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Search returned: 75 document(s).
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Considering Gen AI in Agency Partnerships, Fees, and Contracts: Application and Best Practice
Webinar Rewinds November 6, 2024AI is transforming how marketers drive creative effectiveness. In this webinar, learn about the Creative Effectiveness Flywheel — a new approach that puts AI at the center of a dynamic process, enabling agile teams to create, analyze, and optimize content with greater speed and effectiveness.
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Is the Ad Agency Model Broken?
Champions of Growth Podcast July 24, 2024Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.
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Reimagining the Client/Agency Partnership to Optimize Programmatic
Conference Highlights May 7, 2024Agency compensation should include more attractive KPI-based incentives.
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Getting Paid What You’re Worth
Event Recaps May 6, 2024Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.
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Getting Paid What You’re Worth
Conference Highlights May 6, 2024Put an end to mass RFPs and procurement walls, industry leader advises clients and agencies.
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A Different Type of Agency Compensation Model
Event Recaps May 6, 2024The Known compensation model is based on complete transparency on pricing and hourly costs and a baseline fee structure that leaves the agency with zero margin but gives 100 percent of that margin over to incentives that the clients set based on key performance indicators.
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A Different Type of Agency Compensation Model
Conference Session Videos May 6, 2024In this video, learn about the Known compensation model, which is based on complete transparency on pricing and hourly costs and a baseline fee structure that leaves the agency with zero margin but gives 100 percent of that margin over to incentives that the clients set based on key performance indicators.
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Getting Paid What You’re Worth
Conference Session Videos May 6, 2024In this video, Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.
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Agency Compensation Models: It’s About Time
Leading Edge April 30, 2024Ever since the industry moved away from the commission-based compensation model that was in place through the 1980s, there has been interest in a range of different remuneration solutions.
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Decoding Compensation Models and Implementing the Right Model
Research Reports April 11, 2024This executive-level guide is a joint initiative from the ANA and the 4A’s that outlines commonly used compensation models and provides foundational knowledge, definitions, best practices, and analysis of the pros and cons for each model.
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Out with Ratios, in with Smarter Budget Decisions
Webinar Rewinds February 8, 2024Relying on ratios around so-called working versus non-working spend remains popular among marketers. In the webinar, Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.
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Ad Agency Agreement Template
Tools January 1, 2024A template for documenting the terms and conditions of your agreement with an ad agency.
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Agency Alignment Strategy Workbook
Tools January 1, 2024Use our Agency Alignment Strategy Workbook to create a 'scorecard' that concisely outlines your marketing strategy in terms of objectives, programs, metrics, and timeframes.
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Agency Compensation Audit Template
Tools January 1, 2024Use the Agency Compensation Audit Template to help guide your organization's review of the compensation model and approach used with an agency partner.
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Agency Compensation Evaluation Checklist
Tools January 1, 2024Use the Agency Compensation Evaluation Tool to understand which agency compensation model is the strategically best approach for your organization's needs.
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Agency Compensation Model Framework
Tools January 1, 2024Review the Agency Compensation Model Framework to evaluate the different options available when it comes to compensating an agency partner.
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Agency Compensation Negotiation Checklist
Tools January 1, 2024Leverage the Agency Compensation Negotiation Checklist to help your team while negotiating the compensation agreement with an agency partner.
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Agency Costs: New Developments & Trends
Leading Edge December 1, 2023Agency operating expenses, which are the combination of direct labor and overhead costs can vary dramatically from one organization and one market to the next. While there is no standard for overhead rates, which are often expressed as a multiple of direct labor costs, advertisers and agencies largely agree on the components of each of these categories. Direct labor consists of payroll and related payroll expense. Overhead covers indirect labor, space and facilities, some categories of corporate expense and professional fees.
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How Extended Payment Terms May Affect Agency Relations
Trends and Technology November 24, 2023Saying that they face a seemingly endless threat of a recession along with financial pressures from upper management, client-side marketers continue to ask for extended payment terms, putting the squeeze on creative services firms. But agencies are pushing back, as the 4A's insist on in a recent report that agencies only accept 30-day payment terms.
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Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy and Develop Allocations
Knowledge Partners November 8, 2023Relying on ratios around so-called working versus non-working spend remains popular among marketers. Yet many industry experts consider the concept problematic and the terms hopelessly outmoded. This POV by Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.
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