Getting Multicultural Marketing Right in Today's Landscape hosted by TelevisaUnivision (In-Person Only)

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Due to capacity, registration is now closed, please join the waitlist here.

Multicultural consumers are projected to make up the majority of customers by 2060 according to data from the U.S. Census. The time to build trust among this audience with relevant initiatives and inclusion is now. This conference will feature top companies and case studies on how to best tailor your message to the people you are marketing to, while preventing unconscious bias and potential discrimination.

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

Parking is sponsored by TelevisaUnivision.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, May 29, 2024
9:00am - 10:00am	WELCOME & REGISTRATION
10:00am - 10:20am	OPENING REMARKS
10:20am - 10:55am	HARNESSING THE POWER OF LA CULTURA FOR GROWTH Although considered a minority segment in the U.S., Hispanics are anything but minor. Hear from TelevisaUnivision insights leaders and our major brand leaders to find out how U.S. brands are harnessing the power of La Cultura – the heart and soul of Hispanic identity – to achieve business growth. Sarah Squiers EVP, Client Partnerships TelevisaUnivision Simona Ezell Broadcast Marketing Lead Experian View Event Recap
10:55am - 11:30am	KIA'S ACCELERATE THE GOOD INITIATIVES Over the past year, Kia has integrated their Corporate Social Responsibility (CSR) and Diversity, Equity, and Inclusion (DEI) programs under the brand umbrella, Accelerate the Good. Specifically for DEI Heritage Months promotions, they have collaborated with several internal working groups within their Marketing team and developed a video series initiative, profiling their partnerships with prominent DEI non-profit organizations. During their session, Kia will discuss the integration process for a comprehensive social impact program and how they are infusing DEI efforts within their marketing. Jodi L. Kopke Senior Social Impact Manager Kia America View Presentation
11:30am - 11:50am	NETWORKING BREAK
11:50am - 12:25pm	UNLOCKING OPPORTUNITIES: INSIGHTS ON ASIAN-AMERICAN MEDIA ENGAGEMENT AND REPRESENTATION IN ADVERTISING Join Stacie de Armas and Carlos Santiago for an insightful presentation on Asian-American consumer trends and media engagement. The presentation will start with Nielsen's latest ANHPI report, highlighting the community's stronghold in online streaming and covering key consumer behaviors, including preferred media and ad-supported streaming viewership. Carlos will share the latest CIIM findings for AANHPI, emphasizing the unmet need and the potential for authentic representation in advertising, including campaign examples. This session will provide a dual perspective on the opportunities and challenges of engaging Asian-American audiences effectively. Stacie De Armas Senior Vice President of Diverse Intelligence & Initiatives Nielsen Carlos Santiago CEO, SSG; Co-Founder, ANA AIMM; Co-Architect Cultural Inclusion Accelerator View Presentation
12:25pm - 1:00pm	PODCASTING RENAISSANCE Explore the surge in Black-hosted podcasts—from personal stories to social justice discussions. How can brands collaborate with podcasters to authentically engage Black audiences. Denise L. Bennett VP, Strategy & Idea Lab iHeartMedia Will Lucas Host, Black Tech Green Money podcast The Black Effect Podcast Network View Presentation
1:00pm - 2:00pm	NETWORKING LUNCH/STUDIO TOUR
2:00pm - 2:35pm	MAXIMIZING THE VALUE OF THE BUSINESS RESOURCE GROUPS Kaiser Permanente business resource groups help them foster and support an inclusive work environment and advance equity. Thousands of employees are members of their BRGs and this richly diverse and tight-knit community offers connection, mentoring, skill building, and career and social support. Their BRGs also deliver powerful programs that connect co-workers in meaningful ways and serve as cultural advisors to leadership and the organization. During their session, they will be sharing key learnings to make a positive impact in your organization. Glenn Oyoung Director for CA Marketing Kaiser Permanente View Presentation
2:35pm - 2:40pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.