How Advertisers Can Win with Direct-to-Glass Experiences
Advertisers are looking for creative ways to engage with audiences on the big screen and CTV delivers a lot of new opportunities that linear TV doesn’t offer. CTV’s promise combines big-screen attention with digital targeting and engagement. One exciting opportunity in particular is Direct-to-Glass advertising, offered by TV manufacturers like LG, Samsung and Vizio. Direct-to-Glass advertising delivers unique formats and new placements that are integrated into the TV home screen and navigation pages, delivering a completely new and different experience for viewers.
You're Almost There
Free content, premier events, training, industry leadership, and more — all the insights and resources you and your brand need to drive growth.
Sign in to see everything the ANA has to offer.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- All Logged-In Visitors
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.