Delta CMO Alicia Tillman: Why the Future of Air Travel Looks More Like a Five-Star Hotel
A great hotel concierge doesn't just make dinner reservations — they orchestrate experiences, anticipating needs before they arise and turning ordinary moments into memorable ones. Now, Delta is bringing this same mindset to air travel, powered by AI. At the 2025 ANA/AEF Future of Marketing Leadership event, Delta CMO Alicia Tillman revealed how this vision is transforming the airline industry, where product differentiation has traditionally been fleeting — after all, every carrier flies similar aircraft and can quickly match new entertainment options or seat designs.
You're Almost There
Free content, premier events, training, industry leadership, and more — all the insights and resources you and your brand need to drive growth.
Sign in to see everything the ANA has to offer.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- All Logged-In Visitors
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.