How to Strengthen Your Partner Marketing | Leading Edge | Industry Insights | All MKC Content | ANA

How to Strengthen Your Partner Marketing

Amid the broader macroeconomic upheaval impacting the marketplace, the advertising landscape is undergoing its own period of turmoil. Amid the loss of the third-party cookie and other once-relied-upon audience identifiers, not to mention ever-evolving privacy regulations, the industry is returning its focus to long-established beacons of marketing strength, including partner and affiliate marketing.