Think Made for Advertising Sites Are Bad Now? AI Will Make Them Much Worse | Leading Edge | Industry Insights | All MKC Content | ANA

Think Made for Advertising Sites Are Bad Now? AI Will Make Them Much Worse

In its audit of the programmatic supply chain, the ANA found that 21 percent of ad impressions landed on made for advertising (MFA) sites — content farms designed solely to syphon ad spend — wasting a stunning $13 billion a year. Such sites typically rely on low-paid labour to churn out web pages, but the proliferation of generative AI platforms such as ChatGPT could send production into overdrive.