Search Results for All Content (access may be restricted)
Search returned: 959 document(s).
-
How Will Trump 2.0 Affect Marketing and Advertising?
Trends and Technology January 17, 2025Donald Trump's first term in the White House put businesses' ability to deduct advertising expenses on the chopping block. Experts say his next term could have equally significant — and surprising — implications for the industry.
view -
Privacy Trends & Regulations
ASK Answers January 17, 2025How can my brand best respect consumer privacy and adhere to current regulations?
view -
Artificial Intelligence and Algorithmic Pricing: The Rise of the Machines Raises Real Antitrust Risk
Webinar Rewinds January 14, 2025In this webinar, learn about the potential risks that companies embracing AI and algorithmic pricing technologies face today, and look ahead to potential future risks as the U.S. and antitrust enforcement agencies continue to monitor the potential effects of the rapidly evolving AI landscape on competition.
view -
Marketing News Quiz for January 11, 2025
Marketing News Quiz January 11, 2025In this week's marketing news quiz: Meta makes a significant change to its platform, NFL players compete against their significant others, Comcast launches a new ad platform, and more.
view -
TikTok Argues Its Case to the Supreme Court
Marketing News January 10, 2025In an emergency hearing before the Supreme Court, TikTok argued against the constitutionality of a law that would force its China-based parent company ByteDance to divest from the social app or see it banned in the U.S.
view -
A Comprehensive Guide to Ethical Data Use in Marketing
POVs January 10, 2025In this POV from the ANA’s Center for Ethical Marketing, Senny Boone, SVP of compliance, provides a channel-by-channel breakdown of what responsible data use in marketing looks like.
view -
The Flight to Quality Could Turn the Open Web into a Walled Garden
Leading Edge January 7, 2025In the past year, reports exposed the problem with MFA websites and advertisers began their “flight to quality,” rooting out questionable websites from their plans. Clearly, ensuring that advertisers only pay for inventory on real websites is a good thing. Not only should advertisers’ outcomes improve, focusing media spend on quality content ensures that publishers with integrity earn revenue, supporting their businesses and giving audiences better experiences and better information.
view -
Marketing News Quiz for January 4, 2025
Marketing News Quiz January 4, 2025In this week's marketing news quiz: The next generational cohort is here; Dunkin' strikes a chord with a pop star; a new warning from the U.S. Surgeon General, and more.
view -
U.S. Surgeon General Calls for Cancer Warnings on Alcohol Products
Marketing News January 3, 2025While the link between consuming alcohol and heightened risk for cancer has been growing for decades, less than half of Americans recognize it as a risk factor for cancer, according to a new advisory by the U.S. Surgeon General. To spread the message, the Surgeon General is recommending that alcohol products like beer and wine carry warnings of their links to cancer.
view -
Blog Policy Template
Tools January 1, 2025A policy to absolve your organization from litigation resulting from illegal or inappropriate content.
view -
Non-Compete Agreement Template
Tools January 1, 2025A template for a Non-Compete Agreement between parties who conduct business together.
view -
Non-Disclosure Agreement Template
Tools January 1, 2025Use this tool to protect yourself & your company when dealing with third-parties.
view -
Privacy Policy Template
Tools January 1, 2025A template to assist you with crafting a corporate privacy policy.
view -
Website Governance Template
Tools January 1, 2025Use this template to create a website governance document that will help you govern your corporate website.
view -
Influencer FTC Disclosure Due Diligence Checklist
Tools January 1, 2025Use this checklist protect your brand by ensuring that the influencers you leverage adhere to FTC guidelines.
view -
Governing Your Corporate Website
Tools January 1, 2025This guide provides practical advice for building a comprehensive business strategy plan.
view -
Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies
Pulse December 27, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
view -
Digital Advertising Has a Carbon Problem, but There's a Solution
Trends and Technology December 27, 2024The advertising industry, which is a major contributor to rising greenhouse gas emissions through digital advertising, has a growing role in reducing carbon levels and fostering sustainability.
view -
Federal Trade Commission Bans 'Junk Fees'
Marketing News December 20, 2024First discussed in 2022, the FTC announced on Tuesday that it would prohibit unfair and deceptive pricing practices found on ticket-selling websites and the short-term hospitality business. The effort could save consumers up to 53 million hours per year otherwise spent hunting for the total price of tickets and lodging after junk fees.
view -
The Supreme Court Agrees to Hear Challenge to the TikTok Sale-or-Ban Law
Marketing News December 19, 2024The U.S. Supreme Court has agreed to hear arguments regarding the constitutionality of the law that will ban TikTok in the U.S. if ByteDance does not sell its stake in the social media platform.
view