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Marketing to Women
ASK Answers February 26, 2025How can my brand effectively target and reach women with my marketing efforts?
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Marketing News Quiz for February 22, 2025
Marketing News Quiz February 22, 2025In this week's marketing news quiz: Nike cozies up to a Kardashian, Walmart's quarterly earnings come in, a Gallup poll on the size of the LGBTQ+ population, and more.
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Growing Number of People Identify as LGBTQ+
Marketing News February 21, 2025A new Gallup poll reveals that 9.3 percent of U.S. adults identified as LGBTQ+ in 2024, up from 7.6 percent in 2023. Despite the current retreat from DEI among several major brands, the growth trajectory of the LGBTQ+ population presents enormous opportunity for companies that want to expand their tent demographically.
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From Performative to Performance: How DEI Can Move Forward Against Blowback
Event Soundbites January 29, 2025Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.
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Six Lessons to Turbocharge Purpose in 2025
POVs January 23, 2025ANA Purpose guru Ken Beaulieu shares six lessons he learned in 2024 that will supercharge your purpose efforts in the year ahead.
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My Voice Matters: Inclusive Marketing Excellence
Research Reports December 17, 2024Learn how inclusion impacts decision-making, career progression, and belonging across the marketing and advertising industry. This study provides actionable insights to help organizations create environments where every professional can thrive.
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Advancing Diversity and Inclusion in STEAM
Beyond Profit Podcast December 10, 2024In this episode of Beyond Profit, Jordan Weiss joins host Ken Beaulieu to discuss the essence of his magazine Diversity in Action and how it has shaped his personal view of diversity, his assessment of the building backlash over DEI, and how he will continue to champion diversity at every turn.
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Virtual Diversity Fair: Meet Women-Owned Companies
Conference Session Videos December 3, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted Women-Owned companies that shared overviews of their companies.
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ANA’s Commitment to DEIB
Conference Session Videos November 19, 2024Diversity, equity, inclusion, and belonging (DEIB) play a pivotal role in shaping successful strategies and driving market growth. CEO Bob Liodice discussed the ANA's unwavering commitment to DEIB, fueled by the collaborative efforts of the Global CMO Growth Council.
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Tapping Into Culture and Sponsorships to Build Strong Brand Equity
Pulse November 5, 2024Michael Lacorazza is the CMO at U.S. Bank. He will be speaking at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA senior director of multicultural marketing and diversity initiatives, Bernice Veloz, recently sat down with Michael for a pre-conference interview.
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Marketing News Quiz for November 2, 2024
Marketing News Quiz November 2, 2024In this week's marketing news quiz: an infographic highlighting advertising's role in global warming, U by Kotex's way to stop the sanitary pad stigma, the largest political ad ever, and more.
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Empowering Authentically and Shifting Public Perceptions
Pulse October 29, 2024Kandi Pickard is the President and CEO, Michelle Sagan is the Director of Communications & Marketing, and Kayla McKeon is the Manager of Grassroots Advocacy at the National Down Syndrome Society (NDSS). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kandi, Michelle, and Kayla for a pre-conference interview in which they discussed how to advance representation and shift public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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Global CMO Growth Summit — Supplier Forum
CMO Content October 29, 2024This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies that leverage multicultural media for business growth.
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Putting the New General Market at the Center
Pulse October 23, 2024Sherina Smith is CMO at American Family Insurance. Chris Crawford is founder and CEO of Elite Media, American Family’s agency partner. The pair will be co-presenting at the ANA Multicultural Marketing & Diversity Conference, November 18 to 20 in Las Vegas, discussing how targeting key growth segments has become a business imperative. In advance of the event, Sherina and Chris were interviewed by the group EVP of the ANA, Bill Duggan.
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Ethics Code FUNdamentals: Best Practices for Respecting Consumers — DEI, Privacy, and Security
Webinar Rewinds October 23, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked you through two sections of the “ANA Ethics Code of Marketing Best Practices” — Diversity and Inclusion Marketing Principles and Data Privacy, Security, and Stewardship.
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Achieving Equity in Influencer Marketing
Event Recaps October 15, 2024The Influencer Pay Equity Guide is a collaborative initiative by the ANA, 4A's, and PR Council designed to address the significant compensation disparities and challenges faced by BIPOC and marginalized creators in the influencer marketing industry.
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Latinos: Verizon’s Growth Disruptors
Pulse October 9, 2024Ricardo Aspiazu is the SVP of creative and brand design at Verizon. He will be speaking at the ANA Multicultural Marketing & Diversity Conference, Nov 18-20 in Las Vegas. ANA SVP of brand and media, Julie Weitzner, recently sat down with Ricardo for a pre-conference interview in which they discussed why multicultural marketing IS mainstream marketing, and how that strategic approach is a business driver for Verizon.
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Virtual Diversity Fair: LGBTQ+ Owned Companies
Event Recaps October 7, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted LGBTQ+ Owned companies that shared overviews of their companies.
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Marketing and Gender Equality
ASK Answers October 4, 2024How can brands level up their portrayals of women to ensure gender equality?
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Global CMO Growth Council Inclusive and Sustainable Marketing Working Team Case Studies
CMO Content October 3, 2024These case studies, developed by the Inclusive & Sustainable Marketing Working Team of the Global CMO Growth Council, are designed to illustrate the bottom-and-top-line impact that can be achieved by marketing that centers on sustainability and inclusivity.
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