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Search returned: 663 document(s).
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DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing
ASK Answers November 14, 2024How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?
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What Happens In Vegas... Is Multicultural
Pulse November 7, 2024In advance of her speech at the Association of National Advertisers' upcoming Multicultural Marketing & Diversity Conference in Las Vegas, ANA Group Executive Vice President Bill Duggan conducted the following preview conversation with Las Vegas Convention and Visitor Authority CMO Kate Wik.
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Tapping Into Culture and Sponsorships to Build Strong Brand Equity
Pulse November 5, 2024Michael Lacorazza is the CMO at U.S. Bank. He will be speaking at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA senior director of multicultural marketing and diversity initiatives, Bernice Veloz, recently sat down with Michael for a pre-conference interview.
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Editor Highlights: B2B, SEO, and Loyalty Programs
Pulse October 25, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Reaching Persuadable Voters During Campaign Crunch Time
Leading Edge October 24, 2024The media channels that have already experienced the heaviest levels of political use to date may be over-saturated, facing inventory pressures, or too expensive to be used efficiently from now until Election Day. And, if a campaign's ads need to run in swing states that are the primary focus of most political advertising this year, the situation becomes even more dire.
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Putting the New General Market at the Center
Pulse October 23, 2024Sherina Smith is CMO at American Family Insurance. Chris Crawford is founder and CEO of Elite Media, American Family’s agency partner. The pair will be co-presenting at the ANA Multicultural Marketing & Diversity Conference, November 18 to 20 in Las Vegas, discussing how targeting key growth segments has become a business imperative. In advance of the event, Sherina and Chris were interviewed by the group EVP of the ANA, Bill Duggan.
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#NoSabo Kids: A Latino Gen Z Movement 200 Years in the Making
Leading Edge October 17, 2024In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide.
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Editor Highlights: Shopper Journeys, In-House Agencies, & ABM
Pulse October 11, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Latinos: Verizon’s Growth Disruptors
Pulse October 9, 2024Ricardo Aspiazu is the SVP of creative and brand design at Verizon. He will be speaking at the ANA Multicultural Marketing & Diversity Conference, Nov 18-20 in Las Vegas. ANA SVP of brand and media, Julie Weitzner, recently sat down with Ricardo for a pre-conference interview in which they discussed why multicultural marketing IS mainstream marketing, and how that strategic approach is a business driver for Verizon.
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Inclusive Marketing Excellence: Award-Winning Case Studies
Research Reports October 9, 2024This case study book provides a tool to help ANA members understand how to drive growth in a number of diverse category segments. It draws from the top work in the Multicultural Excellence, REGGIE, In-House Excellence, and B2 Awards.
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Equity Tastemakers: Gen Z and the Future of Inclusive Marketing
Knowledge Partners October 7, 2024PACO collective shares a detailed report that combines both quantitative and qualitative methodologies to shed light on generation Z’s attitudes toward diversity and the related responsibilities of brands.
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Global CMO Growth Council Inclusive and Sustainable Marketing Working Team Case Studies
CMO Content October 3, 2024These case studies, developed by the Inclusive & Sustainable Marketing Working Team of the Global CMO Growth Council, are designed to illustrate the bottom-and-top-line impact that can be achieved by marketing that centers on sustainability and inclusivity.
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Building a Multicultural Fan Base
Pulse October 2, 2024Kim Davis is Senior Executive Vice President of Social Impact, Growth Initiatives & Legislative Affairs and Jennifer Ekeleme is Vice President of Multicultural Engagement and Integration at the National Hockey League (NHL). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kim and Jennifer for a pre-conference interview in which they discussed their inclusion strategies for building a multicultural fan base in traditional sports.
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adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
Smarties Awards September 30, 2024In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.
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How Vaseline Created a Skincare Search Engine That Prioritized Diverse Representation
Smarties Awards September 30, 2024In response to a glaring lack of representation for people of color when searching for skin-related issues online, Vaseline created a first-of-its-kind search platform to remove equitable barriers and address the longstanding bias in skin care.
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How Sunquick Found Influencer Success in an Unlikely Spot
Smarties Awards September 30, 2024Faced with a highly competitive sales period and a smaller budget than its competition, Sunquick chose a unique path, partnering with individuals who weren’t quite viewed as “influencers,” but who held the key to brand and business success for the fruit juice company.
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Connecting With Nature, Regenerating Youth: La Vie's Success Story
Smarties Awards September 30, 2024Nestle’s strategic goal for the campaign was to differentiate La Vie meaningfully and drive business growth surpassing other categories. The primary focus was to become the leading brand in the competitive packaged water market, particularly in Ho Chi Minh City, Vietnam.
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CLEAR’s Digital Campaign Inspired Gen Z Indonesians to De-stress
Smarties Awards September 30, 2024Turning its pain point into a source of inspiration, CLEAR launched a nationwide campaign that focused on reducing stress — incidentally one of the leading causes of dandruff — from the lives of its consumers.
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How Ally Financial Helped a Bunch of Black Creators Break into the Comic Book Industry
Smarties Awards September 30, 2024Recognizing a glaring lack of Black representation among comic book creators, Ally created a multi-channel, content-based campaign that aimed to both shine a light on the issue of underrepresentation and give Black writers and artists the chance to break into the comics industry.
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Indeed’s Rising Voices Program Raises Tides for BIPOC Entertainment Talent
Smarties Awards September 30, 2024Indeed created its “Rising Voices” program to create more opportunities for BIPOC entertainment talent, both in front of and behind the camera.
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