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Search returned: 319 document(s).

  • How Agencies and Brands Create Successful Communications Strategies in 2025

    Leading Edge   January 3, 2025  

    Across the media landscape, advertisers and marketers are encountering a seismic shift in media consumption patterns. Fragmentation is a challenge and an opportunity. It is one that is reshaping the traditional ways we reach audiences.

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  • Seven Tips for Giving Agencies Feedback

    Training Takeaways   January 2, 2025  

    Advertising legend Jane Maas shared seven tips for providing agencies with feedback on their work.

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  • 10 Tips for Great Creative Briefs

    Training Takeaways   January 2, 2025  

    Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.

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  • Eight Elements of a Successful Agency Brief

    Training Takeaways   January 2, 2025  

    Learn eight simple elements, which, if included in your next brief, can unlock the full potential that your agency has to offer.

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  • Agency Search and Selection: Tools, Templates, and Best Practices

    ASK Answers   January 2, 2025  

    ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”

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  • Agency Management Playbook

    Playbooks   January 1, 2025  

    Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

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  • Ad Agency Agreement Template

    Tools   January 1, 2025  

    A template for documenting the terms and conditions of your agreement with an ad agency.

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  • Creative Brief Template

    Tools   January 1, 2025  

    A template to communicate with your agency the strategic direction for creative development.

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  • Creative Strategy Survey Tool

    Tools   January 1, 2025  

    This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).

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  • CRM Consulting Services RFP

    Tools   January 1, 2025  

    Use this tool to help you design a Request for Proposal (RFP) for CRM Consulting Services.

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  • Referral Partnership Agreement

    Tools   January 1, 2025  

    A template to create a formalized referral agreement between your organization and partners.

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  • Agency Onboarding Checklist

    Tools   January 1, 2025  

    Leverage the Agency Onboarding Checklist to ensure the onboarding process runs smoothly.

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  • Agency Onboarding Model

    Tools   January 1, 2025  

    Review the Agency Onboarding Model to understand the best practice process recommended for onboarding your new agency partner.

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  • Agency Transition Model

    Tools   January 1, 2025  

    Review the Agency Transition Model to understand the best practices required to transition from one agency partner to another.

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  • Agency Transition Assets Acquisition Database

    Tools   January 1, 2025  

    Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.

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  • Agency Termination Letter Template

    Tools   January 1, 2025  

    Leverage the Agency Transition Termination Notice Letter Template to send a letter to your existing agency partner notifying them about the end of your relationship, and beginning of the transition process.

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  • Agency Transfer Meeting Agenda Template

    Tools   January 1, 2025  

    Use the Agency Transition Transfer Meeting Agenda Template to set up a successful transition meeting between your old and new agency partner.

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  • Agency Transition Creative Assignment Transfer Plan Template

    Tools   January 1, 2025  

    Use the Agency Transition Creative Assignment Transfer Plan Template to plan the handing over of creative work from one agency to another.

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  • Agency Management Framework

    Tools   January 1, 2025  

    Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.

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  • Agency Management Training Course

    Tools   January 1, 2025  

    This course has 5 video modules that will help you develop a streamlined approach to agency selection, management and evaluation.

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