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Data Privacy Laws and Their Implications for Nonprofits
Event Recaps May 14, 2024During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.
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Using Data to Improve Direct Mail ROI
Knowledge Partners April 29, 2024Deep Sync, a specialist in audience-targeting data solutions, offers recommendations on how to leverage data to enhance your direct mail marketing’s return on investment.
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What These Marketing Leaders Think About Google’s Latest Cookie Postponement
Pulse April 26, 2024Google has pushed back its deprecating cookies yet again until 2025.
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The Basics of Connected Analytics Ecosystems
Event Recaps April 18, 2024Acxiom addressed the requirements and benefits of a connected analytics ecosystem, noting that such platforms are especially critical for consumer-focused organizations, organizations undertaking both digital and non-digital marketing campaigns, and companies in regulated industries.
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How Marketers Tame the Data Beast
Champions of Growth Podcast April 17, 2024Claravine's Chris Comstock joins host Matthew Schwartz to discuss how marketers bolster their data standards, why embracing failure is underrated in the battle to tame the data beast, and what the pending demise of third-party cookies means for brand advertisers and consumer engagement.
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Developing a Data Quality Framework for Gen AI
Industry Insights April 11, 2024Ever since the industry moved away from the commission-based compensation model that was in place through the 1980s, there has been interest in a range of different remuneration solutions.
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How AI-Powered Data Is Transforming the Future of Marketing
Event Recaps April 9, 2024Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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How AI-Powered Data Is Transforming the Future of Marketing
Conference Session Videos April 9, 2024In this video, Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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B2B Marketers Need a New Cookie Recipe
Industry Insights April 8, 2024In the third-party cookie heyday, it was easy and profitable for B2B marketers to take the easy road. They could broadly define the necessary audience segments they wanted, similar to how one might sift through a bag of "M&M's. Once a B2B marketer settled on what they wanted, they assumed that they could just buy green or red M&Ms from any partner and they’d all be the same.
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Why Marketers Don’t Succeed at Personalization
Industry Insights April 2, 2024Deloitte’s most recent biannual survey of more than 300 CMOs found that an investment in the “right tech” is a top priority for driving organic revenue growth. Among available tactics, technology-driven efforts to drive personalization, or messages tailored to individual shoppers’ preferences, have emerged as an essential strategy for growing companies.
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Why the Devil Is in the (Data) Details for CTV Performance
Industry Insights April 1, 2024Brands are turning to streaming and other advanced TV formats en masse, looking to reach consumers who may or may not be accessible via cable with TV creative and the engagement that it brings. This comes with the added promise of the dynamic targeting capabilities marketers have come to expect from digital advertising.
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Cookieless Readiness Checklist
Money Slides March 26, 2024Intel provides a checklist of steps that marketers should be taking to prepare for the advent of a cookieless internet.
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Are You Too Late to Act on the Identity Evolution?
Industry Insights March 21, 2024Google has finally restricted cookie support for one percent of all Chrome users. Now that the slow decline of cookies is finally upon us, brands and agencies are asking, “Is it too late to prepare new identity strategies and solutions?” Fortunately, there are steps you can take to ensure your company isn’t playing catch up.
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How to Reach High-Intent Vacationers
Industry Insights March 20, 2024Utilizing audience segmentation is critical for travel marketers to understand the external factors that are influencing their travel plans, and break down massive audiences into their most likely vacationers.
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The American Consensus for Consumer Data Privacy, by the Numbers
Money Slides March 20, 2024Marketing data provider Wiland shares an excerpt from a study by the Pew Research Center that quantifies the bipartisan support for consumer data privacy regulation.
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Balancing Act: Navigating Personalization and Privacy in Modern Marketing
Industry Insights March 19, 2024Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.
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Spin First-Party Data into Advertising Gold
Webinar Rewinds March 7, 2024The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.
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The Coming Challenges and Opportunities for Digital Advertising
Industry Insights February 27, 2024The digital advertising landscape in 2024 is poised for significant evolution, shaped by technological advancements, shifting consumer behaviors, and emerging regulatory trends. As we look toward the coming year, these are the trends that are set to redefine the industry.
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The IP Address Is the Permanent Solution for Proof of Performance
Industry Insights February 19, 2024In adtech, the market has a number of preconceptions about the IP address that are not necessarily accurate, so it is important to share a bit of additional context on the IP address.
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Marketing Communications Amid the Rise of Generative AI
Champions of Growth Podcast January 31, 2024Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.
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