The Importance of Perspective in TV Advertising | Leading Edge | Industry Insights | All MKC Content | ANA

The Importance of Perspective in TV Advertising

A new report shows what brand marketers can learn by looking at the industry from multiple points of view

It’s not easy to be a brand marketer in 2022. The speed of evolution and change in the media industry has created an environment where marketers are constantly forced to learn new processes, understand new technologies, and try new approaches.