A Diversity Report for the Advertising/Marketing Industry (2023)
This report from ANA was done in partnership with ANA divisions AIMM and SeeHer.
The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. The overall ethnic skew declined from 32.3 percent in 2022 to 30.8 percent in 2023 and is significantly below the 42.2 percent ethnic diversity of the U.S. population.
Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
Just as we did in prior years, three ANA studies help provide an understanding of diversity at ANA member companies:
- ANA Board of Directors and Select Member Companies Diversity Benchmark. Gender and ethnic diversity among the U.S.-based marketing departments of 88 ANA member companies, representing 19,949 marketers in total. This analysis includes information on sexual orientation and disabilities. There is also learning on key action steps that have helped improve diversity within marketing departments.
- ANA Overall Membership. Gender and ethnic diversity of the overall ANA membership, representing 31,116 individuals who provided gender identity and 27,572 who provided ethnic diversity information. This analysis also includes information on sexual orientation.
- ANA Member CMOs. Gender and ethnic diversity of the CMO/CMO-equivalent at 936 ANA member client-side marketer company members.
This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain.
Source
"A Diversity Report for the Advertising/Marketing Industry (2023)." ANA, February 2024.