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New Year’s Is Upon Us – Make Ethical Marketing Your Key Resolution
Ethics Issue Alerts December 17, 2024As we look ahead to the New Year 2025, we all are making resolutions to do and be better – aspiring and planning is a wonderful way to refresh and invigorate your outlook. This is also a perfect time to add the ANA ethics tools to your resolutions. And it’s easy! Here are the ways you can champion ethics in 2025 for your own ethical approach and to advance our industry.
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TikTok Asks Supreme Court to Pause Law that Would Ban It On January 19
Marketing News December 17, 2024After a federal appeals court denied a request to pause the sale-or-ban law on TikTok, the social media platform has asked the Supreme Court to step in.
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Marketing News Quiz for December 14, 2024
Marketing News Quiz December 14, 2024In this week's marketing news quiz: A California bill looks to protect minors online, TikTok faces down the clock leading to its sale or ban in the U.S., Totino's Pizza Rolls announces a new first for the brand, and more.
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“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic
Leading Edge December 12, 2024Healthcare advertising is undergoing a transformation. While search has been the cornerstone of digital healthcare marketing, recent developments have introduced uncertainty. Google's AI Overviews have reshaped the search experience, impacting SEO and SEM strategies. The company also faces a DOJ inquiry that could restructure its advertising operations.
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Editor Highlights: Gen AI, ABX, and SQL Conversions
Pulse December 12, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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California Introduces Legislation Requiring Social Media Warning Labels
Marketing News December 12, 2024A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.
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Bots and Fake Traffic Can Wreak Havoc on Holiday E-Commerce: Here’s What to Do
Leading Edge December 11, 2024With the holiday shopping season in full swing and consumers more plugged into online shopping than ever, businesses face unprecedented increases in fake traffic.
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What Is the Action Plan for Ethical Data Use?
Podcast Clips December 11, 2024With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.
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Navigating Negative Option Compliance Under the FTC’s New “Click to Cancel” Rule and CA’s Amended Automatic Renewal Law
Webinar Rewinds December 10, 2024This webinar provided an overview of the FTC’s new “click-to-cancel” rule and amendments to California's auto-renewal law, their practical implications for subscription marketers, and key takeaways for compliance.
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Australia Bans Social Media for People Under 16
Marketing News December 5, 2024Australia's Social Media Minimum Age bill is designed to protect would-be users under the age of 16 from the negative impacts of social media. Social platforms targeted by the legislation could face large fines if they fail to comply.
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How Marketers Get a Better Handle on First- and Zero-Party Data
Champions of Growth Podcast November 27, 2024Jamie Barnard, CEO of Compliant, joins host Matthew Schwartz to discuss the consumer privacy landscape following Google’s decision last summer that it is no longer deprecating third-party cookies and will keep them operational within its chrome browsers next year and beyond.
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Dynamic IPs and the Battle Against Ad Fraud
Leading Edge November 27, 2024Despite relentless efforts to combat ad fraud, bad actors continue to exploit vulnerabilities, resulting in billions of dollars in losses each year and eroding trust in the ad tech industry. Amid the many strategies for preventing ad fraud, one crucial aspect is often overlooked: the role of IP addresses.
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Getting the First-Party Data Engine Running: What Are Marketers Missing?
Leading Edge November 26, 2024First-party data is supposed to be revolutionizing marketing. Driven by high expectations of its role in an increasingly cookie-less world and reports showcasing promising scope for better efficiency, 82 percent of marketers have already started prioritizing first-party data to fuel greater customer value.
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Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement
Pulse November 22, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Ethics Code FUNdamentals: Best Practices for Marketing Regulated Products, AI, and More
Webinar Rewinds November 20, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked through two sections of the “ANA Ethics Code of Marketing Best Practices” —Regulated Products and Services and Digital Innovation.
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California Enacts 18 New AI Laws — What Advertisers Need to Know
Webinar Rewinds November 19, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
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The Use of AI and Legal Ethics
Conference Highlights November 13, 2024Law practices need to follow ethical guidelines when adopting and using AI tools.
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Hyper-Personalized Advertising: One Size Does Not Fit All
Conference Highlights November 13, 2024For marketers, hyper-personalization necessitates managing a tug-of-war with data privacy.
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Overview of the 2024 ANA Masters of Advertising Law Conference
Conference Highlights November 13, 2024In this video, get a two-minute overview of the 2024 ANA Masters of Advertising Law Conference.
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“Hooray for Madison Avenue!” How a Brand Can Become a Player in Hollywood
Event Recaps November 12, 2024Recent legal developments and industry expertise provide a framework for brands transitioning from traditional advertising to entertainment content creation, with emphasis on rights management and creative control.
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