The Top Trends Shaping the Media Industry This Year | Leading Edge | Industry Insights | All MKC Content | ANA

The Top Trends Shaping the Media Industry This Year

After a whirlwind 2023, the ad world is already gearing up for what’s next. From the meteoric rise of generative AI to the end of third-party cookies and a presidential election, 2024 has a lot in store. Here are a few trends that will dominate the media space in the year ahead.