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Generative AI for Search Marketing
Research Reports December 3, 2024This report explores the current state of Generative AI in search marketing and its impact on SEO and SEM strategies and provides actionable insights for marketers to leverage this emerging technology while navigating its potential pitfalls.
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Marketing News Quiz for November 23, 2024
Marketing News Quiz November 23, 2024In this week's marketing news quiz: Burnout in the workplace, a social media app's promotion of Wicked, an NFL Christmas Day halftime performance, and more.
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Best Practices for Durable Performance with Amazon DSP Ad Relevance
Knowledge Partners November 12, 2024Amazon Ads shares best practices for leveraging its Ad Relevance platform.
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Advertising's Role in Global Warming
Trends and Technology October 26, 2024Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
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What is Social SEO? 10 Ways to Optimize for Social Search
Knowledge Partners October 8, 2024This article explores the concept of social SEO, explaining its importance in modern digital marketing and providing ten practical strategies for optimizing social media profiles and content to improve brand visibility and engagement on platforms increasingly used as search engines.
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How Castrol, Walmart, and Larry Fitzgerald Teamed Up to Win Over New Customers Brand: BP
Smarties Awards September 30, 2024In a partnership with Walmart and former NFL star Larry Fitzgerald, Castrol created a digital shopping experience catered specifically to the interests of DIY enthusiasts, even cross promoting other brands within its hub to achieve authentic engagement.
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E*TRADE Positions Itself as the Ideal Partner Via a Wedding Invite
Smarties Awards September 30, 2024E*TRADE from Morgan Stanley created a wedding-themed Super Bowl ad campaign to position itself as the partner consumers want by their side during big financial moments.
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Programmatic Advertising 101: Everything You Need to Know to Build a Successful Campaign Strategy
Knowledge Partners September 30, 2024Brand activation agency Inspira offers a thorough and helpful primer on programmatic marketing.
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Quantifying the Reach of Each Marketing Channel
Money Slides September 5, 2024TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Quantifying the Time Consumers Spend with Each Marketing Channel
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Ranking Marketers' Most Frequently Used Retail Media Networks
Money Slides September 5, 2024The ANA shares the results of a survey that identifies the ten retail media networks that marketers use most — a list that includes the likes of industry behemoths such as Walmart Connect, Amazon Advertising, and Target Roundel, but also smaller players such as Instacart, Sam’s, Costco, and Dollar General.
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The Next Generation of Retail Media Networks Is Emerging
Trends and Technology August 28, 2024The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?
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How Different Browsers Handle Cookies
Money Slides August 20, 2024Marketing platform Adroll breaks down each internet browser’s approach to handling first- and third-party cookies. Chrome, Safari, Edge, Firefox, and Opera are all covered.
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Programmatic Ad Revenue, 2019-2023
Money Slides July 31, 2024At the ANA’s 2024 Digital and Social Media Conference, ANA CEO Bob Liodice shared data charting the growth in programmatic ad revenue from 2019 to 2023.
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Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans
Webinar Rewinds July 25, 2024The impending demise of third-party cookies has been a hot topic for marketers. However, there is more to this story than meets the eye. In this webinar, explore three key considerations for marketers as they grapple with the evolution of addressable advertising.
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Precision Media and Data Collection Strategies for a Post-Cookie World
Conference Highlights July 19, 2024Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.
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Overview of the 2024 ANA Digital & Social Media Conference
Conference Highlights July 19, 2024In this video, get a two-minute overview of the 2024 ANA Digital & Social Media Conference.
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Data-Driven Marketing Evolution in a Post-Cookie World
Conference Session Videos July 19, 2024In this session, Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.
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Data-Driven Marketing Evolution in a Post-Cookie World
Event Recaps July 19, 2024Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.
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The Five Most Important Guidelines for Using Principal Media
POVs July 8, 2024Pulling from the ANA’s report, The Acceleration of Principal Media, this POV covers the five most important guidelines your brand needs to implement before agreeing to a principal media buy with your agency partners.
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