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Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data
Pulse November 8, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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A New Era in Identity: Why the Future Lies in a Unified Graph, Not a Single ID
Leading Edge November 7, 2024The rise of a multi-ID landscape, where various signals identify consumers, has introduced a new level of complexity for digital marketers. This might seem unprecedented for many, as a decentralized web of disparate identifiers replaces the simplicity of relying on cookies. Indeed, this shift brings challenges in maintaining a consistent view of the consumer across various platforms and devices.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps October 30, 2024A panel of key collaborators from TikTok, Kantar Media, and Unilever came together to share updates on progress with developing a critical cross-media measurement solution and how they envision this solution benefitting their organizations and the industry at large.
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Ethics Code FUNdamentals: Best Practices for Respecting Consumers — DEI, Privacy, and Security
Webinar Rewinds October 23, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked you through two sections of the “ANA Ethics Code of Marketing Best Practices” — Diversity and Inclusion Marketing Principles and Data Privacy, Security, and Stewardship.
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Consumers May Be More Willing to Trade Data for Free Content
Leading Edge October 21, 2024The last few years have seen rising industry concerns that greater consumer control over data sharing will result in reduced access for advertising purposes. But is that actually happening?
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ANA/Google Webinar: Perspectives on a New Era of Online Privacy
Event Recaps October 17, 2024Industry leaders recently shared updates from the Privacy Sandbox team and insights from major players in the advertising technology space during a webinar on the future of digital privacy and advertising.
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The Evolution Toward Permissioned Data
Leading Edge October 16, 2024The advertising industry has been captivated by the notion of "signal deprecation" for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data.
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Ultimate Playbook for Data Clean Rooms
Research Reports October 16, 2024Data clean rooms provide companies a secure and controlled environment to bring data together in a collaboration exercise for an analysis of a consolidated data set. Data clean rooms have a long way to go until they reach mass adoption by client-side marketing companies. This playbook is intended to close this gap.
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The Frequency with Which Different Age Groups Check Their Mail, Charted
Money Slides October 15, 2024The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.
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Data Ethics and Privacy Across the States
Event Recaps October 10, 2024Senny Boone, SVP at the ANA, discussed data ethics and privacy during an October 2024 Data and Direct Marketing conference.
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U.S. Congressman Discusses How the Government Thinks About AI Regulation
Podcast Clips October 7, 2024Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, shared how he thinks about AI regulation, particularly in terms of protecting people from harmful uses of the technology while also not stifling its innovative capabilities.
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When It Comes to AI Fears, People Are Scared About the Wrong Things
Podcast Clips October 7, 2024U.S. House Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, says there are plenty of things to be concerned about when it comes to AI — but most people’s fears are completely misplaced.
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The Future of Digital Advertising: Flourishing with First Party Solutions
Leading Edge October 2, 2024What’s next when it comes to the use of third-party data? While there is still much uncertainty for the future of third-party cookies, long the backbone of online tracking and targeting, this update is forcing a radical rethinking of data strategies.
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The Future of AI in America, with Congressman Jay Obernolte
Marketing Futures Podcast October 1, 2024Marketing Futures Podcast host Mike Berberich sat down with Representative Jay Obernolte, the chairman of the House Task Force on Artificial Intelligence, to discuss the technology’s future in America.
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The Growing Divide Between Brands and the Internet
Leading Edge September 30, 2024Because it is very unlikely that the internet is going to become a more hospitable place, brands need to take proactive measures to diversify their media investments to create compelling customer experiences while prioritizing brand safety and compliance.
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This Is What Marketers Can Do to Comply with the U.S.’s Patchwork of Data Privacy Laws
Podcast Clips September 30, 2024Chris Oswald, EVP and head of law, ethics, and government relations at the ANA, gave his take on what brands and marketers can do to ensure they comply with the now dozens of data privacy laws that exist across the U.S.
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Tips for Dealing with Recent Developments in Media Partnerships and AdTech
Event Recaps September 25, 2024During a September 2024 meeting of the ANA’s Legal Affairs Committee, lawyers from BakerHostetler gave legal advice for how to maintain compliance with the various laws related to media partnerships, handling sensitive data, and the use of online trackers.
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Challenges Marketers Should Address with Cookie Deprecation and Strategies to Adapt
Event Recaps September 25, 2024Martech executive Shivani Srivastava gave an overview exploring the impact of cookie deprecation on digital marketing, highlighting challenges in user tracking and providing strategies for marketers to adapt in a privacy-focused landscape.
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Four Emerging Trends with a Potential for a Significant Impact on Marketers
Event Recaps September 24, 2024During a session at a September 2024 meeting of the ANA’s Marketing Futures Committee, Hudson MX, a media management and measurement platform, shared predictions for four trends that it expects could reshape marketers’ approaches to their jobs.
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A Marketer Playbook for Navigating Changes to the Identity and Data Landscape
Event Recaps September 17, 2024ThinkMedium shared a comprehensive framework for marketers to assess and adapt their strategies in response to evolving privacy regulations, platform changes, and consumer expectations around data and identity.
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