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Search returned: 98 document(s).
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How to Bolster Loyalty Marketing
Trends and Technology February 21, 2025In an attention economy shifting into overdrive, loyalty programs are an increasingly crucial asset for marketers, as they provide an opportunity to distinguish their brand from competitors, strengthen relationships with customers, and drive sustained purchases.
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BuzzFeed Rolls Out New Social Media Platform
Marketing News February 13, 2025BuzzFeed is fed up with the current state of the internet and wants to do something about it. The media company on Wednesday introduced a new social media platform to counter what it says is an internet increasingly fueled by misinformation, addiction, and negativity.
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Building B2B Experiences to Remember
B2B February 5, 2025Spending on B2B experiential marketing is on the rise — outpacing B2C — as B2B firms reimagine their live events to create more memorable experiences for their audiences.
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The Muppets Take Center Stage in Booking.com's Super Bowl Ad
Marketing News February 3, 2025The Muppets are featured in a new ad campaign for Booking.com that shows how the website helps consumers to personalize their travel experiences. The integrated marketing campaign, which kicks off during the fourth quarter of Super Bowl LIX, builds on the "Booking.yeah" ad campaign from 2022.
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The B2B Flight to Customer Obsession Is Taking Off
B2B January 22, 2025Customer obsession is fast becoming the cost of entry for B2B marketers. Executives at customer-obsessed B2B companies report 28 percent faster revenue growth and 33 percent higher profit growth, compared to companies that are not customer-obsessed, according to a recent Forrester survey. But there is no one-size-fits-all formula for companies that want to become more customer obsessed, as there are multiple variables unique to each brand.
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A Crisis in Customer Service and Complaint Handling
Event Recaps January 16, 2025The 2025 National Customer Rage Survey reveals an all-time high in customer problem experiences at 74 percent, with nearly $888 billion in revenue at risk due to ineffective complaint handling and growing customer incivility.
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From Advancing Through the Funnel to Forging Long-Term Relationships
Leading Edge December 30, 2024The question for marketers is no longer about how to guide consumers through the marketing funnel, but instead, how to build enduring, valuable relationships over time in a new era where trust is currency, and brands need repeat business to meaningfully succeed.
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Is Generative AI the Key to Unlocking B2B Personalization?
B2B December 18, 2024Kyall Mai, SVP and chief innovation officer at Esquire Bank, says the overriding challenge for B2B marketers seeking resources is demonstrating to the C-suite that they are capable of simultaneously generating revenue and developing a personalized communications strategy for customers and prospects.
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Best Practices for Increasing MQL to SQL Conversions
Leading Edge December 6, 2024Every company’s marketing department works hard to funnel marketing qualified leads (MQL) to its salespeople. Ideally, sellers want every MQL to convert into a sales-qualified lead (SQL). Having an MQL to SQL rate of 100 percent is not realistic, but far too often, this number ends up being lower than it should be.
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinar Rewinds November 13, 2024This webinar explored how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations, marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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Forget B2B Product Marketing — We’re in the Era of Relationship Marketing
POVs November 7, 2024With research showing B2B buyers don’t care about your business’s product or service, these relationship marketing tips from Matthew Schwartz are the only option you have for making your brand stand out from the pack.
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Building a Customer-Centric Organization
Event Recaps October 23, 2024AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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Building a Customer-Centric Organization
Event Soundbites October 23, 2024When things go wrong, the guiding principle for marketers is to make it right quickly.
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Building a Customer-Centric Organization
Conference Session Videos October 23, 2024In this video, AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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Who Said Personalization Would Be Easy?
Trends and Technology October 18, 2024The rise of personalization presents growing challenges to marketers, with 51 percent of consumers saying that they have been frustrated by receiving irrelevant content or offers from brands they're not interested in, per a recent study. To deliver more relevant messaging, marketers must stop focusing so much on the tech tools enabling the personalization and put more emphasis on the user experience catering to individuals.
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The Art (and Science) of Who Not to Target with Your Fundraising Campaigns
Leading Edge October 7, 2024A nonprofit's journey to greater impact doesn’t just hinge on stellar campaigns and compelling missions. It's also about precision in reaching the right audience — those genuinely aligned with your cause and able to contribute. Amid the transformative power of technology, particularly AI and machine learning (ML), lies an often under-emphasized strategy: knowing who not to target.
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JBL Shreds the Runway with Snowproof Earbuds and YouTube Takeover
Smarties Awards September 30, 2024JBL's innovative launch of its snowproof Endurance Peak 3 earbuds connected with younger consumers through a branded snowboard park and a YouTube homepage takeover, achieving significant brand awareness and product familiarity.
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Redefining Credit Card Benefits Beyond Travel
Smarties Awards September 30, 2024İşbank's Maximiles Black credit card campaign successfully shifted perception from a travel-focused card to a lifestyle product, resulting in significant increases in applications and new customer acquisition despite challenging economic conditions in Turkey.
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Pioneering Automotive Experiences in the Metaverse
Smarties Awards September 30, 2024Otokoç Otomotiv created Otokoç Metazone, a pioneering metaverse project in Decentraland and Spatial, to differentiate customer experiences, strengthen brand image, and establish leadership in Web 3.0 strategies within the automotive industry.
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Revolutionizing Oral Health Access in Vietnam through Digital Innovation
Smarties Awards September 30, 2024Unilever's P/S brand in Vietnam leveraged digital innovation and strategic partnerships to transform oral health access, significantly boosting brand awareness and market share while providing free dental consultations to millions.
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