These Brands Created Award-Winning Collaborations and Experiences | Pulse | Industry Insights | All MKC Content | ANA

These Brands Created Award-Winning Collaborations and Experiences

Creating powerful memories can lead to increased loyalty and preference; people will remember how they felt when interacting with a brand or product, good or bad. The key is to harness experiences that foster positive emotions and/or connect people to a shared community. Below are campaigns that did just this.