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The UN Live at the Global CMO Growth Council Leadership Assembly in Cannes, 2024
CMO Content July 19, 2024Speaking at the Global CMO Growth Council Leadership Assembly in Cannes, Katja Iversen, CEO of the Museum for the United Nations (UN Live), emphasized the organization's mission to inspire sustainable behavior by engaging people globally.
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Cosmetics and Personal Care: False Advertising Litigation Trends
Webinar Rewinds July 9, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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How Embraer: Enhanced Its Sustainability Messaging
B2 Awards July 5, 2024The E2 Tech Eagle campaign underlined Embraer’s commitment to furthering sustainability in flight through innovation.
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Little Guys Making a Big Impact
Social Impact July 1, 2024Through sustainable business practices, nonprofit partnerships, and community involvement, three small, determined outdoor apparel companies in New Hampshire — Minus33, Burgeon Outdoor, and Terracea — are staking their claim in a robust and competitive market.
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Ecologi Measures Commuter Emissions to Drive Adoption of its Carbon Removal
B2 Awards July 1, 2024Ecologi's “Covent Carbon Capture” campaign turned London’s Bow Street into a gamified carbon emissions “leaderboard” by measuring each cars’ carbon emissions in order to drive awareness of its carbon removal technology.
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Ecolab Launched a B2B Campaign to Fight Climate Change
B2 Awards June 29, 2024By fostering one-on-one connections with CEOs, Ecolab emerged as a trusted advisor with credibility and expertise on a complex topic. Custom content was amplified through a variety of publications, which also helped these businesses understand the benefits and opportunities of better water management.
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Conservation Fundraising Meets the Era of AI
Social Impact June 24, 2024Though the fundraising environment is challenging for nonprofits, many environmental organizations have embraced new strategies and tools that help them forge the strong donor relationships necessary to bring in funds to pursue their important work.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Event Recaps June 14, 2024Pierluigi Cumo, VP of B2B Marketing, North America at Michelin, explored how to effectively navigate market perceptions surrounding the costs of sustainable practices, segmented customers based on their sustainability priorities, and messages that resonate across diverse buyer personas.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Conference Highlights June 14, 2024Communicating the value of sustainability is a major focus of Michelin’s B2B marketing efforts.
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Ad Net Zero Shares Emissions Best Practices and Case Studies
Event Recaps May 30, 2024A new book by Sebastian Munden and Matt Bourn includes a manifesto for anyone in marketing and advertising to adopt, putting their skills to promoting better choices, disconnecting value-creation from more stuff, accelerating economic productivity, and growing the businesses that will be central to a sustainable economy.
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How Marketers Weather Climate Change
Champions of Growth Podcast May 29, 2024Climate change is getting worse, with an increasing number of storms, wildfires, and downright freakish weather happening with increasing frequency. Randi Stipes, CMO of The Weather Company, joins host Matthew Schwartz to discuss how marketers can leverage weather-related data.
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Why Claritin Is Planting Trees to Help Your Allergies
In-House Excellence Awards May 16, 2024Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.
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We’re Not (Always) the Main Character
Event Recaps April 30, 2024Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.
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We’re Not (Always) the Main Character
Conference Session Videos April 30, 2024In this video, Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.
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Nonprofit Fundraising
ASK Answers April 26, 2024How can nonprofits successfully raise funds for their organization?
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Managing Marketing and Communications to Avoid ESG Backlash
Event Recaps April 23, 2024In advance of its next meeting, the ANA's Sustainability Committee convened a special session with Michael Maslansky, founder of Maslansky + Partners, to discuss the current landscape of cultural sensitivity marketers are experiencing.
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4 Experts Weigh in on Sustainable Actions
Pulse April 22, 2024Finding ways to promote sustainable actions, as well as integrate sustainable actions, processes, and products, is essential to doing business ethically and responsibly. Below are some actionable ideas and inspiring thoughts from industry leaders.
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eBay’s Met Gala Debut
REGGIE Awards April 17, 2024eBay sought to engage with gen Z and turn a general e-commerce marketplace into a go-to fashion destination. Further, the company also wanted to change the conversation around fashion and get people to buy circular.
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Driving the Development of Purposeful Brands with Humanity
Conference Highlights April 16, 2024Having an empathetic connection to consumers is essential to a brand journey rooted in purpose.
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Driving the Development of Purposeful Brands with Humanity
Conference Session Videos April 16, 2024In this video, Haleon explored the impact of purpose on brand growth and how brands can optimize the execution of their purpose through partnerships and consumer insights.
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