Extreme Reach: Take a Ride on the Creative (Workflow) Side | Leading Edge | Industry Insights | All MKC Content | ANA

Take a Ride on the Creative (Workflow) Side

It looks seamless, but it’s a winding road from the edit suite to the screen

Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.