Are You Too Late to Act on the Identity Evolution? | Leading Edge | Industry Insights | All MKC Content | ANA

Are You Too Late to Act on the Identity Evolution?

Google has finally restricted cookie support for one percent of all Chrome users. Now that the slow decline of cookies is finally upon us, brands and agencies are asking, “Is it too late to prepare new identity strategies and solutions?” Fortunately, there are steps you can take to ensure your company isn’t playing catch up.