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Search returned: 140 document(s).
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Content Quality Checklist
Tools January 1, 2025A checklist template to ensure that you are consistently publishing high quality content.
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Post-Production Workflow Model
Tools January 1, 2025Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
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Recording Live Video Checklist
Tools January 1, 2025Use this checklist to ensure you complete all of the tasks required to produce a live video.
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Pre-Production Planning Checklist
Tools January 1, 2025Use this checklist to ensure you complete all of the steps associated with pre-production for videos.
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Video Production Project Schedule
Tools January 1, 2025Use this schedule to track all of the task associated with a video production initiative.
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Video Production Stages Map
Tools January 1, 2025Use this process diagram to understand the stages of the video production process and the details that go into each stage.
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Video Script Template
Tools January 1, 2025Use this template to outline a storytelling framework for your video before full production.
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Recording Video Presentations Checklist
Tools January 1, 2025Use this checklist to ensure you complete all of the tasks required to produce a video presentation.
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
Leading Edge December 19, 2024To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.
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Adobe and Demandlab: The Keys to Managing Campaign Operations at the Enterprise Scale
Event Recaps December 10, 2024A deep dive into why marketing campaign execution takes longer than expected and how enterprise organizations can optimize their operations through process mapping, resource allocation, and quality assurance strategies.
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The Continuing Education of In-House Agencies
Trends and Technology October 29, 2024As in-house agencies proliferate, training has become an increasingly important part of the remit. Marketing managers need to show their in-house staffers how to avoid groupthink, maintain an outsider's perspective, and build relationships with other departments throughout their organization.
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Leveraging AI in Marketing Procurement
Partner Content October 15, 2024Artificial intelligence has great potential to reshape the role of marketing procurement. Here's how procurement professionals can prepare to harness that change to their benefit.
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Hard Drive Reuse: Best Practices for Production and Post
Event Recaps September 26, 2024During a September 2024 ANA Joint In-House Agency and Production Management Committee meeting, Jaclyn Paris, head of development at Cosmo Street, shared the best practices for sustainable hard drive use during production and post.
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Preparing Marketing Procurement for AI
Partner Content August 8, 2024In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools. But the first step to leveraging AI in marketing procurement is understanding what AI can help accomplish and expedite — and what it cannot.
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AI Draws New Opportunities for Advertising Design
Trends and Technology July 10, 2024Generative artificial intelligence (AI) is rapidly changing how marketers conceptualize, craft, and distribute advertising creative. But as they integrate AI with their ad design, marketers need to be aware of several potential stumbling blocks.
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Introducing the ANA Influencer Pay Equity Guide
Event Recaps June 6, 2024The Influencer Pay Equity Guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.
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Building an In-House Video Production Capability: Lessons from Northwestern Mutual
Event Recaps June 6, 2024Molly Kaye, senior director of the Creative Studio at Northwestern Mutual, shared the company's 12-year evolution from a basic creative services team to a multi-location, technologically advanced video production unit.
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Unlock Experience Innovation with These Steps
Leading Edge May 28, 2024In my latest book, "Seeing the How: Transforming What People Do," Not Buy to Gain Market Advantage, I emphasize the importance of looking through different lenses to identify marketplace opportunities. One of these lenses is titled "Go the Rental Route," and a simple way to activate that lens and see the marketplace with fresh eyes is to go down to your basement (or storage locker if you don't have one) and take a look around.
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How Brands Can Drive Global Content and Personalization at Scale
Event Recaps May 22, 2024Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.
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How Brands Can Drive Global Content and Personalization at Scale
Conference Session Videos May 22, 2024In this video, Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.
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