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Engaging Generation X
Trends and Technology December 20, 2024As brands engage gen X, they must navigate the generation's complex mix of financial concerns, multigenerational caregiving, and an unconventional approach to retirement.
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California Introduces Legislation Requiring Social Media Warning Labels
Marketing News December 12, 2024A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.
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Australia Bans Social Media for People Under 16
Marketing News December 5, 2024Australia's Social Media Minimum Age bill is designed to protect would-be users under the age of 16 from the negative impacts of social media. Social platforms targeted by the legislation could face large fines if they fail to comply.
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Virtual Diversity Fair: Meet Women-Owned Companies
Event Recaps December 3, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted Women-Owned companies that shared overviews of their companies.
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A First Look at Generation Alpha: Building Foundations for Lasting Relationships
Event Recaps December 3, 2024During a session at a December 2024 meeting of the ANA’s Marketing Futures Committee, integrated marketing agency Inspira shared background information on generation Alpha and gave advice for how to cultivate meaningful connections with this emerging age cohort.
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Equity Tastemakers: Generation Z and The Evolution of Inclusion for Marketers
Event Recaps December 3, 2024In partnership with Nimbly, marketing agency PACO Collective recently conducted a study of generation Z’s attitudes toward inclusivity and shared some of its findings at a December 2024 meeting of the ANA’s Marketing Futures Committee.
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These Brands Show Support for Women and Take Steps Toward Change
Pulse November 21, 2024It has been proven that brands that approach societal issues through campaigns are more likely to connect with generation Z and millennial audiences, and therefore gain higher brand trust and favorability. A large area of focus within the current societal issues for brands is around women. Specifically, the prominent issues women face today, such as unrealistic beauty standards, inadequate emotional support, and outdated stereotypes.
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SeeHer: Equality for Women, from Menstruation to Menopause
Conference Highlights November 20, 2024Successful campaigns targeting women’s health and wellness are driven by community co-creation.
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Las Vegas Highlights Its Support of Multicultural Sports Industry
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, the Las Vegas Aces, the Las Vegas Raiders, and the Las Vegas Convention and Visitors Authority shared marketing strategies that engage multicultural communities.
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Las Vegas Highlights Its Support of Multicultural Sports Industry
Conference Session Videos November 19, 2024In this video from a session at the 2024 ANA Multicultural Marketing and Diversity Conference, the Las Vegas Aces, the Las Vegas Raiders, and the Las Vegas Convention and Visitors Authority shared marketing strategies that engage multicultural communities.
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AARP Harnesses the Spending Power of Consumers Aged 50 and Older
Conference Session Videos November 19, 2024In this video, AARP's Chief Communications and Marketing Officer Martha Boudreau discussed the critical need for businesses to break down internal barriers and embrace older consumers as a vital part of their diversity and inclusion strategies.
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AARP Harnesses the Spending Power of Consumers Aged 50 and Older
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Martha Boudreau, chief communications and marketing officer at AARP, discussed the importance of marketing to consumers aged 50 and older.
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DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing
ASK Answers November 14, 2024How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?
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Sports Marketing Lessons from 2024 and Predictions for 2025 with Spectrum and 24 Hour Fitness
Webinar Rewinds November 14, 20242024 was a pivotal year in sports marketing, driven by rising costs, shifting audience dynamics, and major events like the Olympics and the Women’s World Cup. In this webinar, marketing leaders shared how they navigated these shifts in 2024 and discussed their strategies for 2025.
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These Ads Are Successfully Marketing to Younger Generations
Pulse November 13, 2024From gen Alpha to millennials, brands often seek to appeal to younger generations as a way to drive brand loyalty and add value to meaningful conversations and experiences. Below are brands that did just this, ranging from Unilever to General Mills.
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Gaming Platforms: The Next Generation of Social Media
Leading Edge November 11, 2024The lines between gaming and social media are blurring. Platforms like Roblox and Fortnite, once solely associated with gaming, are rapidly evolving into immersive social hubs. As younger generations, particularly gen Z and gen Alpha, grow up immersed in these digital worlds, they're increasingly turning to them for social interaction and self-expression.
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2025 Sports Marketing Outlook
Partner Content November 7, 2024As brands prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it's about meaningful connections with fans, especially in emerging spaces. Here are the key lessons from sports marketing in 2024.
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Marketing News Quiz for November 2, 2024
Marketing News Quiz November 2, 2024In this week's marketing news quiz: an infographic highlighting advertising's role in global warming, U by Kotex's way to stop the sanitary pad stigma, the largest political ad ever, and more.
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Why the New Longevity Should Matter to Your Brand
Event Recaps October 29, 2024Michael Clinton, CEO and founder at ROAR Forward, discussed how to authentically market to people aged 50 and older.
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Editor Highlights: B2B, SEO, and Loyalty Programs
Pulse October 25, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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