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Search returned: 303 document(s).
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Agencies Should Always Act in the Clients' Best Interest
Industry Insights July 9, 2024Client/agency relationships were once predicated on the concept of a principal-agent relationship, where the agency had a fiduciary duty to act in their clients’ best interest. When this concept was the accepted practice, most client/ agency agreements reinforced this expectation.
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Cost of the Pitch II: The Rise of Value
Research Reports June 11, 2024The 2024 "Cost of the Pitch II: The Rise of Value" report builds upon a previous 2023 report, delving deeper into the evolving dynamics of value within client-agency relationships and the factors for a successful long-term client-agency relationship.
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Fixing the Ad Agency Model
B2C June 7, 2024Agency consolidation continues to shake up the advertising industry. Rachel Barek, CEO and co-founder of Said Differently, says changes are brewing, as the current agency model does not meet marketers' needs.
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For the SMB-Agency Relationship, Success Comes from Trust
B2C June 5, 2024Agency-client relations can be problematic for SMBs (small-to-medium sized businesses), which have fewer resources than larger brands and less margin for error when hiring creative services firms. Yet despite the inherent challenges, SMBs increasingly see the value of marketing to fuel growth, with 94 percent planning to maintain or increase their investment in digital marketing spend in 2023, per a study by Taradel.
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Media Agency New Business Barometer: Final 2023
Knowledge Partners May 22, 2024The COMvergence New Business Barometer study provides a comprehensive assessment of the media agency performances in new business.
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Lessons in Collaboration from an External Agency POV
Event Recaps May 15, 2024Venables Bell + Partners shared its key tenets for fostering a healthy, productive client-agency relationship that improves overall work and drives brand goals.
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Procurement’s Balancing Act of Structure and Flexibility in Marketing
Event Recaps May 8, 2024Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Conference Highlights May 8, 2024Being diligent about finding the right fit is crucial to procuring strong client/agency partnerships.
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Procurement’s Balancing Act of Structure and Flexibility in Marketing
Conference Session Videos May 8, 2024In this video, Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.
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A Collaborative Approach to Modernizing a Holding Company Agreement
Conference Highlights May 7, 2024Overarching transparency was key to modernizing Dell’s agreement with its long-standing agency partners.
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Reimagining the Client-Agency Partnership to Optimize Programmatic Media
Event Recaps May 7, 2024Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.
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Reimagining the Client-Agency Partnership to Optimize Programmatic Media
Conference Session Videos May 7, 2024In this video, Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.
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Getting Paid What You’re Worth
Event Recaps May 6, 2024Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.
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Getting Paid What You’re Worth
Conference Session Videos May 6, 2024In this video, Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.
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Fostering a Strong Scope of Work Partnership Between Ford and WPP
Conference Session Videos May 6, 2024In this panel discussion, industry leaders explored how to make your agency a true Scope of Work partner by examining a model for self-service and data analytics sharing between Ford and WPP.
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Agency Compensation Models: It’s About Time
Industry Insights April 30, 2024Ever since the industry moved away from the commission-based compensation model that was in place through the 1980s, there has been interest in a range of different remuneration solutions.
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The Role of the Brief in Enabling Creativity
Money Slides April 24, 2024Survey results shared by the ANA and industry partners quantify the percentage of B2C and B2B agencies and clients who deem a tight brief with clear objectives to be the No. 1 enabler of creativity in their working relationships.
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Creativity: What Brands Need to Know
Event Recaps April 15, 2024A panel of experts discussed key takeaways and insights from recent ANA research on the top creativity enablers and roadblocks.
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Creativity: What Brands Need to Know
Conference Session Videos April 15, 2024In this video, a panel of experts discussed key takeaways and insights from recent ANA research on the top creativity enablers and roadblocks.
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