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Search returned: 626 document(s).
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Building B2B Experiences to Remember
B2B February 5, 2025Spending on B2B experiential marketing is on the rise — outpacing B2C — as B2B firms reimagine their live events to create more memorable experiences for their audiences.
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Five Ways Brands Can Leverage Experiential Marketing to Build Genuine Relationships with Consumers
Knowledge Partners January 30, 2025As we look ahead, 2025 is primed to become a golden year for experiential marketing. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life. Inspira offers five foundational ideas to foster connection, trust, and loyalty, making the relationship between brand and consumer far more meaningful.
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Sponsorship Marketing
ASK Answers January 23, 2025What are some trends and best practices for sponsorships?
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Spectrum Taps into Latin Music to Drive Connects
Multicultural Excellence Awards January 6, 2025Spectrum worked with agency INFUSION by Castells to celebrate Hispanic Heritage Month by coordinating a free concert featuring popular Mexican group Reik and singer Lupita Infante, a move that brilliantly tapped into the Hispanic community’s passion for Latin music.
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Toyota Showcasing Local Businesses to Promote the Toyota Tundra
Multicultural Excellence Awards January 6, 2025Toyota worked with Conill to improve consideration and imagery metrics among Hispanic consumers by showcasing local small businesses across 14 cities during the Gold Cup.
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McDonald’s Connects with Generation Z and Multicultural Youth through Immersive Anime Experience
Multicultural Excellence Awards January 6, 2025McDonald’s used an immersive anime experience to connect with generation Z and multicultural youth consumers.
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Experiential Marketing 101: Basic Best Practices
Training Takeaways January 2, 2025ANA’s on-demand training course “Brand Activations That Drive Results” offers six best practices for conducting experiential events.
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Event Marketing Plan Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive event marketing plan.
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Conference Agenda Checklist and Timeline
Tools January 1, 2025An agenda with a checklist of activities and timelines to keep you on schedule at your event.
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Conference Budget Template
Tools January 1, 2025Use this template to keep track of your conference costs.
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Conference Management Database
Tools January 1, 2025Use this to organize important information for all of your conference attendees.
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Conference Planning Checklist
Tools January 1, 2025A customizable checklist to help you prepare for managing a company conference.
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Event Management RFP Template
Tools January 1, 2025A template to create a Request for Proposal (RFP) for Event Management Services.
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Event Marketing Maturity Assessment
Tools January 1, 2025Use this tool to measure your organization's event marketing capabilities.
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Event Marketing Metrics Dashboard
Tools January 1, 2025Use this tool to define, track and report on your event marketing metrics.
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Event Marketing Strategy Scorecard
Tools January 1, 2025Use this tool to briefly outline your event marketing strategy.
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Events Manager Job Description
Tools January 1, 2025A template to quickly document the role and responsibilities for this position.
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Post-Conference Survey
Tools January 1, 2025A survey to evaluate the quality of conferences or events you attend.
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Trade Show Evaluation Checklist
Tools January 1, 2025A checklist to evaluate trade shows and your competitors' presence.
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Trade Show Evaluation Matrix
Tools January 1, 2025A matrix to rate and compare trade shows based on weighted criteria.
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