Mike Nelson, VP of Marketing at Martin Guitars, Talks Legacy & Reinvention
Martin’s legacy is an incredible asset, but it is also daunting. One of the most challenging aspects of the job is to make sure we stay true to the heritage, while moving the brand forward to maintain relevance. Plus, there are millions of devoted fans - some of whom have had a Martin guitar passed down through their family for generations - who are also are also stewards of the brand, helping to keep us honest.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.