Building a Multicultural Fan Base
Kim Davis is Senior Executive Vice President of Social Impact, Growth Initiatives & Legislative Affairs and Jennifer Ekeleme is Vice President of Multicultural Engagement and Integration at the National Hockey League (NHL). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kim and Jennifer for a pre-conference interview in which they discussed their inclusion strategies for building a multicultural fan base in traditional sports.
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