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  • Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI

     Webinar Rewinds   November 20, 2024  

    In this webinar, get actionable tools and insights for optimizing your MarTech strategy using a digital experience capability model to drive success in an AI-driven landscape.

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  • The Rise of AI Search: What Brands Need to Know

     Pulse   November 19, 2024  

    The marketing and advertising landscape is undergoing a seismic shift with the rapid rise of AI-powered search. Platforms like ChatGPT and Anthropic's Claude are quickly becoming the new front door for consumer product research and purchasing decisions, displacing traditional search engines like Google.

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  • AI & Search Marketing (SEO/SEM)

     ASK Answers   November 7, 2024  

    How can AI effect search marketing?

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  • Learn the A to Z of MarTech

     Pulse   November 4, 2024  

    Consult the following Training Takeaways to get up to speed on all things MarTech. They cover it all, from making your business case to selecting vendors to establishing governance — all drawn from the ANA's MarTech Foundations Certificate Program.

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  • Level Up the Planning Process with Marketing Operations at the Center

     Event Recaps   October 31, 2024  

    In a world where many marketing departments merely reuse last year’s plan, marketing operations teams can bring a fresh perspective. From consistent templates to streamlined communications, data insights and clear governance strategies, marketing operations teams can uplift the entire organization.

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  • Marketing Glow Up: The Power of Omnichannel Success

     Pulse   October 30, 2024  

    In a fireside chat featuring Courtney Herb, senior director of brand marketing and public relations at NextRoll, and Alejandra Tenorio, senior director of digital marketing and e-commerce at RMS Beauty, shared strategies for achieving consistent performance across multiple channels.

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  • How the Brains Behind Comic Con’s In-App Experience Revolutionized Fun Marketing

     Pulse   October 25, 2024  

    How do you bridge the growing gap between capturing customers' attention and maintaining retention? Shawn Swaney, senior director of customer success at Komo, and Derrick Weiss, senior marketing coordinator at ReedPop, revealed how in-app experiences are transforming customer engagement through gamification at the 2024 Marketing Technology Changemakers One-Day Conference, held at Amazon Ads Headquarters in New York City.

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  • Advertising Week New York 2024: Key Takeaways from a Future-Focused Industry Gathering

     Pulse   October 21, 2024  

    Advertising Week New York (AWNY) 2024 once again brought together the brightest minds in advertising, media, and technology to discuss the trends shaping the future of marketing. From the surge in connected TV (CTV) to the challenges of misinformation and the increasing role of artificial intelligence (AI), this year's event tackled critical issues affecting advertisers and brands today.

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  • CMO's Playbook for MarTech

     Research Reports   October 21, 2024  

    For the modern CMO, mastering the MarTech stack is no longer a luxury; it's a necessity. This playbook is designed to guide CMOs through the complexity of today's MarTech landscape, offering strategies and insights to build a high-performing marketing technology operation.

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  • The Evolution Toward Permissioned Data

     Leading Edge   October 16, 2024  

    The advertising industry has been captivated by the notion of "signal deprecation" for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data.

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  • Marketing Technology (MarTech): Trends and Best Practices

     ASK Answers   October 11, 2024  

    How are marketers currently approaching marketing technology?

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  • Innovative Direct Mail Marketing: USPS Strategies for Success and Future Outlook

     Event Recaps   October 10, 2024  

    During a session at an October 2024 ANA Data and Direct Marketing conference, Steve Monteith, chief customer and marketing officer at USPS, discussed the current trends in direct mail marketing that have influenced the media landscape.

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  • This Restaurant Chain Enhanced Loyalty with an Aggressive Test-and-Learn Approach

     Smarties Awards   September 30, 2024  

    Blaze Pizza, with the help of Response Labs, undertook a data-fueled experiment to supercharge its loyalty program.

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  • Choctaw Casinos & Resorts Launched a Digital Ad Campaign

     Smarties Awards   September 30, 2024  

    Recognizing the need to connect with casual gamers, Choctaw Casinos & Resorts partnered with TRG and AdTheorent to develop and deliver a series of easy-to-digest, entertaining gaming tutorials through a machine learning-powered, performance-focused digital-advertising campaign to increase casino visitation.

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  • What’s Cif Got to Do with Love?

     Smarties Awards   September 30, 2024  

    Cif enticed the curiosity of non-consumers about Cif cream, generating experimentation and amplifying positive discourse.

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  • MarTech Helped This Food Company Promote a New Product

     Smarties Awards   September 30, 2024  

    CLEAR Men’s Shampoo sponsored Turkey’s national amputee football team and promoted them aggressively across a wide array of channels.

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  • This Brand Used Creative Tech and AI for a Nonprofit Campaign

     Smarties Awards   September 30, 2024  

    Yeildmo utilized dynamic format optimization and AI strategies to boost campaign effectiveness for a nonprofit, the Humane Society of the United States.

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  • How Kimberly-Clark Built a Dynamic Content Optimization Strategy with Real-Time Data

     Event Recaps   September 26, 2024  

    In this session, explore how Kimberly-Clark, home to household brands like Kleenex, Cottonelle, and Scott, dynamically delivers moment-based messaging personalized to the consumer while preserving consumer privacy.

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  • Transforming Customer Engagement: How Verizon Business Leverages Technology for Marketing Innovation

     Pulse   September 25, 2024  

    As digital marketing and customer engagement evolve, the companies that lead the pack are those who have embraced technological innovation as wholeheartedly as Verizon Business Group. At the forefront of this transformation is Kris Narayanan, SVP of digital experience platforms, whose extensive experience in digital transformation across various industries has positioned him as a key driver of change within Verizon Business.

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  • Applying Unified Attribution in Healthcare

     Event Recaps   September 25, 2024  

    Arvind Balasundaram (director of commercial insights and analytics at Regeneron) and Doug Brooks (EVP and chief client officer at Ipsos MMA) shared how they have successfully implemented an omnichannel, unified attribution capability while navigating each of these challenges.

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