It’s Time to Diversify Lower-Funnel Tactics
E-commerce conversion rates for many brands have surprisingly taken a downturn in recent months. Recent industry data from Belardi Wong reveals a 7 percent decline in conversion rates for apparel and an even steeper 11 percent drop for home goods. This unsettling trend underscores the imperative for ecommerce brands to rethink their bottom-funnel remarketing strategies.
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