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2025 Enterprise SMS and Telemarketing Update: Critical New FCC Rules Take Effect as TCPA Litigation Risk Spikes
Webinar Rewinds February 11, 2025In this webinar, Eric J. Troutman, partner at Troutman Amin, LLP, broke down everything brands needs to know RIGHT NOW about critical changes to the SMS and telemarketing rules that impact everybody in the advertising ecosystem.
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Everything You Wanted to Know About Clean Rooms but Were Too Afraid to Ask
Event Recaps January 30, 2025In this session, InfoSum took offered marketers insights into basic privacy principles, including the current state of cookie-less play, the importance and sensitivity of first-party data, the types of privacy-enhancing technology that exists in market, and how it all comes together within a data clean room.
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Study: Most Consumers Say Privacy and Personalization Can Coexist
Marketing News January 29, 2025Most people like a free, open internet supported by advertising and are willing to exchange their personal information to keep it that way, a new IAB study reveals. The study comes amid a proliferating number of data privacy laws at the state level while federal legislation continues to languish on Capitol Hill despite ongoing efforts.
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The Future of Privacy: Can Digital Advertising Provide the Answers?
Pulse January 28, 2025Industry players have long reached a broad agreement about what kind of ecosystem they want to build. As well as allowing plenty of room for innovation and experimentation, the ideal digital advertising environment should have robust data management at its center. Even so, as we celebrate the 19th Data Privacy Day, there is less clarity than ever about how, when, or potentially if it will take shape.
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Safeguarding Consumer Data: Compliance with Privacy Laws on Brand-Owned Websites
Event Recaps January 23, 2025During a January 2025 ANA MarTech Committee meeting, Elliot Bell, COO at Compliant, discussed data compliance risks and best practices to avoid them.
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Supreme Court Upholds TikTok Sale-or-Ban Law
Marketing News January 17, 2025The U.S. Supreme Court upheld a law banning TikTok unless its Chinese parent company ByteDance divests by January 19. The ruling ends a legal battle over First Amendment and national security concerns, but questions over the app's future remain.
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Privacy Trends & Regulations
ASK Answers January 17, 2025How can my brand best respect consumer privacy and adhere to current regulations?
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Marketing News Quiz for January 11, 2025
Marketing News Quiz January 11, 2025In this week's marketing news quiz: Meta makes a significant change to its platform, NFL players compete against their significant others, Comcast launches a new ad platform, and more.
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TikTok Argues Its Case to the Supreme Court
Marketing News January 10, 2025In an emergency hearing before the Supreme Court, TikTok argued against the constitutionality of a law that would force its China-based parent company ByteDance to divest from the social app or see it banned in the U.S.
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A Comprehensive Guide to Ethical Data Use in Marketing
POVs January 10, 2025In this POV from the ANA’s Center for Ethical Marketing, Senny Boone, SVP of compliance, provides a channel-by-channel breakdown of what responsible data use in marketing looks like.
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Privacy Policy Template
Tools January 1, 2025A template to assist you with crafting a corporate privacy policy.
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Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies
Pulse December 27, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The Supreme Court Agrees to Hear Challenge to the TikTok Sale-or-Ban Law
Marketing News December 19, 2024The U.S. Supreme Court has agreed to hear arguments regarding the constitutionality of the law that will ban TikTok in the U.S. if ByteDance does not sell its stake in the social media platform.
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This Is How Marketers Should Approach Testing New Technologies and Tactics
Event Soundbites December 19, 2024Jessie De Luca, SVP of strategy at Hudson MX, shared her thoughts on how marketers can best approaching testing new technology or campaign strategies.
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TikTok Asks Supreme Court to Pause Law that Would Ban It On January 19
Marketing News December 17, 2024After a federal appeals court denied a request to pause the sale-or-ban law on TikTok, the social media platform has asked the Supreme Court to step in.
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“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic
Leading Edge December 12, 2024Healthcare advertising is undergoing a transformation. While search has been the cornerstone of digital healthcare marketing, recent developments have introduced uncertainty. Google's AI Overviews have reshaped the search experience, impacting SEO and SEM strategies. The company also faces a DOJ inquiry that could restructure its advertising operations.
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Editor Highlights: Gen AI, ABX, and SQL Conversions
Pulse December 12, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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California Introduces Legislation Requiring Social Media Warning Labels
Marketing News December 12, 2024A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.
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What Is the Action Plan for Ethical Data Use?
Podcast Clips December 11, 2024With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.
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Measuring Audiences in the Markets That Matter
Event Recaps December 5, 2024Comscore shared how it transforms big data sets into aggregated insights on individual viewing behavior to help brands better inform and measure their TV campaigns.
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