When It Comes to Account-Based Experiences, Branding Is Essential | Leading Edge | Industry Insights | All MKC Content | ANA

When It Comes to Account-Based Experiences, Branding Is Essential

According to Bombora Company Surge, during the last 90 days, interest in ABX (Account-Based Experiences) increased 53 percent while interest in ABM (Account-Based Marketing) decreased by 55 percent.