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These Brands Utilized Sports and Esports for Successful Media Strategies
Pulse December 11, 2024One of the most important parts of culture across the world is sports, whether it is professional, amateur, or online. Many brands take advantage of this part of society and continue to focus their campaigns and media strategies around sporting events and athletes.
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A First Look at Generation Alpha: Building Foundations for Lasting Relationships
Event Recaps December 3, 2024During a session at a December 2024 meeting of the ANA’s Marketing Futures Committee, integrated marketing agency Inspira shared background information on generation Alpha and gave advice for how to cultivate meaningful connections with this emerging age cohort.
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Gaming Platforms: The Next Generation of Social Media
Leading Edge November 11, 2024The lines between gaming and social media are blurring. Platforms like Roblox and Fortnite, once solely associated with gaming, are rapidly evolving into immersive social hubs. As younger generations, particularly gen Z and gen Alpha, grow up immersed in these digital worlds, they're increasingly turning to them for social interaction and self-expression.
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Building a Customer-Centric Organization
Event Recaps October 23, 2024AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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L’Oréal: Future Fit for Future Growth
Event Recaps October 23, 2024L’Oréal Groupe uncovered the key catalysts for future growth and detailed its strategy to augment marketing with creativity, founded on a strong digital and tech core.
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Building a Customer-Centric Organization
Conference Session Videos October 23, 2024In this video, AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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L’Oréal: Future Fit for Future Growth
Conference Session Videos October 23, 2024In this video, Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal Groupe uncovered the key catalysts for future growth and detail their strategy to augment marketing with creativity, founded on a strong digital and tech core.
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This High-Tech, In-Game Advertising Campaign Achieved Stellar Results
Smarties Awards September 30, 2024To retain its position in the increasingly competitive convenience store vertical, QuikTrip leveraged technology to deploy an in-game advertising campaign that achieved impressive results while seamlessly integrating into the habits of the brand’s target audience.
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Sport Bike Brand Collaborates with Video Game to Reach Audiences Virtually and Globally for Launch of New Bike
Smarties Awards September 30, 2024TVS Motor Company transformed its audience and brand awareness through a collaboration with the video game Asphalt Airborne 8, bringing real-world racing to a virtual domain.
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Gushers' "Let Your Sole Out": Merging Fruit Snacks with Sneaker Culture
Smarties Awards September 30, 2024General Mills' Gushers brand successfully reignited generation Z engagement without increasing product demand through an innovative campaign that merged fruit snacks with sneaker culture, leveraging metaverse technology and drop culture.
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KitKat’s Mudik BreakHunt: Gamifying Indonesia's Mass Migration
Smarties Awards September 30, 2024Nestle Indonesia's KitKat brand leveraged mobile gamification to inject excitement into Indonesia's Mudik mass migration, significantly boosting brand awareness, engagement, and market share while outperforming industry benchmarks.
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Heineken Silver Engaged Gen Z and Millennials Through Gaming
Smarties Awards September 30, 2024Heineken Silver integrated its brand into Arena of Valor to engage generation Z and millennial Vietnamese gamers.
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The Popularity of Gaming, Esports, and Streamers by Age Group
Money Slides August 6, 2024Comscore shares data that reveals the relative popularity of gaming, Esports, and live streaming among generation Z, millennials, generation X, and Baby Boomers.
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Charted: Gaming Genre Preferences by Device Type
Money Slides July 23, 2024Comscore shares data that reveals the relative popularity of gaming genres by the types of devices that they are played on.
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How Gamers' Device Preferences Affect Their Willingness to Spend on Games
Money Slides July 23, 2024Comscore shares data that reveals the amounts that users are willing to pay for video games based on their preferred device type.
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The Ages and Incomes of Gamers, by the Numbers
Money Slides July 23, 2024Comscore shares data that breaks down the percentage of gamers in each age demographic and each household income bracket.
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Understanding and Harnessing the Power of Gaming Audiences
Event Recaps July 17, 2024During the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
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Understanding and Harnessing the Power of Gaming Audiences
Conference Session Videos July 17, 2024In this video from the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
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Game On: Exploring The Future of Brands and Video Games
Event Recaps May 29, 2024Adam Keaney, general manager of PlayerWON, and Joost Van Dreunen, a gaming industry expert and faculty member at the NYU Stern School of Business, discussed the evolving landscape of video games and how brands can adapt to harness this powerful medium for marketing and engagement.
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Molson Coors Bets on the Big Game with Their Ad
In-House Excellence Awards May 21, 2024Molson Coors created the first-ever Super Bowl ad people could bet on using the DraftKings app. This groundbreaking campaign, featuring a surprise brand reveal, garnered significant engagement and widespread positive sentiment.
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