When Not Doing It Right Is Wrong: How Advertisers' Approach to Payment Terms Affects the Viability of the Advertising Industry
Agency Mania Solutions identified several negative consequences of the extended payment terms that brand advertisers often force agencies to adopt.
These consequences include:
- Higher supplier pricing
- Lower quality of talent
- Deteriorating relationships between agencies and advertisers
- Reduced choice of suppliers
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Source
"When Not Doing It Right Is Wrong: How Advertisers' Approach to Payment Terms Affects the Viability of the Advertising Industry." Agency Mania Solutions, April 2020.
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