Search Marketing Knowledge Center

The Continuing Education of In-House Agencies

Trends and Technology October 29, 2024

As in-house agencies proliferate, training has become an increasingly important part of the remit. Marketing managers need to show their in-house staffers how to avoid groupthink, maintain an outsider's perspective, and build relationships with other departments throughout their organization.

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Leveraging AI in Marketing Procurement

Partner Content October 15, 2024

Artificial intelligence has great potential to reshape the role of marketing procurement. Here's how procurement professionals can prepare to harness that change to their benefit.

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Hard Drive Reuse: Best Practices for Production and Post

Event Recaps September 26, 2024

During a September 2024 ANA Joint In-House Agency and Production Management Committee meeting, Jaclyn Paris, head of development at Cosmo Street, shared the best practices for sustainable hard drive use during production and post.

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Preparing Marketing Procurement for AI

Partner Content August 8, 2024

In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools. But the first step to leveraging AI in marketing procurement is understanding what AI can help accomplish and expedite — and what it cannot.

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AI Draws New Opportunities for Advertising Design

Trends and Technology July 10, 2024

Generative artificial intelligence (AI) is rapidly changing how marketers conceptualize, craft, and distribute advertising creative. But as they integrate AI with their ad design, marketers need to be aware of several potential stumbling blocks.

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Introducing the ANA Influencer Pay Equity Guide

Event Recaps June 6, 2024

The Influencer Pay Equity Guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.

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Building an In-House Video Production Capability: Lessons from Northwestern Mutual

Event Recaps June 6, 2024

Molly Kaye, senior director of the Creative Studio at Northwestern Mutual, shared the company's 12-year evolution from a basic creative services team to a multi-location, technologically advanced video production unit.

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Resource List of Certified Diverse Suppliers for Marketing/Advertising

Leading Edge June 5, 2024

To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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Unlock Experience Innovation with These Steps

Leading Edge May 28, 2024

In my latest book, "Seeing the How: Transforming What People Do," Not Buy to Gain Market Advantage, I emphasize the importance of looking through different lenses to identify marketplace opportunities. One of these lenses is titled "Go the Rental Route," and a simple way to activate that lens and see the marketplace with fresh eyes is to go down to your basement (or storage locker if you don't have one) and take a look around.

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How Brands Can Drive Global Content and Personalization at Scale

Event Recaps May 22, 2024

Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.

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How Brands Can Drive Global Content and Personalization at Scale

Conference Session Videos May 22, 2024

In this video, Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.

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The New Creative Paradigm: How AI is Transforming Video and Content Production

Webinar Rewinds April 17, 2024

This webinar features Winterberry Group’s Senior Managing Partner Bruce Biegel and APR’s Head of Production Russell Sharpe discussing how creative and content production is evolving under the transformative influence of machine learning and generative AI technologies.

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How Marketing Operations Can Optimize Internal Processes

Event Recaps March 5, 2024

Thomas Barntsen of Securian Financial explained how marketing operations teams can combine people, processes, and technology at an organization to get optimized results.

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10 Tips for Managing High-End Production

Event Recaps February 27, 2024

At a February meeting of the ANA’s Production Management Committee, listeners received an array of recommendations for high-end production from Rick Johnson, North American regional lead at MurphyCobb & Associates.

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Four Tips for Achieving Authentic Representation in Commercial Production

Event Recaps February 27, 2024

FREE THE Work is a nonprofit organization that advocates for underrepresented people behind the camera. At a February 2024 meeting of the ANA’s Production Management Committee, its executive director, Pamala Buzick Kim, offered advice for pursuing inclusivity in commercial production.

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