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Gen Alpha's Personal Device Usage, by the Numbers
Money Slides January 20, 2025Inspira shares data revealing generation Alpha’s device preferences.
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SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing
Pulse January 7, 2025SeeHer, noticing the lack of resources for this prevalent communications issue, created a guide of the best practices for representing women in healthcare advertising.
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Dove Stands Up for Latina Hair
Multicultural Excellence Awards January 6, 2025Dove combatted the discriminatory beauty standards that harmfully shape perceptions of Latina hair.
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AARP’s "Embrace Your Inner Dragon" Campaign
Multicultural Excellence Awards January 6, 2025AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.
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Opening Homes, Opening Hearts: MEO's Improbable Housemates Initiative
Multicultural Excellence Awards January 6, 2025MEO, collaborating with Dentsu Creative Iberia, transformed a traditional Christmas campaign into a revolutionary solution addressing two of Portugal's pressing social issues: elderly loneliness and student housing scarcity, by creating an innovative platform that connects seniors who have spare rooms with students needing affordable accommodation.
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Exposing Asian American Women to CPR Training
Multicultural Excellence Awards January 6, 2025The American Heart Association undertook to promote confidence among Asian American women in their ability to perform hands-only CPR.
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How Nike’s “Doin Damage” Campaign Got Kids Back onto the Baseball Diamond
Multicultural Excellence Awards January 6, 2025Nike’s “Doin Damage” campaign aimed to bring marginalized youth baseball players back into organized play by highlighting brash celebrations and other signs of individualism that had previously been frowned upon at the pro level.
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The NFL’s Inspiring Message in "Born to Play"
Multicultural Excellence Awards January 6, 2025The NFL sought to create an international campaign aimed at inspiring all young people to achieve their dreams, regardless of their background. This was the NFL’s first international Super Bowl campaign, and ran in five countries: the U.S., U.K., Germany, Mexico, and Brazil.
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This Organization Created Pro-Choice Ads to Inspire Change
Multicultural Excellence Awards January 6, 2025WISP and agency 72andSunny created “Anti-Choice Ads,” a film which ran on YouTube as targeting tools were easily used to reach an anti-choice demographic. The end of the film drove to a website that housed further information and resources about abortion.
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Ad Council Uses Emotional Ad to Educate Hispanic Communities on Alzheimer’s
Multicultural Excellence Awards January 6, 2025The Ad Council, in partnership with the Alzheimer's Association, educated Hispanic pre-care partners on the information necessary to detect early signs of Alzheimer’s with an emotional campaign.
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How Opendoor Engaged Empty Nesters
Multicultural Excellence Awards January 6, 2025Opendoor engaged the 55 and older demographic by airing a humorous ad campaign during The Golden Bachelor and an out-of-home creative "Empty Nest" activation at UCLA. These efforts led to increased conversions, reduced acquisition costs, and higher engagement, solidifying this audience as a cornerstone of Opendoor’s success.
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McDonald’s Connects with Generation Z and Multicultural Youth through Immersive Anime Experience
Multicultural Excellence Awards January 6, 2025McDonald’s used an immersive anime experience to connect with generation Z and multicultural youth consumers.
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PUMA Celebrates Hip Hop’s 50th Anniversary
Multicultural Excellence Awards January 6, 2025PUMA collaborated with Hip Hop 50 and iconic hip hop artists to launch its campaign celebrating the 50th anniversary of hip hop.
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Gen Alpha's Content Consumption Preferences, by the Numbers
Money Slides January 6, 2025Inspira shares data revealing generation Alpha’s content consumption preferences, revealing the percentage of this cohort who consume media from YouTube, linear TV, Facebook, Instagram, TikTok, and Snapchat.
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Marketing News Quiz for January 4, 2025
Marketing News Quiz January 4, 2025In this week's marketing news quiz: The next generational cohort is here; Dunkin' strikes a chord with a pop star; a new warning from the U.S. Surgeon General, and more.
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Let's Talk About Marketing Talk
Trends and Technology January 3, 2025Gone are the days when marketers communicated among themselves or with their agencies, as if in a large fraternity where everyone understood the jargon. As marketers grapple with a dizzying number of media channels, online platforms, and suppliers, the need to communicate in unambiguous terms has become urgent.
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The Frequency with Which Gen Z Researches Brands' Commitment to Inclusive Causes
Money Slides January 3, 2025PACO Collective shares survey data revealing the frequency with which members of generation Z research brand’s commitment to inclusive causes as well as how such commitments are reflected in brands’ choice of partners.
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The Issues Gen Z Expects Brands to Take a Stand on, by the Numbers
Money Slides January 3, 2025PACO Collective shares survey data revealing the issues that members of generation Z most want brands to take a strand on.
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New Year Marks a New Generation
Marketing News January 2, 2025Generation Beta, consisting of children of younger millennials and older gen Zers, will be the first generation in which technology tailors their learning, shopping, and social interactions.
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Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies
Pulse December 27, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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