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Tapping Into Culture and Sponsorships to Build Strong Brand Equity
Pulse November 5, 2024Michael Lacorazza is the CMO at U.S. Bank. He will be speaking at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA senior director of multicultural marketing and diversity initiatives, Bernice Veloz, recently sat down with Michael for a pre-conference interview.
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Marketing News Quiz for November 2, 2024
Marketing News Quiz November 2, 2024In this week's marketing news quiz: an infographic highlighting advertising's role in global warming, U by Kotex's way to stop the sanitary pad stigma, the largest political ad ever, and more.
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Empowering Authentically and Shifting Public Perceptions
Pulse October 29, 2024Kandi Pickard is the President and CEO, Michelle Sagan is the Director of Communications & Marketing, and Kayla McKeon is the Manager of Grassroots Advocacy at the National Down Syndrome Society (NDSS). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kandi, Michelle, and Kayla for a pre-conference interview in which they discussed how to advance representation and shift public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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Global CMO Growth Summit — Supplier Forum
CMO Content October 29, 2024This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies that leverage multicultural media for business growth.
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Putting the New General Market at the Center
Pulse October 23, 2024Sherina Smith is CMO at American Family Insurance. Chris Crawford is founder and CEO of Elite Media, American Family’s agency partner. The pair will be co-presenting at the ANA Multicultural Marketing & Diversity Conference, November 18 to 20 in Las Vegas, discussing how targeting key growth segments has become a business imperative. In advance of the event, Sherina and Chris were interviewed by the group EVP of the ANA, Bill Duggan.
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Ethics Code FUNdamentals: Best Practices for Respecting Consumers — DEI, Privacy, and Security
Webinar Rewinds October 23, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked you through two sections of the “ANA Ethics Code of Marketing Best Practices” — Diversity and Inclusion Marketing Principles and Data Privacy, Security, and Stewardship.
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Achieving Equity in Influencer Marketing
Event Recaps October 15, 2024The Influencer Pay Equity Guide is a collaborative initiative by the ANA, 4A's, and PR Council designed to address the significant compensation disparities and challenges faced by BIPOC and marginalized creators in the influencer marketing industry.
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Latinos: Verizon’s Growth Disruptors
Pulse October 9, 2024Ricardo Aspiazu is the SVP of creative and brand design at Verizon. He will be speaking at the ANA Multicultural Marketing & Diversity Conference, Nov 18-20 in Las Vegas. ANA SVP of brand and media, Julie Weitzner, recently sat down with Ricardo for a pre-conference interview in which they discussed why multicultural marketing IS mainstream marketing, and how that strategic approach is a business driver for Verizon.
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Virtual Diversity Fair: LGBTQ+ Owned Companies
Event Recaps October 7, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted LGBTQ+ Owned companies that shared overviews of their companies.
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Marketing and Gender Equality
ASK Answers October 4, 2024How can brands level up their portrayals of women to ensure gender equality?
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Global CMO Growth Council Inclusive and Sustainable Marketing Working Team Case Studies
CMO Content October 3, 2024These case studies, developed by the Inclusive & Sustainable Marketing Working Team of the Global CMO Growth Council, are designed to illustrate the bottom-and-top-line impact that can be achieved by marketing that centers on sustainability and inclusivity.
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Data Shows How Inclusivity Drives Business Growth
POVs October 3, 2024In this POV, AIMM’s Lisette Arsuaga makes a data-driven case for why investing in inclusivity can be a game changer for your brand’s bottom line.
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Building a Multicultural Fan Base
Pulse October 2, 2024Kim Davis is Senior Executive Vice President of Social Impact, Growth Initiatives & Legislative Affairs and Jennifer Ekeleme is Vice President of Multicultural Engagement and Integration at the National Hockey League (NHL). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kim and Jennifer for a pre-conference interview in which they discussed their inclusion strategies for building a multicultural fan base in traditional sports.
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Lifebuoy's #Safety4All: Redefining Family in Vietnam
Smarties Awards September 30, 2024Unilever's Lifebuoy revolutionized family advocacy in Vietnam with its #Safety4All campaign, turning negative societal messages into positive affirmations for all family types during Pride Month.
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Maybelline 3.0: Empowering Gen Z with "Every Flaw is a 10"
Smarties Awards September 30, 2024L'Oreal Vietnam's Maybelline New York launched the "Every Flaw is a 10" campaign, leveraging social media and influencer partnerships to redefine beauty standards and empower generation Z, resulting in significant brand growth and market leadership.
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Indeed’s Rising Voices Program Raises Tides for BIPOC Entertainment Talent
Smarties Awards September 30, 2024Indeed created its “Rising Voices” program to create more opportunities for BIPOC entertainment talent, both in front of and behind the camera.
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Chat with Chemistry Cultural and the National Football League (NFL)
Event Recaps August 15, 2024As the NFL’s Latino marketing agency of record, Chemistry Cultura is setting trends and blazing new trails for the modern Latino sports fan — one that cheers for their hometown team as hard and loud as their home country team competing in the World Cup.
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Virtual Diversity Fair: Meet Hispanic Owned-Companies
Conference Session Videos August 15, 2024Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.
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Marketing News Quiz for August 10, 2024
Marketing News Quiz August 10, 2024In this week's marketing news quiz: Google's antitrust case, Reddit incorporates artificial intelligence, the future of DEI, and more.
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Embracing Gender Fluidity in Advertising Internally & Externally
Pulse August 9, 2024While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.
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