Search Marketing Knowledge Center

With the holiday shopping season in full swing and consumers more plugged into online shopping than ever, businesses face unprecedented increases in fake traffic.

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What Is the Action Plan for Ethical Data Use?

Podcast Clips December 11, 2024

With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.

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Advertising's Role in Global Warming

Trends and Technology October 26, 2024

Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?

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Revolutionizing Measurement Through Commercial Analytics at Kraft Heinz

Conference Session Videos September 18, 2024

Digital transformation was on the horizon as Kraft Heinz was looking for a measurement approach that balanced strategy with actionability and accountability. In this video, Kraft Heinz shared how a partnership with Analytic Partners led to the implementation of Commercial Analytics.

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Transparency: A Marketer’s Advantage

Leading Edge August 12, 2024

The advertising industry is facing an ongoing transparency problem: Buyers too often don't have the visibility they need to make the best possible decisions on how to allocate their budgets. This can not only result in buyers overpaying for unintentional inventory, but it also can prevent publishers who have engaged, addressable audiences from realizing the full potential of their premium inventory.

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Advertising Ethics in the Age of AI

Trends and Technology July 19, 2024

Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.

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Beyond Upfronts: Navigating the New Landscape of TV Advertising

Webinar Rewinds June 27, 2024

In this webinar, Marc Siegel, president of sales at Simulmedia, discussed how the traditional TV upfront model is evolving as more brands demand greater accountability, flexibility, and ROI in today’s world of fragmentation, excess supply, and technological advances.

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Marketing News Quiz for June 1, 2024

Marketing News Quiz June 1, 2024

In this week's marketing news quiz: The revival of a classic Gatorade ad, Subway's new footlong cookie, a Google data leak with implications for marketers, and more.

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The Pitfalls to Avoid When Planning Your Data Story

Leading Edge May 28, 2024

This article tackles the three main pitfalls to avoid when planning your data story.

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Programmatic Transparency: Why Inclusion Lists, Not Exclusion Lists, Are the Answer

Leading Edge May 24, 2024

One of the many things we can learn from the ANA’s Programmatic Supply Chain Transparency Study is that inclusion, not exclusion, is the answer. So, in this, our fourth deep dive into the implications of the study’s findings for advertisers, let’s have a look at why that is and why getting started should be on you and your media teams’ immediate to-do lists.

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Programmatic Transparency: Website Overload – Little Reward, Lots of Risk

Leading Edge May 14, 2024

The ANA’s Programmatic Supply Chain Transparency Study revealed a statistic that should be particularly alarming to those who rely on inclusion lists, as I did when I was running a media buying function; the average campaign examined in the study ran on a staggering 44,000 websites. So, in this, the third post in our programmatic transparency series, let’s examine what’s going on here and how things should, and can, be done better.

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Key Trends to Watch in Data Privacy

POVs May 9, 2024

Laquan Austion, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.

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The Future of Marketing Effectiveness is AI-Driven

Webinar Rewinds April 25, 2024

In this webinar, Shawn O’Neal from leading global marketing effectiveness and foresight consultancy Gain Theory explored how GenAI will transform marketing measurement by helping marketers better understand their target audience, optimize their campaigns in real-time, and ultimately drive better business results.

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Programmatic Transparency: Made for Advertising Websites Are Too "Good" to Be True

Leading Edge April 10, 2024

MFA sites have been back in the news, prompted by the “revelation” that significant portions of major brands’ programmatic spend continues to make its way to these low-quality content sites. So, in this, our first deep dive into the key findings of the study, let’s lay out what MFA are, how they work, why they’re a problem, and what you should do about it.

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