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Search returned: 446 document(s).
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Privacy Trends & Regulations
ASK Answers January 17, 2025How can my brand best respect consumer privacy and adhere to current regulations?
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Marketing News Quiz for January 11, 2025
Marketing News Quiz January 11, 2025In this week's marketing news quiz: Meta makes a significant change to its platform, NFL players compete against their significant others, Comcast launches a new ad platform, and more.
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TikTok Argues Its Case to the Supreme Court
Marketing News January 10, 2025In an emergency hearing before the Supreme Court, TikTok argued against the constitutionality of a law that would force its China-based parent company ByteDance to divest from the social app or see it banned in the U.S.
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A Comprehensive Guide to Ethical Data Use in Marketing
POVs January 10, 2025In this POV from the ANA’s Center for Ethical Marketing, Senny Boone, SVP of compliance, provides a channel-by-channel breakdown of what responsible data use in marketing looks like.
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Privacy Policy Template
Tools January 1, 2025A template to assist you with crafting a corporate privacy policy.
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Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies
Pulse December 27, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The Supreme Court Agrees to Hear Challenge to the TikTok Sale-or-Ban Law
Marketing News December 19, 2024The U.S. Supreme Court has agreed to hear arguments regarding the constitutionality of the law that will ban TikTok in the U.S. if ByteDance does not sell its stake in the social media platform.
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This Is How Marketers Should Approach Testing New Technologies and Tactics
Soundbites December 19, 2024Jessie De Luca, SVP of strategy at Hudson MX, shared her thoughts on how marketers can best approaching testing new technology or campaign strategies.
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TikTok Asks Supreme Court to Pause Law that Would Ban It On January 19
Marketing News December 17, 2024After a federal appeals court denied a request to pause the sale-or-ban law on TikTok, the social media platform has asked the Supreme Court to step in.
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“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic
Leading Edge December 12, 2024Healthcare advertising is undergoing a transformation. While search has been the cornerstone of digital healthcare marketing, recent developments have introduced uncertainty. Google's AI Overviews have reshaped the search experience, impacting SEO and SEM strategies. The company also faces a DOJ inquiry that could restructure its advertising operations.
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Editor Highlights: Gen AI, ABX, and SQL Conversions
Pulse December 12, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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California Introduces Legislation Requiring Social Media Warning Labels
Marketing News December 12, 2024A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.
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What Is the Action Plan for Ethical Data Use?
Podcast Clips December 11, 2024With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.
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How Marketers Get a Better Handle on First- and Zero-Party Data
Champions of Growth Podcast November 27, 2024Jamie Barnard, CEO of Compliant, joins host Matthew Schwartz to discuss the consumer privacy landscape following Google’s decision last summer that it is no longer deprecating third-party cookies and will keep them operational within its chrome browsers next year and beyond.
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Getting the First-Party Data Engine Running: What Are Marketers Missing?
Leading Edge November 26, 2024First-party data is supposed to be revolutionizing marketing. Driven by high expectations of its role in an increasingly cookie-less world and reports showcasing promising scope for better efficiency, 82 percent of marketers have already started prioritizing first-party data to fuel greater customer value.
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Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement
Pulse November 22, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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A Survey of the Laws and Regulatory Environment Impacting AI and Advertising
Event Recaps November 14, 2024Venable provided a status update on legal trends related to generative AI and shared the ANA’s recommendations for using the tool in marketing in a compliant way.
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Hyper-Personalized Advertising: One Size Does Not Fit All
Conference Highlights November 13, 2024For marketers, hyper-personalization necessitates managing a tug-of-war with data privacy.
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Complying with the New FCC TCPA One-to-One Lead Generation Ruling
Event Recaps November 12, 2024A comprehensive examination of the FCC's new one-to-one lead generation rule, which fundamentally changes how businesses can collect and use consumer consent for automated communications. The speakers gave detailed guidance on compliance requirements, implementation strategies, and practical implications for marketing operations.
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Data Risk Assessments: AI and Personal Data Processing
Event Recaps November 11, 2024Expert panelists addressed practical approaches to operationalizing assessment processes while maintaining legal compliance and examined emerging U.S. state privacy law requirements for data processing and AI risk assessments, including implementation strategies and constitutional considerations.
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