Search Marketing Knowledge Center

Marketing News Quiz for March 1, 2025

Marketing News Quiz March 1, 2025

In this week's marketing news quiz: Why CMOs get fired, Beyoncé plays pool for Levi's, IHOP goes for the Guinness, and more.

view

The C-suite Is Losing Confidence in CMOs' Ability to Drive Growth

Marketing News February 27, 2025

C-level executives are losing faith in CMOs. Just 34 percent of CEOs and CFOs are aligned with their CMOs about how marketing supports growth, according to a recent Gartner study. Despite a lack of confidence in their CMOs' ability to spike growth, CEOs and CFOs anticipate an ever-widening scope for the marketing remit.

view

Salary Benchmarks & Hiring Trends

ASK Answers February 27, 2025

What are current marketing salary benchmarks and hiring trends?

view

From Shiny Object to Needle Mover: How to Spot a Trend's Inflection Point

POVs February 27, 2025

Mike Berberich dives into a critical skill for any forward-thinking marketer: identifying when a trend transitions from being just another shiny object to becoming a true needle mover in the industry, sharing key indicators that show when a trend is hitting an inflection point.

view

Apple to Spend Half a Trillion Dollars in the U.S. in the Next Four Years

Marketing News February 24, 2025

Apple says it plans to spend more than $500 billion in the U.S. over the next four years including plans to spike investments in artificial intelligence (AI). It's the largest-ever spending commitment by the tech giant.

view

How to Write Better Job Descriptions

ASK Answers February 20, 2025

ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

view

Developing a Culture of High Performance: Lessons from Citi

Event Recaps February 12, 2025

During a session at the ANA’s 2025 Future of Marketing Leadership Conference, the audience learned how to use four tools for developing the kind of culture that promotes high-performing teams from Alex Craddock, chief marketing and content officer at Citi.

view

What Exactly Are Marketers Using AI For? David Edelman Surveyed Them to Find Out

Podcast Clips February 11, 2025

David Edelman, author and former CMO at Aetna, shared some insights he gleaned from a survey of marketers on how exactly they’re using AI.

view

How to Cut the Marketing Jargon and Communicate Like a Person

POVs February 4, 2025

Matthew Schwartz shares a few tips for how marketers can banish nonsense phrases and silly metaphors and return to a world where professionals speak like they're — well — a person.

view

Meditation Might Be the Secret to Achieving Happiness at Work and in Life

Podcast Clips February 3, 2025

More and more people are tapping into the numerous benefits of meditation. That includes Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, who believes the practice might be the secret to achieving happiness at work and in life.

view

Marketing Jobs Uncovered: Trends and Opportunities in the U.S. Job Market

Webinar Rewinds January 29, 2025

In this session, Michael Wright, Managing Partner at Taligence, examined real-time jobs data to uncover trends in marketing roles, remote work, and the rise of dual roles.

view

Five Tips on How to Become a Chief of Staff

Event Recaps January 28, 2025

Stephanie Jarstad, VP of marketing operations and chief of staff at Northwestern Mutual, provided an overview of how she was able to rise to the role of chief of staff, sharing five tips that other marketing operations professionals who want to reach similar heights must know.

view

Workplace Engagement Hits a 10-Year Low

Marketing News January 17, 2025

Workplace motivation in 2024 fell to levels not seen in 10 years, at a time when marketing leaders are struggling to adapt to a technological paradigm shift that requires new forms of collaboration.

view