Search Marketing Knowledge Center

This Nonprofit Celebrated International Women’s Day

In-House Excellence Awards May 19, 2024

CARE’s International Women’s Day campaign "Women Know How," celebrated fearless leaders and changemakers. Featuring a flagship video, top media placements like the <em>Today Show</em>, a speaker series, and a first-ever activation of social media influencers, CARE’s campaign spread powerful content across channels.

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How Kraft Changed Minds About the Word “Moist”

In-House Excellence Awards May 19, 2024

To help combat public disdain for the word “moist” — a key feature of its mayonnaise — Kraft created a guerilla-style, mixed media campaign that aimed to make “moist” the Webster Dictionary’s 2023 Word of the Year.

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Northwell Health Highlights Centenarians in Stellar Cross-Media Holiday Campaign

In-House Excellence Awards May 19, 2024

To help its brand stand out during a crowded holiday season, Northwell Health created a campaign that leveraged the powerful stories of centenarians and their plans for the future, inspiring its audience to take their health more seriously in the name of longevity.

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BNY Mellon’s Dynamic Rebrand

In-House Excellence Awards May 18, 2024

As BNY Mellon continues to transform as an organization, it was clear the brand had to follow suit — to finally tell a story that embraces both its heritage and vision, and to connect on a deeper level with traditional audiences and the next generation alike.

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The 7-Eleven X Pac-Man Collaboration

In-House Excellence Awards May 16, 2024

7-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.

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Why Claritin Is Planting Trees to Help Your Allergies

In-House Excellence Awards May 16, 2024

Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.

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Aflac Scores Points with Women During March Madness

In-House Excellence Awards May 16, 2024

After a report detailed inequities between the men’s and women’s March Madness basketball tournaments, Aflac collaborated with coach Dawn Staley to draw attention to significant equity issues in women's college sports while highlighting how Aflac helps close these gaps.

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Pursuing Equitability in Representation of and Measurement for Women

Event Recaps May 3, 2024

A panel session held during the 2024 ANA/SeeHer Gender Equality Conference convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.

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Invisalign’s Movie Trailers Juxtapose the Benefits of its Aligners to the Discomfort of Braces

REGGIE Awards April 30, 2024

To position the brand as the hero that keeps teens drama-free, Invisalign created #InvisIsDramaFree 2023 — a series of fake movie trailers emphasizing the daily hassles and visceral discomfort of braces juxtaposed against the benefits of the brands clear aligners.

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McDonald’s Host Grimace's Birthday to Engage Gen Z Consumers

REGGIE Awards April 30, 2024

McDonald’s harnessed the power of one of its most iconic characters and social media to modernized its nostalgic McDonald’s Birthday experience.

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How a Binge Worthy Drama Drove Gen Z Gym Memberships

REGGIE Awards April 30, 2024

“On this Repisode of High School Summer Pass” is a free gym promo disguised as a bingeable teen drama that lived on the same platforms as generation Z, positioning Planet Fitness as a place they belong.

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Sanofi Partners with Walgreen’s to Make its Vaccine the Flu Shot of Choice

REGGIE Awards April 30, 2024

Sanofi deployed an omni-channel campaign alerting people of the risk of the flu to motivate consumers to choose its vaccine at Walgreens locations.

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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry

Knowledge Partners April 30, 2024

Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.

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Plan International Battles Gender Stereotypes Online

Event Recaps April 30, 2024

During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.

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From Mega Banks to Main Street: ICBA's Millennial Outreach

REGGIE Awards April 29, 2024

Independent Community Bankers of America (ICBA) launched Bank Locally to connect millennials to local banks in their area.

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How Bimbo Bakeries Engaged with Students

REGGIE Awards April 28, 2024

Marinela faced the challenge of engaging students and driving sales during a specific promotional period from June 19 to September 10. The primary objective was to support students in discovering their passions while simultaneously boosting product sales.

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HP Leveraged Experiential Marketing to Engage with Gen Z

REGGIE Awards April 28, 2024

In its first live event since the pandemic, OMEN by HP wanted to make a triumphant return by breaking through the noise and creating a major splash in the anime world. HP’s biggest challenge was building brand awareness among fans of anime and cosplay.

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Forever 21 Partners with Live Nation to Delight Festival Goers

REGGIE Awards April 28, 2024

To connect with fashion-conscious generation Z festival-goers, Forever 21 partnered with Live Nation and enlisted influencer Bunny Zigler for its Rolling Loud activation. Bunny's Bae Bar glam services and capsule collections drove buzz, achieving a 50 percent sell-through rate, surpassing $100,000 in sales, and solidifying Forever 21 as the go-to for festival fashion.

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