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Search returned: 148 document(s).
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Advertising Ethics in the Age of AI
B2C July 19, 2024Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.
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Beyond Upfronts: Navigating the New Landscape of TV Advertising
Webinar Rewinds June 27, 2024In this webinar, Marc Siegel, president of sales at Simulmedia, discussed how the traditional TV upfront model is evolving as more brands demand greater accountability, flexibility, and ROI in today’s world of fragmentation, excess supply, and technological advances.
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Marketing News Quiz for June 1, 2024
Marketing News Quiz June 1, 2024In this week's marketing news quiz: The revival of a classic Gatorade ad, Subway's new footlong cookie, a Google data leak with implications for marketers, and more.
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The Pitfalls to Avoid When Planning Your Data Story
Industry Insights May 28, 2024This article tackles the three main pitfalls to avoid when planning your data story.
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Programmatic Transparency: Why Inclusion Lists, Not Exclusion Lists, Are the Answer
Industry Insights May 24, 2024One of the many things we can learn from the ANA’s Programmatic Supply Chain Transparency Study is that inclusion, not exclusion, is the answer. So, in this, our fourth deep dive into the implications of the study’s findings for advertisers, let’s have a look at why that is and why getting started should be on you and your media teams’ immediate to-do lists.
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Programmatic Transparency: Website Overload – Little Reward, Lots of Risk
Industry Insights May 14, 2024The ANA’s Programmatic Supply Chain Transparency Study revealed a statistic that should be particularly alarming to those who rely on inclusion lists, as I did when I was running a media buying function; the average campaign examined in the study ran on a staggering 44,000 websites. So, in this, the third post in our programmatic transparency series, let’s examine what’s going on here and how things should, and can, be done better.
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Key Trends to Watch in Data Privacy
POVs May 9, 2024Laquan Austion, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.
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The Future of Marketing Effectiveness is AI-Driven
Webinar Rewinds April 25, 2024In this webinar, Shawn O’Neal from leading global marketing effectiveness and foresight consultancy Gain Theory explored how GenAI will transform marketing measurement by helping marketers better understand their target audience, optimize their campaigns in real-time, and ultimately drive better business results.
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Programmatic Transparency: Made for Advertising Websites Are Too "Good" to Be True
Industry Insights April 10, 2024MFA sites have been back in the news, prompted by the “revelation” that significant portions of major brands’ programmatic spend continues to make its way to these low-quality content sites. So, in this, our first deep dive into the key findings of the study, let’s lay out what MFA are, how they work, why they’re a problem, and what you should do about it.
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Why Current Anti-MFA Approaches Aren’t Enough
Industry Insights April 9, 2024The latest made-for-advertising scandal shows that, while industry attention to so-called MFA sites has skyrocketed in recent months, it’s harder for brands to avoid MFAs than many in digital advertising suggest.
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Are Protected Audiences the Future?
Industry Insights March 28, 2024Despite Protected Audiences having the potential to deliver ad performance and targeting capabilities that maintain consumer privacy, the question remains: Is the industry ready to embrace this new solution (and is the solution ready to be embraced); or will it be a temporary solution that never gets off the ground?
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Marketing Attribution
ASK Answers March 26, 2024How are marketers handling attribution approaches?
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Setting the Stage: Media Opportunity and Complexity
Conference Session Videos March 19, 2024CEO Bob Liodice shared what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers as they navigate a challenging media ecosystem.
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Marc Pritchard on How Brands Can Create Market Growth
Conference Highlights March 19, 2024Raising the bar on media impact through superior reach, effectiveness, and efficiency will accelerate market growth.
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Programmatic Transparency: The $22 Billion Opportunity
Industry Insights March 15, 2024By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. In this blog series, I’ll be covering the top 10 issues the study has revealed and precisely how brands can go about tackling them in relatively straightforward ways.
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Marketers Need a Sharper Antenna for Programmatic Advertising
Champions of Growth Podcast March 6, 2024Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.
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Email Marketing Best Practices, Innovations, and Challenges
Event Recaps February 29, 2024Ryan Phelan, CEO at RPE Origin, discussed what’s on the horizon for email and how you can align your strategies and best practices for responsible email marketing.
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A Year-in-Review: Marketing Effectiveness Trends
Event Recaps February 29, 2024Sarah Renner, VP at MarketBridge, and Sam Arrington, VP at MarketBridge, discussed identity resolution, media landscape, and new measurement models, as well as predictions for 2024, at an ANA event.
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An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs
Event Recaps February 22, 2024Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.
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An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs
Conference Session Videos February 22, 2024In this video, Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.
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