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Search returned: 319 document(s).
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How Agencies and Brands Create Successful Communications Strategies in 2025
Leading Edge January 3, 2025Across the media landscape, advertisers and marketers are encountering a seismic shift in media consumption patterns. Fragmentation is a challenge and an opportunity. It is one that is reshaping the traditional ways we reach audiences.
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Seven Tips for Giving Agencies Feedback
Training Takeaways January 2, 2025Advertising legend Jane Maas shared seven tips for providing agencies with feedback on their work.
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10 Tips for Great Creative Briefs
Training Takeaways January 2, 2025Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.
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Eight Elements of a Successful Agency Brief
Training Takeaways January 2, 2025Learn eight simple elements, which, if included in your next brief, can unlock the full potential that your agency has to offer.
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Agency Search and Selection: Tools, Templates, and Best Practices
ASK Answers January 2, 2025ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”
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Agency Management Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.
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Ad Agency Agreement Template
Tools January 1, 2025A template for documenting the terms and conditions of your agreement with an ad agency.
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Creative Brief Template
Tools January 1, 2025A template to communicate with your agency the strategic direction for creative development.
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Creative Strategy Survey Tool
Tools January 1, 2025This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).
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CRM Consulting Services RFP
Tools January 1, 2025Use this tool to help you design a Request for Proposal (RFP) for CRM Consulting Services.
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Referral Partnership Agreement
Tools January 1, 2025A template to create a formalized referral agreement between your organization and partners.
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Agency Onboarding Checklist
Tools January 1, 2025Leverage the Agency Onboarding Checklist to ensure the onboarding process runs smoothly.
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Agency Onboarding Model
Tools January 1, 2025Review the Agency Onboarding Model to understand the best practice process recommended for onboarding your new agency partner.
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Agency Transition Model
Tools January 1, 2025Review the Agency Transition Model to understand the best practices required to transition from one agency partner to another.
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Agency Transition Assets Acquisition Database
Tools January 1, 2025Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.
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Agency Termination Letter Template
Tools January 1, 2025Leverage the Agency Transition Termination Notice Letter Template to send a letter to your existing agency partner notifying them about the end of your relationship, and beginning of the transition process.
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Agency Transfer Meeting Agenda Template
Tools January 1, 2025Use the Agency Transition Transfer Meeting Agenda Template to set up a successful transition meeting between your old and new agency partner.
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Agency Transition Creative Assignment Transfer Plan Template
Tools January 1, 2025Use the Agency Transition Creative Assignment Transfer Plan Template to plan the handing over of creative work from one agency to another.
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Agency Management Framework
Tools January 1, 2025Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.
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Agency Management Training Course
Tools January 1, 2025This course has 5 video modules that will help you develop a streamlined approach to agency selection, management and evaluation.
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