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Search returned: 312 document(s).
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Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?
Leading Edge August 20, 2024The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.
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Chat with Chemistry Cultural and the National Football League (NFL)
Event Recaps August 15, 2024As the NFL’s Latino marketing agency of record, Chemistry Cultura is setting trends and blazing new trails for the modern Latino sports fan — one that cheers for their hometown team as hard and loud as their home country team competing in the World Cup.
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Virtual Diversity Fair: Meet Hispanic Owned-Companies
Event Recaps August 15, 2024Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.
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Will Spending Media Networks Be the Next Big Thing?
Leading Edge August 6, 2024About a decade ago, I had dinner with some clients from one of the three largest banks in America. In between bites of his $75 steak, one of them proudly boasted, “In the future, we’re not going to be a banking company. We’re going to be a data company.”
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Using Principal Media Requires a Keen Eye
B2C August 2, 2024"Principal media," or when agencies purchase — or negotiate — inventory from media owners at bulk rates, then resell it to their clients at a markup, is taking off. In a recent ANA study, 41 percent of respondents expect to use principal media throughout the next year. But while offering myriad benefits to marketers, principal media is fraught with challenges, ranging from potential conflicts of interest to low-quality inventory.
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Pathways to Transparent Media: The Old Blame Game No Longer Applies
Leading Edge July 19, 2024The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.
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How Curation Solutions Supercharge Media Buying and Advertising Strategies
Leading Edge July 18, 2024As the digital advertising industry transforms with the ongoing phase-out of third-party cookies, advertisers are forced to adapt their strategies to accurately target the right audiences with their campaigns. In an evolving landscape such as this, data providers have appeared as key players, offering advertisers access to valuable consumer insights.
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Raising the Verification Bar with More Impactful Media KPIs and Currencies
Knowledge Partners July 16, 2024Hudson MX’s Michael Stoeckle shared how marketers can improve their media verification process with more impactful media KPIs.
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Will We See a Digital Direct Resurgence in 2024?
Knowledge Partners July 16, 2024As the programmatic supply chain continues to struggle with transparency issues, the stage may be set for direct digital buying to make a comeback.
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The Five Most Important Guidelines for Using Principal Media
POVs July 8, 2024Pulling from the ANA’s report, The Acceleration of Principal Media, this POV covers the five most important guidelines your brand needs to implement before agreeing to a principal media buy with your agency partners.
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Delivering Ad Relevance Without Third-Party Cookies
Knowledge Partners July 1, 2024Amazon Ads provides advanced techniques for modeling audiences in anonymous traffic.
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Beyond Upfronts: Navigating the New Landscape of TV Advertising
Webinar Rewinds June 27, 2024In this webinar, Marc Siegel, president of sales at Simulmedia, discussed how the traditional TV upfront model is evolving as more brands demand greater accountability, flexibility, and ROI in today’s world of fragmentation, excess supply, and technological advances.
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Top Five Gender Equality Media Planning Principles to Maximize Advertising Impact
Webinar Rewinds June 27, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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Increasing Interest in Diverse-Owned and Targeted Media
Beyond Profit Podcast June 25, 2024The overall share of ad spend allocated to diverse-owned and targeted media is a miniscule 1.4 percent. What are the issues at play? How does the industry drive positive change? In this episode of Beyond Profit, host Ken Beaulieu seeks answers to those questions and more with Justin Barton and Jenn Chen.
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Attention, Please: Unlock the Potential of Total Attention
Knowledge Partners June 19, 2024Brands often believe that breaking through that noise means being the loudest in the room. But according to Pinterest’s Stacy Malone, attention may be more complex than marketer’s think.
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Consumer-Centric Spending: Why Your Ads Need to Follow the People
Leading Edge June 18, 2024Almost 75 percent of US ad spending is funneled into online channels according to eMarketer, but that doesn’t necessarily reflect where people actually spend their time or where best to capture their attention. Vistar’s Leslie Lee explains the importance of consumer-centric spending.
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Virtual Diversity Fair: Programmatic Partners Accelerating Diverse Owned Media
Conference Session Videos June 18, 2024The ANA is committed to educating and empowering its members to best maximize their programmatic investments and to actively support diverse-owned media suppliers. This event was designed to build on the recent publication of the Programmatic Media Supply Chain Transparency Study.
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Programmatic Transparency Benchmark
Research Reports June 17, 2024The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study, which seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual can regularly assess their own programmatic campaigns.
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Cleaning the CTV Ecosystem
Partner Content June 11, 2024As TV approaches its fully digital future, many brands, agencies, and publishers fear the same problems that have plagued the online advertising ecosystem will now encroach on connected TV (CTV). Is there a way to ensure the sins of digital media won't impact the CTV advertising ecosystem, too?
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A Call: Principal Media Case Studies
Pulse May 31, 2024The ANA recently released a study titled "The Acceleration of Principal Media," which reveals that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. It features four case studies highlighting how marketers have leveraged principal media.
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