Search Marketing Knowledge Center

SEO and AI: Best Practices

Leading Edge January 16, 2025

Search Engine Optimization (SEO) has long been regarded as one of the most effective digital marketing channels for delivering a high return on investment (ROI). In fact, Forrester predicts that “AI-integrated search will triple SEO budgets…as consumers increasingly trust organic, gen AI-powered summaries.”

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New Service Will Expand Amazon's Presence in Retail Media

Marketing News January 15, 2025

Amazon recently announced the launch of Amazon Retail Ad Service, a platform through which organizations can build their own retail media networks.

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Google Ads, SEM, and AI: Best Practices

Leading Edge January 9, 2025

The U.S. search engine advertising (SEM) market, dominated by Google Ads, continues to grow and is expected to reach over $136 billion US dollars by 2026, according to Statista. Although digital marketing involves a seemingly limitless and evolving landscape such as X competitors Thread and BlueSky, social commerce, marketing technology and data privacy, digital marketers will continue to invest in channels with proven return on investment, like SEM and SEO. In fact, according to Forrester’s 2025 Budget Planning Guide, “B2C marketing executives are more optimistic than ever about their marketing budgets: 92 percent plan to increase their overall marketing investment in the next 12 months.”

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10 Opportunities for Marketers Using Generative AI in Search Marketing

Pulse January 6, 2025

As we enter the new year, marketers continue to face a progressive transformation, with generative AI emerging as the most powerful tool in our arsenal. As traditional search marketing strategies evolve, savvy marketers are discovering unprecedented opportunities to leverage AI across multiple dimensions of their search marketing efforts.

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Quantifying U.S. Marketing Expenditures Across the Top Five Channels

Money Slides January 6, 2025

Winterberry Group tabulates U.S. marketing expenditures on search, social media, linear TV, online display, and direct marketing. The data further drills down to divide that spending between expenditures made on brand and performance marketing.

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The Percentage of Total Programmatic Ad Spending by Device Type

Money Slides January 6, 2025

The ANA breaks down the percentage of programmatic ad spending devoted to a variety of device types, including desktop, mobile and tablet, OOH, and CTV.

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