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Search returned: 1026 document(s).
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The Surprising Trend Behind Ad Tech’s M&A Boom: Context Is King
Leading Edge January 21, 2025As the advertising industry grapples with the challenges of signal deprecation, privacy regulations, and fragmented consumer behaviors, a new era of innovation is emerging — one where ad tech finally serves the human side of advertising.
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With TikTok Ban Looming, Advertisers Face a Gen Z Connection Crisis
Leading Edge January 17, 2025Brands are scurrying to pivot their influencer and advertising plans in advance of the (potential) looming U.S. TikTok ban, but there’s little that can be done to avoid short-term disruption. When more than $10 billion in ad revenue is in flux, the market is going to feel it — perhaps nowhere more so than in the connections between brands and gen Z.
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Data Clean Rooms: Tips for Effective Data Management
Knowledge Partners January 16, 2025Deep Sync provides a “101”-style primer on data clean rooms.
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Eight Tips for Aligning MarTech with Strategy
Training Takeaways January 9, 2025Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
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Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Training Takeaways January 8, 2025Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
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Four Tips for an Effective MarTech Business Case
Training Takeaways January 7, 2025Learn the four key communication objectives, which, if followed, will give your MarTech business case clarity and earn it a receptive audience.
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Core MarTech Design Principles
Training Takeaways January 6, 2025Learn the four dichotomous principles that will allow you to strategically design your MarTech stack to suit the particular needs of your organization.
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10 Opportunities for Marketers Using Generative AI in Search Marketing
Pulse January 6, 2025As we enter the new year, marketers continue to face a progressive transformation, with generative AI emerging as the most powerful tool in our arsenal. As traditional search marketing strategies evolve, savvy marketers are discovering unprecedented opportunities to leverage AI across multiple dimensions of their search marketing efforts.
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The Four Phases of MarTech Vendor Selection
Training Takeaways January 5, 2025Learn the sequential process for choosing a new MarTech tool.
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A Framework for Successfully Implementing MarTech Tools
Training Takeaways January 4, 2025Learn six steps for effectively implementing MarTech tools.
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A Simple Framework for Guiding MarTech Change
Training Takeaways January 3, 2025Learn how to bring the whole organization along with the adoption of new MarTech tools and ease resistance to a change to the status quo.
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Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
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The Questions to Ask When Considering a New MarTech Tool
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.
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The Four Types of Marketplaces Available for Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies four types of marketplaces through which programmatic media can be purchased.
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Programmatic Media 101: Establishing Targeting Strategies
Training Takeaways January 2, 2025Erin Yasgar identifies critical criteria to consider when developing the targeting strategy for your programmatic media buy.
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Eight Indicators of a Need for MarTech Operationalization
Training Takeaways January 2, 2025Learn how to recognize when greater operationalization is demanded by your MarTech stack.
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Key CDP Capabilities
Money Slides January 2, 2025Jonathan Copulsky of Northwestern University shares a schema prepared by the BCG that identifies the capabilities a CDP must have to effectively perform tasks such as data-ingestion, unifying the customer record, gathering intelligence and facilitating decision-making, and marketing activation.
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Advocacy and Loyalty Technology Overview
Tools January 1, 2025Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.
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Customer Engagement Map
Tools January 1, 2025Use our Customer Engagement Map to follow the buyer’s journey from problem identification to brand advocacy and which technologies work best at each stage of the journey.
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Customer Engagement Solutions Matrix
Tools January 1, 2025Use this matrix to obtain info about key Customer Engagement technology vendors.
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