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McDonald’s and Admerasia Discussed Their Award-Winning Campaign
Pulse January 31, 2025Representatives from McDonald’s and Admerasia sat down to discuss their Multicultural Excellence Award Grand Prize-Winning Sauces campaign. They shared the insights and cultural touchpoints considered to bring the activation to life.
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Marketing to African Americans
ASK Answers January 30, 2025How can my brand connect with African American audiences?
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From Performative to Performance: How DEI Can Move Forward Against Blowback
Event Soundbites January 29, 2025Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.
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The Power of Inclusive Advertising
Knowledge Partners January 16, 2025A recent study by System1 highlights the significant impact of inclusive advertising, providing valuable insights into why it matters and how it can be effectively implemented.
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Dove Stands Up for Latina Hair
Multicultural Excellence Awards January 6, 2025Dove combatted the discriminatory beauty standards that harmfully shape perceptions of Latina hair.
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AARP’s "Embrace Your Inner Dragon" Campaign
Multicultural Excellence Awards January 6, 2025AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.
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Coca-Cola’s Mission: To Reach a Multicultural Audience for Christmas
Multicultural Excellence Awards January 6, 2025With more immigrants arriving each year in Canada, Coca-Cola Canada wanted to ensure that its holiday efforts were inclusive, celebrating different traditions beyond well-known TV commercials. In 2023, Coca-Cola wanted to share the message, “The world needs more Santas”; this message aimed to promote being kinder and more empathetic throughout the holidays.
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Doritos Reintroduced Itself
Multicultural Excellence Awards January 6, 2025Doritos was on a mission to re-launch the Doritos Dinamita brand as a unique subline due to increasing consumer demand for intense-flavored snacks. While brand love was strong, awareness and penetration remained low, which is why Doritos treated the relaunch of Dinamita as a new product launch with all new branding, packaging, and flavors.
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Cadillac Celebrates Hip-Hop’s 50th Anniversary
Multicultural Excellence Awards January 6, 2025The iconic Cadillac brand has a rich and storied history as a mark of excellence, and over the years has become a symbol of achievement and success in the Black community. To drive brand and cultural relevance with this community, the brand wanted to create an audio campaign that enabled Cadillac to celebrate the important milestone of hip-hop’s 50th anniversary.
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We Came To Play: Opening Disney's Magic to Black Families
Multicultural Excellence Awards January 6, 2025The Walt Disney Company, partnering with Cashmere Agency, launched "We Came To Play," a groundbreaking campaign that redefined Disney magic through the lens of Black culture, aiming to break down invisible barriers and invite Black families to experience Disney Parks and Cruise Line adventures.
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The Verse: Celebrating Hip-Hop's 50th Anniversary Through Virtual Innovation
Multicultural Excellence Awards January 6, 2025In partnership with IW Group, Jack Daniel's Tennessee Honey created The Verse— an innovative AI-powered VR world that celebrated hip-hop's 50th anniversary by blending artistic expression with cutting-edge technology, featuring virtual galleries, interactive experiences, and an exclusive AI-powered concert.
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Ponle Tu Extra: Celebrating Latino Heritage Through Food and Art
Multicultural Excellence Awards January 6, 2025Whataburger and FPO Marketing created "Ponle Tu Extra," a Hispanic Heritage Month campaign that celebrated Latino creativity through custom food orders and artistic expression, featuring an original music video and a series of artist spotlights called "Latinos Extraordinarios."
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Exposing Asian American Women to CPR Training
Multicultural Excellence Awards January 6, 2025The American Heart Association undertook to promote confidence among Asian American women in their ability to perform hands-only CPR.
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Verizon Tests the Strength of its Network in a Dramatic Partnership with J Balvin
Multicultural Excellence Awards January 6, 2025Verizon set out to prove the strength of its network with a creative partnership with reggaeton star J Balvin that gave the brand a fresh entrée with the Hispanic community during the Super Bowl’s telecast on Univision.
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Celebrating Diwali by Rail
Multicultural Excellence Awards January 6, 2025Transportation agency Metrolinx brought a taste of Diwali to its South Asian riders living in Canada.
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Kia Leverages Stories of Community Heroes to Appeal to Asian Americans
Multicultural Excellence Awards January 6, 2025Kia strove to promote itself in the Asian American community by highlighting the contributions of medical professionals serving the immigrant community.
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Life's Better: Redefining Insurance for a New Generation
Multicultural Excellence Awards January 6, 2025American Family Insurance partnered with Elite Media to transform its century-old brand image through the "Life's Better" campaign, leveraging distinctive visual branding to connect with younger, multicultural audiences while competing against industry giants with significantly larger budgets.
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KIA Telluride's Soccer Journey with Frankie F
Multicultural Excellence Awards January 6, 2025KIA Telluride partnered with NGLmitú to create "MOTIVATED," a compelling social content series featuring Hispanic soccer freestyle legend Frankie Flo, connecting the vehicle's inspiration for movement with the dynamic world of freestyle soccer.
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Lexus Redefines Luxury for Asian Multigenerational Families
Multicultural Excellence Awards January 6, 2025Lexus partnered with IW Group to launch its first-ever TX three-row luxury SUV with a culturally nuanced campaign targeting Asian multigenerational families, resulting in exceptional market share and awareness among Asian consumers.
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Sweet Connections AI: Bridging Generations Through Technology
Multicultural Excellence Awards January 6, 2025McDonald's partnered with IW Group to launch Sweet Connections, an innovative AI-powered campaign that addressed the language barrier between AAPI generation Z and their grandparents while driving trial of the new Grandma McFlurry through groundbreaking technology and authentic storytelling.
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