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Sports Marketing Lessons from 2024 and Predictions for 2025 with Spectrum and 24 Hour Fitness
Webinar Rewinds November 14, 20242024 was a pivotal year in sports marketing, driven by rising costs, shifting audience dynamics, and major events like the Olympics and the Women’s World Cup. In this webinar, marketing leaders shared how they navigated these shifts in 2024 and discussed their strategies for 2025.
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2025 Sports Marketing Outlook
Partner Content November 7, 2024As brands prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it's about meaningful connections with fans, especially in emerging spaces. Here are the key lessons from sports marketing in 2024.
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Forget B2B Product Marketing — We’re in the Era of Relationship Marketing
POVs November 7, 2024With research showing B2B buyers don’t care about your business’s product or service, these relationship marketing tips from Matthew Schwartz are the only option you have for making your brand stand out from the pack.
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Here’s How to Get Senior Leadership on Board with Bold Marketing Choices
Soundbites October 31, 2024Ali Daniels, former CMO at Visit Seattle, and Britt Fero of Visit Seattle’s agency partner PB& discussed their approach for getting leadership to buy in to a bold, new marketing strategy.
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Experimental Campaigns Revitalized These Iconic Brands
Pulse October 25, 2024Brands that have been around for ages are familiar with long-lasting success but may be left puzzled when it comes to reaching new audiences and revamping the brand through their campaigns. When planning campaign strategies, an experimental approach might not always be the top of the list. Yet for brands with a long history of success, experimenting with experiences and products is sometimes the best option for reinventing the wheel and staying relevant in today’s world with seemingly limitless brand options available.
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From Mall Staple to Global Brand: The Transformation of Claire’s
Event Recaps October 10, 2024Claire's, the beloved 60-year-old mall retailer, reinvented itself for the digital age. This presentation delved into how Claire's has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like gen Z and gen Alpha.
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Three Innovative Ways to Add VR to Your Next Experiential Marketing Activation
Knowledge Partners October 7, 2024Virtual reality (VR) is revolutionizing live brand activations, offering immersive and memorable consumer engagement experiences.
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Women's Sports Could Be a Net Win for Marketers
Trends and Technology October 4, 2024Brand advertisers are scrambling to partner with the expanding number of women's sports leagues, including the WNBA, the Professional Women's Hockey League, and the National Women's Soccer League. The field presents growing opportunities for marketers, what with women's elite sports expected to generate more than $1 billion in revenue for the first time in 2024, a 300 percent spike from 2021.
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Lunchables' "Lunchabuild This!": Turning Snacks into Creative Building Blocks
Smarties Awards September 30, 2024Kraft Heinz revolutionized Lunchables' marketing strategy with the "Lunchabuild This!" campaign, transforming the product into a creative building tool and driving significant sales growth and brand engagement.
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This Interactive Event Launched Rockstar to a New Audience in an Impressive Way
Smarties Awards September 30, 2024With pandemic-weary Vietnamese consumers desiring a return to in-person events, Rockstar hosted a 3D, holiday-themed light and music party that featured an online component — allowing for broad appeal, maximum exposure, and, most importantly, stellar business results.
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Connecting With Nature, Regenerating Youth: La Vie's Success Story
Smarties Awards September 30, 2024Nestle’s strategic goal for the campaign was to differentiate La Vie meaningfully and drive business growth surpassing other categories. The primary focus was to become the leading brand in the competitive packaged water market, particularly in Ho Chi Minh City, Vietnam.
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How Hinz&Kunzt Used Art Installations to Drive Sales and Address a Social Crisis
Smarties Awards September 30, 2024With its “Homeless Gallery” campaign, German newspaper Hinz&Kunzt was able to blend physical and digital components into an engaging experience that both shone a light on the issue of homelessness in Hamburg and drove sales and donations for the publication.
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Elidor Leverages Generative AI To Create an Immersive Monument in Support of Young Turkish Women
Smarties Awards September 30, 2024After the February 2023 Turkish earthquake, Elidor launched a program to support young women and encourage them to share artistic renditions of solidarity, culminating in an immersive out-of-home art installation in Istanbul.
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foodpanda and adidas Collaborated on a World Cup Campaign
Smarties Awards September 30, 2024To enhance its brand reputation and business, delivery service food panda increased preference and usage through an innovative communication strategy rather than relying solely on extensive promotional deals.
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Louis Vuitton Bucks a Trend with a Live Experience in a Chinese Resort Town
Smarties Awards September 30, 2024Louis Vuitton staged an immersive fashion show in the Chinese town of Aranya.
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Heineken Silver Creates Gamified Program to Engage Gen Z Consumers
Smarties Awards September 30, 2024Heineken Silver launched a mobile-first omnichannel campaign that was amplified by influencers and events to bring value to consumers and shift generation Z’s perceptions of the brand being for premium occasions.
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How This Vietnamese Footwear Brand Illustrated 40 Years of History in 1.6 Seconds
Smarties Awards September 30, 2024For its 40th anniversary, shoe brand Biti’s created a video asset that distilled 40 years of Vietnamese progress into a 1.6 second video.
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Nestle’s La Vie Launched an Omnichannel and Experiential Campaign to Support the Well-Being of Urban Vietnamese Youth’s
Smarties Awards September 30, 2024Nestle’s La Vie created an omnichannel campaign culminating in a branded multi-sensory experience to engage young urban consumers, support their well-being, and drive double digit sales.
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Events Database 2025
Tools September 20, 2024A professionally designed database and calendar to organize, summarize, and communicate all of your marketing events.
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Guerrilla Marketing Should Be More than a Stunt
Trends and Technology September 18, 2024As social media and the rise of artificial intelligence-driven content blur the lines between creators and advertisers, guerrilla marketing may become an increasingly viable marketing vehicle, though perhaps still as elusive to define as it is to spot a 6-foot-7 Sasquatch in the wilds of Central Park.
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