Search Marketing Knowledge Center

Marketing News Quiz for August 24, 2024

Marketing News Quiz August 24, 2024

In this week's marketing news quiz: fast-food restaurants using technology to forge long-term growth, a new celebrity whiskey brand, the philanthropy of Tito's Handmade Vodka, and more.

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Sensitive Data: Commonalities and Outliers Among State Privacy Laws

Leading Edge August 23, 2024

Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.

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Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?

Leading Edge August 20, 2024

The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.

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How Different Browsers Handle Cookies

Money Slides August 20, 2024

Marketing platform Adroll breaks down each internet browser’s approach to handling first- and third-party cookies. Chrome, Safari, Edge, Firefox, and Opera are all covered.

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Ethical Practices Build Consumer Trust – ANA Semi-Annual Ethics Compliance Report Published

Ethics Issue Alerts August 19, 2024

The ANA Center for Ethical Marketing is dedicated to advancing ethics and accountability for our members and the industry while safeguarding advertising and marketing freedoms. Our comprehensive self-regulatory enforcement program offers education, tools and compliance services for ethical marketers and consumers. Key offerings include DMAchoice, ANA DPF Dispute Resolution and the Digital Advertising Alliance (DAA).

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Editor Highlights: ANA's Ethics Code, Data Compilance, and CTV

Pulse August 15, 2024

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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ANA New Marketing Ethics Code Essential to Consumer Trust

Ethics Issue Alerts August 8, 2024

To promote a common set of rigorous standards and solutions for ethical marketing, the Association of National Advertisers (ANA) developed a new comprehensive marketing ethics framework, the ANA’s “Ethics Code of Marketing Best Practices.”

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How the Industry Is Reacting to Google’s Latest Cookie Bombshell

Pulse July 26, 2024

After years of deliberation, numerous extended deadlines, and a handful of shelved solutions, Google has announced that it won’t be killing the cookie after all. The U-turn comes a number of months after the deadline was once again extended, this time in response to concerns from the U.K. Competition and Markets Authority (CMA).

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Marketing News Quiz for July 20, 2024

Marketing News Quiz July 20, 2024

In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.

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Pathways to Transparent Media: The Old Blame Game No Longer Applies

Leading Edge July 19, 2024

The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.

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AI Regulation and Advertising Privacy in the Digital Age

Conference Session Videos July 19, 2024

As AI reshapes the landscape of digital advertising, understanding the legal intricacies of regulation and advertising privacy laws is paramount. In this video, learn about current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights.

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ANA Ethics Code of Marketing Best Practices

Research Reports July 18, 2024

The ANA Ethics Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.

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What Does It Mean to Be AI-Ready?

Event Recaps July 16, 2024

Drew Messinger-Michales from BASE1 discussed the steps that form the foundation of successful, impactful, future-facing AI pilot programs.

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The Art of the Possible: AI for Email Creative

Event Recaps July 16, 2024

The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.

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Marketing News Quiz for July 13, 2024

Marketing News Quiz July 13, 2024

In this week's marketing news quiz: A leisurely experience from Taco Bell, how changing technology will affect the U.S. presidential election, the app of a quick-service restaurant assisting Houstonians, and more.

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Lack of Data Rights Should Scare Consumers and Brands Alike

Podcast Clips July 12, 2024

Author and data privacy expert Arun Kumar explains why marketers and regulators must prioritize consumer rights when it comes to personal data and shares an example of what these rights might look like.

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Ethical Marketing

ASK Answers July 10, 2024

How can brands ensure they are accountable to consumers?

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Cosmetics and Personal Care: False Advertising Litigation Trends

Webinar Rewinds July 9, 2024

Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.

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Can Your Job Survive an Ad Tax?

B2C July 3, 2024

With many tax reforms set to expire after 2025, policymakers will feel the pressure to keep individual tax rates down while finding new sources of government revenue, but taxes on advertising could have a devastating impact for marketers.

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Esquire Bank: Champions of Social Justice

B2 Awards July 3, 2024

Esquire Bank’s hyper-personalized and highly personal B2B marketing approach has become a top case study for leveraging Salesforce Marketing Cloud to execute omni-channel, account-based marketing campaigns – putting the brand on the mainstage at the prestigious Dreamforce Conference twice, as well as numerous Salesforce World Tour and webinar events.

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