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Search returned: 1023 document(s).
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How Quantum Computing Will Transform Marketing Forever
POVs December 19, 2024Learn how the emerging field of quantum computing could revolutionize data processing and predictive analytics in marketing, offering unprecedented capabilities for understanding consumer behavior and personalization.
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AI & Search Marketing (SEO/SEM)
ASK Answers December 16, 2024How can AI effect search marketing?
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2025 Predictions: The Year Digital Advertising Reinvents Itself
Pulse December 16, 2024As 2024 fades into memory, the digital advertising industry is bracing for a transformative year. Fueled by rapid technological advancements, sustainability imperatives, and evolving consumer expectations, 2025 is set to redefine the way brands connect with audiences. Industry leaders predict a future shaped by purposeful storytelling, AI-driven innovation, and a steadfast commitment to efficiency and collaboration. Here’s what lies ahead for advertisers navigating this pivotal moment.
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Giving and Growing: How the Industry Is Leading the Communities We Serve Together
Leading Edge December 4, 2024After years of collaborating with the ANA on what has now become its 350-member strong Brand Purpose Committee, I was honored to accept a co-chair last year alongside Dan Grimm, distinguished executive-in-residence at Rutgers Institute for Corporate Social Innovation. In these roles, we work closely with tireless ANA EVP Ken Beaulieu and director Alicia Osgood, to ensure committee members are learning and growing their organizations as well as the industry and communities we serve together.
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AI Powering the Future of Travel: How Destination Marketers Leverage Intelligent Technology
Pulse December 3, 2024At the ANA’s AI Marketing Reality Check conference, Steve Paganelli, Tripadvisor’s senior head of Americas Partnerships, Christine Maguire, Tripadvisor's VP of global advertising, and Cody Chomiak, VP of marketing at Travel Manitoba, explored how DMOs are using AI to create more personalized and seamless journeys for their visitors.
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Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI
Webinar Rewinds November 20, 2024In this webinar, get actionable tools and insights for optimizing your MarTech strategy using a digital experience capability model to drive success in an AI-driven landscape.
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The Rise of AI Search: What Brands Need to Know
Pulse November 19, 2024The marketing and advertising landscape is undergoing a seismic shift with the rapid rise of AI-powered search. Platforms like ChatGPT and Anthropic's Claude are quickly becoming the new front door for consumer product research and purchasing decisions, displacing traditional search engines like Google.
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Learn the A to Z of MarTech
Pulse November 4, 2024Consult the following Training Takeaways to get up to speed on all things MarTech. They cover it all, from making your business case to selecting vendors to establishing governance — all drawn from the ANA's MarTech Foundations Certificate Program.
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Level Up the Planning Process with Marketing Operations at the Center
Event Recaps October 31, 2024In a world where many marketing departments merely reuse last year’s plan, marketing operations teams can bring a fresh perspective. From consistent templates to streamlined communications, data insights and clear governance strategies, marketing operations teams can uplift the entire organization.
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Marketing Glow Up: The Power of Omnichannel Success
Pulse October 30, 2024In a fireside chat featuring Courtney Herb, senior director of brand marketing and public relations at NextRoll, and Alejandra Tenorio, senior director of digital marketing and e-commerce at RMS Beauty, shared strategies for achieving consistent performance across multiple channels.
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How the Brains Behind Comic Con’s In-App Experience Revolutionized Fun Marketing
Pulse October 25, 2024How do you bridge the growing gap between capturing customers' attention and maintaining retention? Shawn Swaney, senior director of customer success at Komo, and Derrick Weiss, senior marketing coordinator at ReedPop, revealed how in-app experiences are transforming customer engagement through gamification at the 2024 Marketing Technology Changemakers One-Day Conference, held at Amazon Ads Headquarters in New York City.
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Advertising Week New York 2024: Key Takeaways from a Future-Focused Industry Gathering
Pulse October 21, 2024Advertising Week New York (AWNY) 2024 once again brought together the brightest minds in advertising, media, and technology to discuss the trends shaping the future of marketing. From the surge in connected TV (CTV) to the challenges of misinformation and the increasing role of artificial intelligence (AI), this year's event tackled critical issues affecting advertisers and brands today.
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CMO's Playbook for MarTech
Research Reports October 21, 2024For the modern CMO, mastering the MarTech stack is no longer a luxury; it's a necessity. This playbook is designed to guide CMOs through the complexity of today's MarTech landscape, offering strategies and insights to build a high-performing marketing technology operation.
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The Evolution Toward Permissioned Data
Leading Edge October 16, 2024The advertising industry has been captivated by the notion of "signal deprecation" for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data.
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Marketing Technology (MarTech): Trends and Best Practices
ASK Answers October 11, 2024How are marketers currently approaching marketing technology?
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Innovative Direct Mail Marketing: USPS Strategies for Success and Future Outlook
Event Recaps October 10, 2024During a session at an October 2024 ANA Data and Direct Marketing conference, Steve Monteith, chief customer and marketing officer at USPS, discussed the current trends in direct mail marketing that have influenced the media landscape.
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This Restaurant Chain Enhanced Loyalty with an Aggressive Test-and-Learn Approach
Smarties Awards September 30, 2024Blaze Pizza, with the help of Response Labs, undertook a data-fueled experiment to supercharge its loyalty program.
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Choctaw Casinos & Resorts Launched a Digital Ad Campaign
Smarties Awards September 30, 2024Recognizing the need to connect with casual gamers, Choctaw Casinos & Resorts partnered with TRG and AdTheorent to develop and deliver a series of easy-to-digest, entertaining gaming tutorials through a machine learning-powered, performance-focused digital-advertising campaign to increase casino visitation.
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What’s Cif Got to Do with Love?
Smarties Awards September 30, 2024Cif enticed the curiosity of non-consumers about Cif cream, generating experimentation and amplifying positive discourse.
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MarTech Helped This Food Company Promote a New Product
Smarties Awards September 30, 2024CLEAR Men’s Shampoo sponsored Turkey’s national amputee football team and promoted them aggressively across a wide array of channels.
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