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Honoring Consumers’ Marketing Preferences: The Right Thing to Do
Ethics Issue Alerts June 25, 2024The ANA Center for Ethical Marketing is committed to advancing an ethical marketing ecosystem. Our mission is clear: to promote accountability, protect advertising and marketing freedoms, and build consumer trust. This ethics alert focuses on the need for companies and organizations to instill consumer trust and meet the consumers where they are by honoring their marketing preferences.
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The Evolution of Digital Marketing in the Era of AI
Industry Insights June 17, 2024As concerns over data security and consumer privacy continue to grow, marketers are confronted with a unique challenge: how to engage audiences effectively while respecting their privacy and remaining in compliance with regulatory legislation across geographies.
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A Cookieless Future: Delayed Again, But Still Imminent
Industry Insights June 3, 2024The latest hold-up for Google’s plans to finally eliminate third-party cookies by the end of 2024 comes in response to more industry and regulatory pushback on Chrome’s alternative Privacy Sandbox solution and their initial test rollout that began January 2024 when it disabled third-party cookies for 30 million Chrome users, 1 percent of their three billion users worldwide.
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Is Weather Data the Perfect Antidote to Cookie Deprecation?
Podcast Clips May 29, 2024Randi Stipes, CMO at The Weather Company, shared three reasons why weather data can be a very powerful tool in the face of cookie deprecation.
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Land O’Lakes Recruits Employees for “The Office” Inspired Training Videos
In-House Excellence Awards May 27, 2024Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.
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Programmatic Transparency: Why Inclusion Lists, Not Exclusion Lists, Are the Answer
Industry Insights May 24, 2024One of the many things we can learn from the ANA’s Programmatic Supply Chain Transparency Study is that inclusion, not exclusion, is the answer. So, in this, our fourth deep dive into the implications of the study’s findings for advertisers, let’s have a look at why that is and why getting started should be on you and your media teams’ immediate to-do lists.
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Why Residential Proxies Are Primed to Wreak Havoc in the Streaming Industry
Industry Insights May 22, 2024The explosive growth of streaming services has transformed media consumption, granting unprecedented access to a world of content. Yet, beneath this digital revolution's surface, a challenge looms large, one that threatens the very sustainability of the streaming industry: the dramatic rise in the use of residential proxies and VPNs.
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Resources for Navigating an Increasingly Complex Data Privacy Landscape
Industry Insights May 22, 2024Since the European Union passed the General Data Protection Regulation in 2018 — better known as GDPR — the issue of data privacy has seen heightened focus. The adoption of that law was a watershed moment. Since then, governments all over the world have followed suit, passing their own variations of the bill.
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Three Developments in Martech and Their Impact on Marketers
Event Recaps May 21, 2024During a session at the ANA’s 2024 Marketing Technology for Marketers Conference, Eddie Drake, industry principal at Snowflake, described the impact and benefit of three developments that are reshaping marketing, as well as the action steps that those developments demand from marketers.
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Marketing in a Cookie-Less World
ASK Answers May 17, 2024What strategies are developing for marketers to deal with the cookie’s eventual demise?
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Programmatic Transparency: Website Overload – Little Reward, Lots of Risk
Industry Insights May 14, 2024The ANA’s Programmatic Supply Chain Transparency Study revealed a statistic that should be particularly alarming to those who rely on inclusion lists, as I did when I was running a media buying function; the average campaign examined in the study ran on a staggering 44,000 websites. So, in this, the third post in our programmatic transparency series, let’s examine what’s going on here and how things should, and can, be done better.
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Data Privacy Laws and Their Implications for Nonprofits
Event Recaps May 14, 2024During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.
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Key Trends to Watch in Data Privacy
POVs May 9, 2024Laquan Austion, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.
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Insights from ANA’s Study of Trust and Transparency in Media: Capturing the $22 Billion Opportunity
Event Recaps May 8, 2024Sharon Harris, CEO and founder of The Sharon Harris Collective, shared insights from the ANA’s Programmatic Media Supply Chain Transparency study and provided actionable recommendations for B2B marketers to tackle the challenge of media waste.
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The Wall Street Perspective on Media Technology
Event Recaps May 7, 2024Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
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Untangling Recent Privacy Updates for Marketers
Event Recaps May 7, 2024During a session at a May 2024 meeting, the ANA’s Legal Affairs Committee received an update on legal developments around consumer data privacy from Gary Kibel, a partner at the Davis+Gilbert law firm.
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The Wall Street Perspective on Media Technology
Conference Session Videos May 7, 2024In this video, Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
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What These Marketing Leaders Think About Google’s Latest Cookie Postponement
Pulse April 26, 2024Google has pushed back its deprecating cookies yet again until 2025.
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Text Marketing: Highly Regulated and Needs Permission
Ethics Issue Alerts April 23, 2024Consumers are likely to believe that the texts received are legitimate and from a trusted source. Unfortunately, consumers have been inundated with so-called unwanted “robocalls” and “robotexts” over many years.
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Customers’ Comfort with the Use of Their Data for Personalization, by the Numbers
Money Slides April 22, 2024General Motors and Boston Consulting Group share data that quantifies the percentage of customers, from country to country, who are comfortable with companies using their data to personalize their experiences.
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