Search Marketing Knowledge Center

One of the most important parts of culture across the world is sports, whether it is professional, amateur, or online. Many brands take advantage of this part of society and continue to focus their campaigns and media strategies around sporting events and athletes.

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A First Look at Generation Alpha: Building Foundations for Lasting Relationships

Event Recaps December 3, 2024

During a session at a December 2024 meeting of the ANA’s Marketing Futures Committee, integrated marketing agency Inspira shared background information on generation Alpha and gave advice for how to cultivate meaningful connections with this emerging age cohort.

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Gaming Platforms: The Next Generation of Social Media

Leading Edge November 11, 2024

The lines between gaming and social media are blurring. Platforms like Roblox and Fortnite, once solely associated with gaming, are rapidly evolving into immersive social hubs. As younger generations, particularly gen Z and gen Alpha, grow up immersed in these digital worlds, they're increasingly turning to them for social interaction and self-expression.

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All In: Sweepstakes and Contests in the Age of Ubiquitous Betting

Event Recaps November 11, 2024

Reed Smith and the Miami Heat examined sweepstakes and contest regulations in an era of widespread legalized gambling. The speakers explored key legal distinctions between promotional games and gambling, focusing on recent case law developments and enforcement actions that shape how marketers must structure their promotions.

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Level Up: Harnessing Gaming Fans

Event Recaps November 6, 2024

Gamefam shared how it works with brands to authentically connect with gen Z and gen Alpha to build fruitful relationships in the metaverse.

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Building a Customer-Centric Organization

Event Recaps October 23, 2024

AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.

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L’Oréal: Future Fit for Future Growth

Event Recaps October 23, 2024

L’Oréal Groupe uncovered the key catalysts for future growth and detailed its strategy to augment marketing with creativity, founded on a strong digital and tech core.

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Building a Customer-Centric Organization

Conference Session Videos October 23, 2024

In this video, AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.

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L’Oréal: Future Fit for Future Growth

Conference Session Videos October 23, 2024

In this video, Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal Groupe uncovered the key catalysts for future growth and detail their strategy to augment marketing with creativity, founded on a strong digital and tech core.

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This High-Tech, In-Game Advertising Campaign Achieved Stellar Results

Smarties Awards September 30, 2024

To retain its position in the increasingly competitive convenience store vertical, QuikTrip leveraged technology to deploy an in-game advertising campaign that achieved impressive results while seamlessly integrating into the habits of the brand’s target audience.

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Sport Bike Brand Collaborates with Video Game to Reach Audiences Virtually and Globally for Launch of New Bike

Smarties Awards September 30, 2024

TVS Motor Company transformed its audience and brand awareness through a collaboration with the video game Asphalt Airborne 8, bringing real-world racing to a virtual domain.

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Gushers' "Let Your Sole Out": Merging Fruit Snacks with Sneaker Culture

Smarties Awards September 30, 2024

General Mills' Gushers brand successfully reignited generation Z engagement without increasing product demand through an innovative campaign that merged fruit snacks with sneaker culture, leveraging metaverse technology and drop culture.

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KitKat’s Mudik BreakHunt: Gamifying Indonesia's Mass Migration

Smarties Awards September 30, 2024

Nestle Indonesia's KitKat brand leveraged mobile gamification to inject excitement into Indonesia's Mudik mass migration, significantly boosting brand awareness, engagement, and market share while outperforming industry benchmarks.

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