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Search returned: 911 document(s).
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How to Keep Phone Contact Compliant with Consent
Money Slides November 12, 2024Law firm Troutman Amin breaks down how to maintain compliance with the rules that govern marketers’ contact with consumers on their landlines and cellphones and how to respond when consent for such contact is revoked.
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Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data
Pulse November 8, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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A New Era in Identity: Why the Future Lies in a Unified Graph, Not a Single ID
Leading Edge November 7, 2024The rise of a multi-ID landscape, where various signals identify consumers, has introduced a new level of complexity for digital marketers. This might seem unprecedented for many, as a decentralized web of disparate identifiers replaces the simplicity of relying on cookies. Indeed, this shift brings challenges in maintaining a consistent view of the consumer across various platforms and devices.
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Trick or Treat: Consumers with Respect and Ethical Marketing
Ethics Issue Alerts October 31, 2024As Halloween approaches, don’t let scary marketing practices haunt your sweet ethical marketing campaigns. Treat consumers with respect and instill brand trust all year. The Center for Ethical Marketing warns against these five ghastly marketing practices and offers tips for handing out ethical marketing treats:
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps October 30, 2024A panel of key collaborators from TikTok, Kantar Media, and Unilever came together to share updates on progress with developing a critical cross-media measurement solution and how they envision this solution benefitting their organizations and the industry at large.
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Ethics Code FUNdamentals: Best Practices for Respecting Consumers — DEI, Privacy, and Security
Webinar Rewinds October 23, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked you through two sections of the “ANA Ethics Code of Marketing Best Practices” — Diversity and Inclusion Marketing Principles and Data Privacy, Security, and Stewardship.
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Consumers May Be More Willing to Trade Data for Free Content
Leading Edge October 21, 2024The last few years have seen rising industry concerns that greater consumer control over data sharing will result in reduced access for advertising purposes. But is that actually happening?
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ANA/Google Webinar: Perspectives on a New Era of Online Privacy
Event Recaps October 17, 2024Industry leaders recently shared updates from the Privacy Sandbox team and insights from major players in the advertising technology space during a webinar on the future of digital privacy and advertising.
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The Evolution Toward Permissioned Data
Leading Edge October 16, 2024The advertising industry has been captivated by the notion of "signal deprecation" for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data.
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Ultimate Playbook for Data Clean Rooms
Research Reports October 16, 2024Data clean rooms provide companies a secure and controlled environment to bring data together in a collaboration exercise for an analysis of a consolidated data set. Data clean rooms have a long way to go until they reach mass adoption by client-side marketing companies. This playbook is intended to close this gap.
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The Frequency with Which Different Age Groups Check Their Mail, Charted
Money Slides October 15, 2024The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.
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Data Ethics and Privacy Across the States
Event Recaps October 10, 2024Senny Boone, SVP at the ANA, discussed data ethics and privacy during an October 2024 Data and Direct Marketing conference.
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Legal Risks and Rewards of Gift Card and Loyalty Programs
Webinar Rewinds October 8, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
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U.S. Congressman Discusses How the Government Thinks About AI Regulation
Podcast Clips October 7, 2024Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, shared how he thinks about AI regulation, particularly in terms of protecting people from harmful uses of the technology while also not stifling its innovative capabilities.
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When It Comes to AI Fears, People Are Scared About the Wrong Things
Podcast Clips October 7, 2024U.S. House Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, says there are plenty of things to be concerned about when it comes to AI — but most people’s fears are completely misplaced.
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The Future of Digital Advertising: Flourishing with First Party Solutions
Leading Edge October 2, 2024What’s next when it comes to the use of third-party data? While there is still much uncertainty for the future of third-party cookies, long the backbone of online tracking and targeting, this update is forcing a radical rethinking of data strategies.
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The Future of AI in America, with Congressman Jay Obernolte
Marketing Futures Podcast October 1, 2024Marketing Futures Podcast host Mike Berberich sat down with Representative Jay Obernolte, the chairman of the House Task Force on Artificial Intelligence, to discuss the technology’s future in America.
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The Growing Divide Between Brands and the Internet
Leading Edge September 30, 2024Because it is very unlikely that the internet is going to become a more hospitable place, brands need to take proactive measures to diversify their media investments to create compelling customer experiences while prioritizing brand safety and compliance.
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This Is What Marketers Can Do to Comply with the U.S.’s Patchwork of Data Privacy Laws
Podcast Clips September 30, 2024Chris Oswald, EVP and head of law, ethics, and government relations at the ANA, gave his take on what brands and marketers can do to ensure they comply with the now dozens of data privacy laws that exist across the U.S.
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Ad Taxes Would Be a Disaster: Here’s What You Can Do to Stop Them
Podcast Clips September 30, 2024The ANA’s Chris Oswald provides an update on where Congress stands with eliminating the advertising tax deduction and shares what marketing professionals and brands can do right now to ensure it doesn’t happen.
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