The Future of Targeting and Segmentation | Leading Edge | Industry Insights | All MKC Content | ANA

The Future of Targeting and Segmentation

My peers and I took a collective sigh of relief when Google decided not to deprecate third-party cookies. To have something that felt so definitive and final — our initial shock wasn’t around the decision itself. After four and a half years of indecision, we were all granted the apparent closure.