 2025Use this to define, track and report on your Customer Engagement metrics.
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Bots and Fake Traffic Can Wreak Havoc on Holiday E-Commerce: Here’s What to Do
Leading Edge December 11, 2024With the holiday shopping season in full swing and consumers more plugged into online shopping than ever, businesses face unprecedented increases in fake traffic.
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What Is the Action Plan for Ethical Data Use?
Podcast Clips December 11, 2024With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.
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Advertising's Role in Global Warming
Trends and Technology October 26, 2024Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
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Revolutionizing Measurement Through Commercial Analytics at Kraft Heinz
Conference Session Videos September 18, 2024Digital transformation was on the horizon as Kraft Heinz was looking for a measurement approach that balanced strategy with actionability and accountability. In this video, Kraft Heinz shared how a partnership with Analytic Partners led to the implementation of Commercial Analytics.
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Transparency: A Marketer’s Advantage
Leading Edge August 12, 2024The advertising industry is facing an ongoing transparency problem: Buyers too often don't have the visibility they need to make the best possible decisions on how to allocate their budgets. This can not only result in buyers overpaying for unintentional inventory, but it also can prevent publishers who have engaged, addressable audiences from realizing the full potential of their premium inventory.
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Advertising Ethics in the Age of AI
Trends and Technology July 19, 2024Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.
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Beyond Upfronts: Navigating the New Landscape of TV Advertising
Webinar Rewinds June 27, 2024In this webinar, Marc Siegel, president of sales at Simulmedia, discussed how the traditional TV upfront model is evolving as more brands demand greater accountability, flexibility, and ROI in today’s world of fragmentation, excess supply, and technological advances.
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Marketing News Quiz for June 1, 2024
Marketing News Quiz June 1, 2024In this week's marketing news quiz: The revival of a classic Gatorade ad, Subway's new footlong cookie, a Google data leak with implications for marketers, and more.
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The Pitfalls to Avoid When Planning Your Data Story
Leading Edge May 28, 2024This article tackles the three main pitfalls to avoid when planning your data story.
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Programmatic Transparency: Why Inclusion Lists, Not Exclusion Lists, Are the Answer
Leading Edge May 24, 2024One of the many things we can learn from the ANA’s Programmatic Supply Chain Transparency Study is that inclusion, not exclusion, is the answer. So, in this, our fourth deep dive into the implications of the study’s findings for advertisers, let’s have a look at why that is and why getting started should be on you and your media teams’ immediate to-do lists.
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Programmatic Transparency: Website Overload – Little Reward, Lots of Risk
Leading Edge May 14, 2024The ANA’s Programmatic Supply Chain Transparency Study revealed a statistic that should be particularly alarming to those who rely on inclusion lists, as I did when I was running a media buying function; the average campaign examined in the study ran on a staggering 44,000 websites. So, in this, the third post in our programmatic transparency series, let’s examine what’s going on here and how things should, and can, be done better.
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Key Trends to Watch in Data Privacy
POVs May 9, 2024Laquan Austion, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.
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