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Search returned: 963 document(s).
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Search Marketing: SEM, SEO, and More
ASK Answers July 18, 2024How are marketers utilizing and optimizing their search marketing efforts?
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AI Marketing and Ethics Issues: Bias, Privacy, Transparency, and More
ASK Answers July 17, 2024What ethical risks and issues come along with using AI (Artificial Intelligence) in marketing?
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AI and Generative AI in Marketing
ASK Answers July 11, 2024How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?
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Navigating the Complicated Relationship Between Social Media Users, Platforms, and Marketers
Industry Insights July 5, 2024People reducing their social media usage is the most recent trend in the ongoing complex – and often convoluted – relationship between social media users, platforms and marketers. Yet the majority of those on social media aren’t deactivating their accounts or deleting them entirely, they’re just starting to use social media differently.
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What’s on Retailers’ Minds? Chromecast and Outcomes-Based Buying
Industry Insights July 3, 2024Retail media grew beyond all other ad spending segments in 2023, and there have been reports seemingly every month on how it’s exploding in 2024. Most recently, eMarketer pointed to retail media taking share from linear TV spend, bolstering the growth of CTV. Global retail media ad spending is expected to more than double from $114.18 billion in 2023 to $233.89 billion in 2027, according to the eMarketer report. Retail media will soon represent a larger percentage of digital advertising spending, growing from 18.9 percent of that segment in 2023 to 25.7 percent in 2027.
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Mapping the Multi-ID Landscape: A Glossary
Knowledge Partners July 2, 2024In this comprehensive glossary, Adstra proposes a fresh approach to mapping the advertising value chain.
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Unleashing Creative Data Alchemy: From Taco Bell Nuptials to Walrus Stardom
Pulse June 25, 2024At the inaugural ANA Marketing Technology for Marketers Conference in Orlando, Florida, Marisa Thalberg, the chief marketing and communications officer at United Parks & Resorts shared how the perfect alchemy of marketing technology and imagination unlocks marketing magic.
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This Company Showed “Where Happiness Is Built In”
B2 Awards June 24, 2024By building on who Enfuce is, its Finnish heritage, and the role its charismatic leaders have played in growing the business to where it is today, the company created a brand platform and visual identity that was at once authentic to Enfuce’s personality, culture, and values and a breath of fresh air in the fintech market.
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How a Legacy Brand Crafted a Modern Recipe for Success
Pulse June 20, 2024From streamlining operations to enhancing customer experience, Sonny’s BBQ is committed to its growing community by using technology coupled with a touch of southern charm. Peter Frey, Sonny’s chief brand officer shared the brand’s journey to digital transformation at the inaugural ANA Marketing Technology for Marketers Conference.
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The Pros and Cons of the Hype Cycle
Industry Insights June 18, 2024Most marketers are drawn to new things. They enjoy finding new ways to engage with audiences or leveraging new pieces of technology. But is this always a good thing?
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Where Is All That Search Investment Going?
Industry Insights June 18, 2024Digital marketers aren’t new to change, and we’ve seen a lot of it throughout the course of our careers. Once again, the winds of change are blowing strong, and nowhere is this more evident than in the realm of search. For years, Google has reigned supreme as the go-to platform for search advertising, commanding the lion’s share of ad spend. But a big shift is underway, propelled by the rise of consumers performing their searches on social versus traditional search platforms such as Google or Bing.
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AI in B2B Marketing Report: Lessons from the Frontline
Knowledge Partners June 18, 2024Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions.
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The Evolution of Digital Marketing in the Era of AI
Industry Insights June 17, 2024As concerns over data security and consumer privacy continue to grow, marketers are confronted with a unique challenge: how to engage audiences effectively while respecting their privacy and remaining in compliance with regulatory legislation across geographies.
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Unpacking Personalization: Martech and Data Insights for SMBs
Budgeting Brilliance June 13, 2024As the impending demise of third-party cookies looms, marketers, particularly those in small-to-medium sized businesses (SMBs), are pivoting towards new data strategies. SMBs stand poised to leverage emerging technologies to meet consumers’ expectations, foster meaningful connections, and thrive in an ever-evolving market.
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ANA's ASK Answers: These Are the Top Guides
Pulse June 12, 2024As artificial intelligence (AI) continues to transform the marketing landscape, marketers need to stay ahead of the curve and leverage the power of AI to drive growth and innovation. AI is a top priority for you and the ANA. As such, we have been prioritizing our mission of providing important and powerful resources to enable members with the tools they need to enhance their AI knowledge and skills.
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Creativity, Composability and Compliance: Prevailing Themes from ANA Marketing Technology for Marketers Conference
Pulse June 7, 2024At the ANA Marketing Technology for Marketers conference, key takeaways centered on upholding creativity as the driving force behind martech innovation, designing adaptable and composable marketing architectures, and prioritizing data privacy compliance as platforms grow more sophisticated.
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“Hey Siri, Design Me a Campaign”: Exploring the Future Of AI Advertising
Industry Insights June 6, 2024Given the speed of AI developments, including natural language voice commands, automated audience segmentation, generative asset generation, and dynamic versioning, this may not be so far away. The question is not if fully automated AI-powered ad campaigns will happen, but when.
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A Cookieless Future: Delayed Again, But Still Imminent
Industry Insights June 3, 2024The latest hold-up for Google’s plans to finally eliminate third-party cookies by the end of 2024 comes in response to more industry and regulatory pushback on Chrome’s alternative Privacy Sandbox solution and their initial test rollout that began January 2024 when it disabled third-party cookies for 30 million Chrome users, 1 percent of their three billion users worldwide.
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How Being an Air Traffic Controller Prepared Me for a Career in Advertising
Industry Insights May 31, 2024Ad serving is known for its speed, as it takes only a few milliseconds to win a bid and serve an impression. However, the risk of bidding incorrectly pales in comparison to the consequences of making a wrong decision as an air traffic controller; this is a key difference between the two. Working long hours in a high-pressure environment and monitoring movement on my screen was the best training I could have had for my work in advertising technology today.
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Pathways to Transparent Media: The Growing Complexity of Today’s Media Buying
Industry Insights May 30, 2024The role of a media buyer has shifted dramatically since the dawn of digital marketing. Gone are the days of phone negotiations for spots in local or national print. Today's buyers need to navigate a complex ecosystem, from the ad platforms such as DV360 and Meta to the burgeoning retail media networks of Amazon, Walmart, and the like.
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