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How Brands Navigate a Route for Direct Mail Marketing
B2B December 4, 2024Despite the dizzying and proliferating number of digital channels available, marketers continue to rely on an old standby to better serve existing customers, land new ones, and generate revenue: direct mail. And while the bulk of marketers are boosting their direct mail investments this year, per a recent study, they need to tread carefully due to a spate of postal rate hikes imposed by the United States Postal Service.
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Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World
Event Recaps November 20, 2024Despite rising costs and digital alternatives, direct mail remains a vital $37.3 billion marketing channel, with brands investing in innovative approaches to measurement, personalization, and omnichannel integration to drive performance.
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How to Keep Phone Contact Compliant with Consent
Money Slides November 12, 2024Law firm Troutman Amin breaks down how to maintain compliance with the rules that govern marketers’ contact with consumers on their landlines and cellphones and how to respond when consent for such contact is revoked.
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The Frequency with Which Different Age Groups Check Their Mail, Charted
Money Slides October 15, 2024The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.
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Innovative Direct Mail Marketing: USPS Strategies for Success and Future Outlook
Event Recaps October 10, 2024During a session at an October 2024 ANA Data and Direct Marketing conference, Steve Monteith, chief customer and marketing officer at USPS, discussed the current trends in direct mail marketing that have influenced the media landscape.
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Nestle’s La Vie Revolutionized the Packaged Water Category with a Social E-Commerce Campaign
Smarties Awards September 30, 2024Nestle’s La Vie created a personalized social e-commerce campaign, leveraging Facebook’s business platform, to create a customized end-to-end consumer journey that ended in a personalized offer.
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Cross-Pollinating Marketing Success
Partner Content September 10, 2024How can small companies think bigger? And what small business norms can be applied to enterprise-size strategies? The insights gleaned can help both sides adjust their channel approach going forward. The mix they're looking for will help a business of any size stand out more, connect with audiences on a personal level, and nurture deeper engagement.
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Fundraising During the Election Season
Social Impact August 26, 2024As election season heats up, nonprofits will have to compete with a deluge of political advertising that leads to increased media spending and donor fatigue. While it may be tempting for nonprofits to stop fundraising altogether during such a chaotic period, it's important that they keep their momentum and use targeted messaging to spotlight how their mission makes a real difference in people's lives.
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The Secret to Actionable, Attention-Grabbing Campaigns
Partner Content August 15, 2024To create eye-catching, memorable campaigns that customers will actually interact with, the savviest marketers are thinking outside the box — moving away from the digital-first playbook in favor of an omnichannel strategy that incorporates both digital and offline efforts.
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This Financial Services Company Appealed to Customers Through a Parallel with Football
B2 Awards July 17, 2024Sammons Institutional Group promoted itself as an authority on preparing for unforeseen financial disruptions through an analogy with football’s star quarterback Brock Purdy.
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Effective Customer Retention: Ask, Learn, Engage
Event Recaps July 16, 2024During a July 2024 meeting of the ANA’s Relationship Marketing Committee, Bank of Montreal described how it capitalized on interactive emails and a willingness to explore the sources of customer dissatisfaction to improve retention among its credit card users.
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How ZS Created Leads with AI Generated Display Ads on a Budget
B2 Awards July 14, 2024With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.
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Chevron’s Mailer Boosted B2B Leads by Touting the Importance of Oil
B2 Awards July 13, 2024Chevron touted the importance of high-quality oil to businesses operating equipment with diesel engines.
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How Citibank Is Improving Direct Mail Effectiveness
Webinar Rewinds June 26, 2024Direct mail remains a critical channel for the credit card industry to drive results in acquisition, cross-sell, and upsell efforts. In this webinar, Citibank and Intelisent shared how to embrace USPS innovations and big data part as of an overall direct mail effectiveness strategy.
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This Food Company Grew Relationships with Meat-Buyers Through Direct Mail
B2 Awards June 14, 2024Seaboard Foods undertook to entice B2B buyers with a unique direct-mail effort.
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Making Online and Offline Channel Integration Easier
Partner Content June 13, 2024Direct mail boasts an ecosystem that has been humming for decades, and new technology has added valuable options for integrating direct mail seamlessly with other marketing channels.
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How to Create Innovative Direct Mail Campaigns
Partner Content May 30, 2024Tapping into imaginative, innovative direct marketing tactics can help businesses create integrated and interactive omnichannel campaigns that don't break the bank.
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Using Data to Improve Direct Mail ROI
Knowledge Partners April 29, 2024Deep Sync, a specialist in audience-targeting data solutions, offers recommendations on how to leverage data to enhance your direct mail marketing’s return on investment.
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.
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Don't Count Out Direct Mail Just Yet
Social Impact March 25, 2024For many years, observers have predicted the demise of direct mail for reaching and cultivating nonprofit donors. But, according to many nonprofits and other fundraising experts, direct mail has survived — and even maintained its central role in fundraising campaigns.
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