Consumers Seek Greater Control Over How Marketing Offers are Communicated | Ethics Issue Alerts | Industry Insights | All MKC Content | ANA
Ethics Alert Series

Consumers Seek Greater Control Over How Marketing Offers are Communicated

As we move toward a new normal, there are shifts in behaviors and trends in how and where we work and live and do business. Part of the consumers’ focus on data and privacy issues includes seeking greater control on how marketing offers are being communicated in promotional mail and online display ads.