Search Results for All Content (access may be restricted)
Search returned: 56 document(s).
-
Ad Agencies Have New Designs on Marketing
Trends and Technology December 23, 2024Ad agencies are starting to launch their own design practices, expanding the breadth of services they offer client-side marketers who have growing and unique demands.
view -
Is Generative AI the Key to Unlocking B2B Personalization?
B2B December 18, 2024Kyall Mai, SVP and chief innovation officer at Esquire Bank, says the overriding challenge for B2B marketers seeking resources is demonstrating to the C-suite that they are capable of simultaneously generating revenue and developing a personalized communications strategy for customers and prospects.
view -
How Marketing Operations Navigates a Merger
Event Recaps December 10, 2024A detailed case study of how Zurn Water Solutions and Elkay Manufacturing successfully merged their marketing operations teams, processes, and technology stacks to form Zurn Elkay Water Solutions, providing valuable insights for operations leaders managing similar organizational transitions.
view -
What is Brand Value Worth?
Champions of Growth Podcast November 13, 2024Deloitte Digital's Maggie Gross says developing an “Excel Love Language” is an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. She joins host Matthew Schwartz to provide some strategic thinking for how marketers change the conversation about branding.
view -
Rapid Change Is Driving a Need for Marketing Training
Trends and Technology November 8, 2024Adding more budget for marketing training has seldom been more important, as nascent technologies upend traditional advertising practices and CMOs are increasingly held accountable for driving growth. Heightened training also plays into current hiring trends, with 83 percent of CMOs planning to hire this year, per a recent study.
view -
Put Google AI to Work for Your Business
CMO Content October 31, 2024In this new era of AI and unprecedented change, CMOs are navigating uncharted territories, essentially becoming “Change Management Officers.” Learn how early adopters stand to gain a significant competitive advantage as AI is poised to enhance the entire advertising lifecycle across measurement, media, and creative.
view -
How Do Marketers Fix Broken Agency-Client Relations?
Trends and Technology October 11, 2024Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, didn't intend to spark an industrywide debate when she dropped an article on LinkedIn detailing her frustrations with ad agencies. She received a mouthful in return from brand and agency reps alike and now has a much sharper sense of how both sides can enhance their relations and spark better outcomes.
view -
Guerrilla Marketing Should Be More than a Stunt
Trends and Technology September 18, 2024As social media and the rise of artificial intelligence-driven content blur the lines between creators and advertisers, guerrilla marketing may become an increasingly viable marketing vehicle, though perhaps still as elusive to define as it is to spot a 6-foot-7 Sasquatch in the wilds of Central Park.
view -
How Grant Thornton Implemented a New Project Management Platform
Event Recaps September 10, 2024Grant Thornton shared its journey to transforming its marketing operations from a manual to a more streamlined and automated process by leveraging Wrike’s project management software.
view -
Nonprofit Mission: Avoiding Burnout
Social Impact August 12, 2024In an increasingly challenging workplace landscape, nonprofit CEOs feel tremendous pressure to succeed, resulting in high incidences of burnout. While there are no easy solutions, there are proven ways to maintain a work-life balance.
view -
The Death of DEI? Not So Fast
Trends and Technology August 7, 2024Despite some companies dialing back their diversity, equity, and inclusion (DEI) efforts and the gloomy narrative in the media about the prospects for DEI, companies that have embraced diversity are forging ahead, according to recent studies. Companies that downplay diversity may be at significant odds with younger demos such as millennials and gen Z, who put a premium on diversity and inclusion.
view -
Will There Be a Next Generation of Marketers?
Trends and Technology July 12, 2024Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.
view -
AI Draws New Opportunities for Advertising Design
Trends and Technology July 10, 2024Generative artificial intelligence (AI) is rapidly changing how marketers conceptualize, craft, and distribute advertising creative. But as they integrate AI with their ad design, marketers need to be aware of several potential stumbling blocks.
view -
How Marketers Bolster Engagement with the LGBTQ+ Community
Champions of Growth Podcast June 12, 2024June marks “Pride Month,” which celebrates the LGBTQ+ community and provides an opportunity for brands to boost engagement with gay and trans people. However, Todd Sears, CEO of Out Leadership, says it’s crucial that marketers go beyond “Pride Month” and engage the community for the long term rather than a moment in time.
view -
What Is Red Teaming?
Trends and Technology May 31, 2024To combat cybercrime, a growing number of companies are developing red teams, or in-house groups designed to evaluate the effectiveness of an organization's cyber defense. As these groups start to proliferate, marketers may be recruited to assist in the endeavor and educate employees about the role they can play protecting the company against bad actors online.
view -
Handicapping the ANA’s Marketing Capabilities Framework
Champions of Growth Podcast April 10, 2024Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.
view -
Can AI Save the CMO Role?
Trends and Technology March 1, 2024Change management — rather than a reduced emphasis on marketing — may explain why some top brands continue to get rid of the CMO role altogether. But new technology — like artificial intelligence — may be able to help improve the role's value as chief marketers feel the squeeze.
view -
How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team
Event Recaps January 23, 2024PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.
view -
How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team
Conference Session Videos January 23, 2024In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.
view -
A New Framework for Selling Creative Effectiveness
Champions of Growth Podcast January 10, 2024WARC's Ann Marie Kerwin joins host Matthew Schwartz, to discuss a new study that provides a road map for brand managers who are eager to make a business case for the value of marketing and advertising and develop a valid framework for their entire organization.
view