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  • This Deloitte Executive Explained Why Performance Marketing Has Diminishing Returns

     Podcast Clips   February 18, 2025  

    Deloitte Digital’s Maggie Gross discussed why performance marketing has diminishing returns, citing examples from her own work and explaining having a balance between branding and performance is critical for business success.

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  • The Value of Long-Term Marketing

    ASK Answers   February 13, 2025  

    How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?

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  • Marketers May Be Getting Burned by Their Performance Marketing: OOH May Be Able to Help

     Knowledge Partners   January 30, 2025  

    Clear Channel Outdoor shares why integrating OOH advertising into your media mix can help with the “burnout” some brands are experiencing with performance marketing.

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  • Performance Marketing

    ASK Answers   January 29, 2025  

    ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"

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  • Do Marketers Have the Time & Resources to Boost Efficiency and Performance?

     Leading Edge   December 9, 2024  

    According to a recent McKinsey & Company study, marketers believe that they are being asked to “do more, with less.” Further, many survey respondents feel ill-equipped to deliver on the expanded expectations of the marketing department.

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  • Domino's: Modeling Media Playbook for Growth

     Smarties Awards   September 30, 2024  

    The strategic objective of this campaign was to achieve a 30 percent increase in sales for Domino's in fiscal 2023 while fostering strong brand affinity and competitive advantage. It aimed to strike a balance between brand marketing and performance targets.

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  • This Cashback App Launched a Digital-Only Campaign

     Smarties Awards   September 30, 2024  

    The cashback and couponing apps niche is a densely populated one. As a result, it’s important to do everything possible as a business in that category to stand out. Upside sought to improve brand visibility within both app stores, garner more organic downloads, and increase conversion rate (CVR).

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  • Doritos Launched a LGBTQ+ Campaign, #RespectMyIdentity

     Smarties Awards   September 30, 2024  

    A brand mission for Doritos is to empower individuals to make bold choices and to truly be themselves. To that end, Doritos launched a LGBTQ+ campaign, #RespectMyIdentity.

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  • How Fluidity Is Powering the Rise of Intelligent Creative

     Leading Edge   September 27, 2024  

    At times, beautiful pixel-perfect creative and performance seem to be at odds. The production time involved in achieving core creatives can conflict with the speed and scale that is needed to deliver performance optimizations in real time. What if we could embrace speed without sacrificing quality? What if we could make creative excellence breathe through every optimization, protecting the integrity of the original creative, while adapting quickly?

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  • ANA's Knowledge Partners: These Are the Top Pieces

     Pulse   August 23, 2024  

    In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.

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  • The Secret to Fixing Customer Acquisition

     B2B   August 21, 2024  

    According to a recent study, nearly three-fourths of B2B marketers are growing their investments in customer acquisition activities in the next two years as marketers look to play a greater role in landing new customers — and keeping them. However, the investments come despite several challenges to improve prospecting, ranging from a lack of data to measuring performance.

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  • The Performance Marketing Versus Branding Debate Heats Up

     Champions of Growth Podcast   May 15, 2024  

    Lou Aversano, CMO of The Cigna Group, joins host Matthew Schwartz, to discuss the performance marketing versus branded advertising debate heating up throughout B2B precincts, why there’s a growing onus on B2B firms to thread more emotional elements throughout their messaging architecture, and more.

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  • Creators Move Down Funnel to Performance Marketing

    Leading Edge   May 15, 2024  

    Creator marketing has officially moved down funnel and become a true performance marketing channel. Whether they’re paid affiliate commissions, flat fees per post/video, consulting fees, or a combination of the three, today’s creators are motivated to increase their marketing partners’ sales.

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  • Insights from ANA’s Study of Trust and Transparency in Media: Capturing the $22 Billion Opportunity

     Event Recaps   May 8, 2024  

    Sharon Harris, CEO and founder of The Sharon Harris Collective, shared insights from the ANA’s Programmatic Media Supply Chain Transparency study and provided actionable recommendations for B2B marketers to tackle the challenge of media waste.

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  • Are We Entering the Era of Niche Marketing?

     Podcast Clips   March 20, 2024  

    Ryan Kutscher, founder and CEO of ad agency Launch Party, says we’re moving into the era of niche marketing. So why are so many agencies and companies resisting the trend? Kutscher says fear is the driving factor.

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  • The Power of Performance Marketing in 2024

     Knowledge Partners   March 15, 2024  

    Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond.

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  • How to Succeed on the Full Funnel Journey

     Leading Edge   March 4, 2024  

    The marketing industry is transforming, as brands grapple to find the sweet spot between performance-driven tactics and long-term brand-building strategies. Historically, the industry has been divided between brands in two categories: performance brands or brand-building brands. What we are seeing now is a reconciliation of this divide. Marketers who understand the dynamics driving this shift to integrate the two will evolve and experience more powerful outcomes.

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  • Marketing Leaders Share Their Perspective on Key B2B Issues

     Event Recaps   February 29, 2024  

    Marketing leaders from SAS, S&P Global, and LinkedIn came together to discuss key issues related to B2B marketing, including ways that marketers can affect change in their organization, how to determine the right brand-to-demand ratio, and the KPIs they favor most.

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  • Marketing Performance Versus Business Performance: What to Prioritize?

     Leading Edge   January 16, 2024  

    The alignment of marketing strategies with overarching business objectives is becoming increasingly crucial in a business landscape more obsessed than ever with ROI. Traditionally, marketing performance has been evaluated through channel-specific metrics. However, this approach often overlooks the broader business objectives.

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  • Demand Side Platforms (DSPs) Deliver Users Cost-Effectively

    Leading Edge   December 21, 2023  

    One of the biggest marketing technology events of 2023 was the bankruptcy filing of the storied Demand Side Platform (DSP), MediaMath in June. Despite the closure of MediaMath, DSPs are still delivering strong results for marketers.

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