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Search returned: 594 document(s).
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Brand Belonging as Antidote to Male Alienation
Leading Edge August 22, 2024Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.
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How Marketers Tap into the Cultural Zeitgeist
Champions of Growth Podcast August 21, 2024JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.
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The Expanding Number of Niche Sports Offers New Ad Plays
B2C July 29, 2024Pickleball tops a growing roster of niche sports that are attracting legions of fans, with a smorgasbord of games for advertisers to tap into. The appeal to marketers is twofold: affordability and the opportunity to integrate a brand into the consumer experience.
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An Event to Inspire Latino Men Toward Better Mental Health
Knowledge Partners July 23, 2024In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.
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USAA Leverages the Army-Navy Game to Attract Customers
In-House Excellence Awards July 22, 2024The Army-Navy Game presented by USAA offered the organization an excellent opportunity to reflect its brand values and showcase its products and services to a large cross-section of members and prospects. USAA leveraged sponsorship rights and tactics to develop a campaign aligning with fan passion-points while supporting marketing objectives.
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Crafting Impactful Sponsorships: A Data-Driven Approach
Event Recaps July 18, 2024Amy Hu, CMO at New York Life, described her organization’s approach to sports sponsorships, which aims to bring together the art and science of marketing.
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Going Beyond Points for the Ultimate Loyalty Program
Knowledge Partners July 17, 2024Phaedon shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.
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How JBL Amplified Brand Impact Through Targeted Activations
Event Recaps July 17, 2024JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.
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How JBL Amplified Brand Impact Through Targeted Activations
Conference Session Videos July 17, 2024In this video, JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.
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Juniper Networks Sponsors an F1 Team to Influence ITDMs to “Demand More”
B2 Awards July 14, 2024The Juniper Networks “Demand More” campaign leveraged a pivot to a bold, brand-first media approach, encompassing the company’s first forays into sports sponsorship and TV advertising. Having the courage to divert demand media spend paid off big time, as both brand and demand metrics went through the roof.
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Beyond Basics: Unveiling the Secondary Benefits of Sponsorships
Knowledge Partners July 10, 2024This report from SponsorUnited outlines the multitude of secondary benefits that come from strategic sponsorships.
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Event and Experiential Marketing
ASK Answers July 2, 2024What are current trends and best practices for event and experiential marketing?
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Cisco Creates an Immersive Training Event to Upskill Sellers
B2 Awards July 1, 2024Cisco IMPACT, the company’s annual internal training event, enriched its world-class sellers’ skills and product knowledge through immersive experiences and cutting-edge trainings.
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Cisco Live Provides Educational Offerings Through Immersive Experiences
B2 Awards July 1, 2024For its Cisco Live 2023 event, Cisco executed various immersive activations and experiences to provide IT professionals with a platform to learn, network, and celebrate with peers.
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ServiceNow Wowed Executive Prospects with This Experiential Activation
B2 Awards July 1, 2024To attract high-profile business leaders to its Executive Circle program — in which they can interface and solve problems with peers — ServiceNow created an experiential activation that leveraged one of Australia's most prestigious portraiture competitions.
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The Weather Company Makes a Splash at Cannes Lions
B2 Awards June 30, 2024The Weather Company's "Weather Gallery" at Cannes Lions showcased the profound influence of weather on history and commerce, driving engagement through a multi-sensory, AI-powered experience.
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Carhartt's Uniforms: A Competitive Edge for Business Decision Makers
B2 Awards June 30, 2024Carhartt deployed an omnichannel campaign — spanning video, rich media, website, trade show, display, and social — to position its company gear offering as a driver of business success.
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The Legal Implications of Sports Marketing
Event Recaps June 26, 2024A panel of industry experts discussed why the marketing industry loves sporting events so much and how to clear any potential legal hurdles.
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T-Mobile Celebrates 5G Trailblazers
B2 Awards June 25, 2024T-Mobile for Business recognized groundbreaking 5G technology applications with the Unconventional Awards, highlighting industry disruptors and innovative uses across various sectors.
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The Genius of OREO: Inclusively Everywhere
Pulse June 21, 2024Experiences bond people together and create positive sentiment. One of the most important ways a brand can successfully connect with people is through crafting memorable, inspiring, and engaging experiences, whether through a brand activation in real time, a limited-edition product, or special swag. OREO is a brand that accomplishes each of these objectives in a way that fosters fun, excitement, and inclusivity.
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