Every Company Is a Media Company | Champions of Growth Podcast | Podcasts | All MKC Content | ANA

Every Company Is a Media Company

Saul Colt, founder of the Idea Integration Co., a Toronto-based agency specializing in comedic advertising, joins host Matthew Schwartz to talk about his “Laugh, Think, Cry” model, why every company is a media company, and the reason why CMOs and marketers shouldn’t be so quick to poo-poo marketing stunts.