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The Consequences of Never-Ending Growth with Rupen Desai
On Scope February 20, 2025Una Terra Venture’s Rupen Desai joined host Mike Berberich to discuss how brands can balance the sustainability of the business with that of the planet, including strategies for convincing executives to move away from short-term thinking and wean themselves off the addiction to business growth at any cost.
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Being a Certified B Corporation Is No Easy Task – But Totally Worth It
Leading Edge February 13, 2025As cited by B Lab, over 8,000 companies worldwide are Certified B Corporation businesses, but fewer than 2 percent of advertising agencies in the U.S. and Canada have earned this status. Achieving B Corp Certification signals to the world that you think deeply about the impact your business has on employees, clients, communities, and even the planet.
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'Climb for Clean Air' Raises the American Lung Association to New Heights
Social Impact February 10, 2025The American Lung Association's "Climb for Clean Air" challenges budding alpinists to climb some of the most iconic peaks of the Pacific Northwest. Part of the program's longstanding appeal is enabling volunteers to strive for personal goals while sharing their feats with friends and family.
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Lime: Creating Shared Sustainable Transportation for All
Event Recaps February 4, 2025Lime, the world's largest shared electric vehicle company, showed its support during 2024 Pride with a campaign that combined OOH and social.
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Consumers' Interest in Sustainable Lifestyles, by the Numbers
Money Slides January 2, 2025The Guardian shares the results of a study that examined different demographic groups’ interest in sustainable lifestyles, with those groups being defined by gender, education, income, and age.
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Sustainability Report Template
Tools January 1, 2025A comprehensive template for creating a sustainability report.
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Sustainability Assessment Template
Tools January 1, 2025A comprehensive assessment of your organization's current level of sustainability.
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Brands for Good: Four Brands’ Commitment to Sustainability
Pulse December 20, 2024Often when brands think about creating a positive impact on society, many first look toward sustainability issues like waste, pollution, and energy use. And while those are important, there are many other areas of society that need support and awareness, such as desertification, wildlife preservation, homelessness, and sea life environments.
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This Is How Marketers Should Approach Testing New Technologies and Tactics
Event Soundbites December 19, 2024Jessie De Luca, SVP of strategy at Hudson MX, shared her thoughts on how marketers can best approaching testing new technology or campaign strategies.
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Sustainability Committee Meeting December 2024
Event Recaps December 12, 2024During a December 2024 ANA Sustainability Committee meeting, L’Oréal shared how it created organizational alignment and the brands Kiehl’s and Maybelline discussed how their brand actions advanced corporate ambitions.
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A New Campaign from WWF Is Hard to Watch — That's the Point
Social Impact November 25, 2024WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.
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Taking Green Mainstream
Event Recaps November 19, 2024The Guardian shared insights from its proprietary sustainability research, highlighting how brand’s can fine tune messaging to inspire greater adoption of sustainable practices.
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Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data
Pulse November 8, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Pulse October 30, 2024The advertising industry plays a major role in carbon emissions, adding to the growing concern that over the next decade the planet could reach dangerous levels of global warming. The biggest culprit in the industry at fault, which may surprise some, is digital advertising.
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Advertising's Role in Global Warming
Trends and Technology October 26, 2024Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
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These In-House Campaigns Showcase Messages of Inspiration
Pulse October 18, 2024Engaging consumers through empathy not only prioritizes a human-centric approach to advertising, but also fosters genuine connection and community through relatable and inspirational content. Focusing on positive emotions, and the ways all people can help create a better environment physically and emotionally for themselves and others, can help boost ad recall and brand loyalty. It’s common sense too: Everyone wants to feel good – and feel connected to others around them.
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Global CMO Growth Council Inclusive and Sustainable Marketing Working Team Case Studies
CMO Content October 3, 2024These case studies, developed by the Inclusive & Sustainable Marketing Working Team of the Global CMO Growth Council, are designed to illustrate the bottom-and-top-line impact that can be achieved by marketing that centers on sustainability and inclusivity.
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Cif’s Beautiful When Clean Project
Smarties Awards September 30, 2024In line with the Unilever Sustainable Living Plan, household cleaning product brand Cif established its brand purpose as "contributing to the well-being of people by beautifying living spaces with cleaning.”
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Nature Valley's ReTok Shop: Turning Hashtags into Sustainable Actions
Smarties Awards September 30, 2024General Mills' Nature Valley brand created the ReTok Shop, a first-of-its-kind TikTok campaign that rewarded sustainable actions with free back-to-school products, reinvigorating the brand's image and driving sales during a crucial season.
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Aramco Uses Drones to Fight Desertification in Saudi Arabia
Smarties Awards September 30, 2024Aramco deployed drones in its effort to combat desertification in Saudi Arabia.
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