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Search returned: 132 document(s).
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
Industry Insights June 5, 2024To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.
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Unlock Experience Innovation with These Steps
Industry Insights May 28, 2024In my latest book, "Seeing the How: Transforming What People Do," Not Buy to Gain Market Advantage, I emphasize the importance of looking through different lenses to identify marketplace opportunities. One of these lenses is titled "Go the Rental Route," and a simple way to activate that lens and see the marketplace with fresh eyes is to go down to your basement (or storage locker if you don't have one) and take a look around.
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How Brands Can Drive Global Content and Personalization at Scale
Event Recaps May 22, 2024Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.
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The New Creative Paradigm: How AI is Transforming Video and Content Production
Webinar Rewinds April 17, 2024This webinar features Winterberry Group’s Senior Managing Partner Bruce Biegel and APR’s Head of Production Russell Sharpe discussing how creative and content production is evolving under the transformative influence of machine learning and generative AI technologies.
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How Marketing Operations Can Optimize Internal Processes
Event Recaps March 5, 2024Thomas Barntsen of Securian Financial explained how marketing operations teams can combine people, processes, and technology at an organization to get optimized results.
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10 Tips for Managing High-End Production
Event Recaps February 27, 2024At a February meeting of the ANA’s Production Management Committee, listeners received an array of recommendations for high-end production from Rick Johnson, North American regional lead at MurphyCobb & Associates.
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Four Tips for Achieving Authentic Representation in Commercial Production
Event Recaps February 27, 2024FREE THE Work is a nonprofit organization that advocates for underrepresented people behind the camera. At a February 2024 meeting of the ANA’s Production Management Committee, its executive director, Pamala Buzick Kim, offered advice for pursuing inclusivity in commercial production.
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The Rise of AI in Agencies
B2C January 24, 2024Will generative AI spur a creative renaissance among ad agencies? Time will tell, but initial use shows value for clients.
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Content Quality Checklist
Tools January 21, 2024A checklist template to ensure that you are consistently publishing high quality content.
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Pre-Production Planning Checklist
Tools January 18, 2024Use this checklist to ensure you complete all of the steps associated with pre-production for videos.
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Post-Production Workflow Model
Tools January 8, 2024Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
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Recording Live Video Checklist
Tools January 8, 2024Use this checklist to ensure you complete all of the tasks required to produce a live video.
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Video Production Project Schedule
Tools January 8, 2024Use this schedule to track all of the task associated with a video production initiative.
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Video Production Stages Map
Tools January 8, 2024Use this process diagram to understand the stages of the video production process and the details that go into each stage.
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Video Script Template
Tools January 8, 2024Use this template to outline a storytelling framework for your video before full production.
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Recording Video Presentations Checklist
Tools January 8, 2024Use this checklist to ensure you complete all of the tasks required to produce a video presentation.
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Three Stages to a Successful Scoping Season
Partner Content November 21, 2023Scoping season is all about collaboration. Each stage is a chapter of this partnership story. This journey is about creating something effective together, where each plan, discussion, and decision matters. Here's how to do it.
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What Fashion Marketers Need to Consider When Expanding Their Affiliate Programs Internationally
Industry Insights November 14, 2023As so many companies can attest, affiliate and partner marketing programs can generate tremendous ROI and serve as a core monetization method within a company’s broader portfolio. One way to make the most of this opportunity is to expand such efforts in a multinational capacity. This global orientation is especially useful for the aspirational fashion marketer — namely those inclined to follow the playbook of luxury brands who’ve gone all in on partnership marketing.
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The Simple Question That Gives Your Brand a Competitive Advantage
Industry Insights November 13, 2023From one industry to the next, there’s no question that business success relies on innovation. Innovation grows a business, and helps it stay ahead of the competition. While many marketers begin their quest for innovation by asking “what,” more and more of today’s highly successful businesses are the result of those asking “how?” Their objective is to identify ways to change up how consumers do things – the stuff of daily life – to make these activities easier, more convenient, or better.
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Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy and Develop Allocations
Knowledge Partners November 8, 2023Relying on ratios around so-called working versus non-working spend remains popular among marketers. Yet many industry experts consider the concept problematic and the terms hopelessly outmoded. This POV by Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.
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