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Search returned: 89 document(s).
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinar Rewinds November 13, 2024This webinar explored how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations, marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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Forget B2B Product Marketing — We’re in the Era of Relationship Marketing
POVs November 7, 2024With research showing B2B buyers don’t care about your business’s product or service, these relationship marketing tips from Matthew Schwartz are the only option you have for making your brand stand out from the pack.
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Building a Customer-Centric Organization
Event Recaps October 23, 2024AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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Building a Customer-Centric Organization
Conference Highlights October 23, 2024When things go wrong, the guiding principle for marketers is to make it right quickly.
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Building a Customer-Centric Organization
Conference Session Videos October 23, 2024In this video, AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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Who Said Personalization Would Be Easy?
Trends and Technology October 18, 2024The rise of personalization presents growing challenges to marketers, with 51 percent of consumers saying that they have been frustrated by receiving irrelevant content or offers from brands they're not interested in, per a recent study. To deliver more relevant messaging, marketers must stop focusing so much on the tech tools enabling the personalization and put more emphasis on the user experience catering to individuals.
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The Art (and Science) of Who Not to Target with Your Fundraising Campaigns
Leading Edge October 7, 2024A nonprofit's journey to greater impact doesn’t just hinge on stellar campaigns and compelling missions. It's also about precision in reaching the right audience — those genuinely aligned with your cause and able to contribute. Amid the transformative power of technology, particularly AI and machine learning (ML), lies an often under-emphasized strategy: knowing who not to target.
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JBL Shreds the Runway with Snowproof Earbuds and YouTube Takeover
Smarties Awards September 30, 2024JBL's innovative launch of its snowproof Endurance Peak 3 earbuds connected with younger consumers through a branded snowboard park and a YouTube homepage takeover, achieving significant brand awareness and product familiarity.
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Redefining Credit Card Benefits Beyond Travel
Smarties Awards September 30, 2024İşbank's Maximiles Black credit card campaign successfully shifted perception from a travel-focused card to a lifestyle product, resulting in significant increases in applications and new customer acquisition despite challenging economic conditions in Turkey.
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Pioneering Automotive Experiences in the Metaverse
Smarties Awards September 30, 2024Otokoç Otomotiv created Otokoç Metazone, a pioneering metaverse project in Decentraland and Spatial, to differentiate customer experiences, strengthen brand image, and establish leadership in Web 3.0 strategies within the automotive industry.
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Revolutionizing Oral Health Access in Vietnam through Digital Innovation
Smarties Awards September 30, 2024Unilever's P/S brand in Vietnam leveraged digital innovation and strategic partnerships to transform oral health access, significantly boosting brand awareness and market share while providing free dental consultations to millions.
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Maybelline 3.0: Empowering Gen Z with "Every Flaw is a 10"
Smarties Awards September 30, 2024L'Oreal Vietnam's Maybelline New York launched the "Every Flaw is a 10" campaign, leveraging social media and influencer partnerships to redefine beauty standards and empower generation Z, resulting in significant brand growth and market leadership.
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MediaMarkt Blends Maternal Wisdom with GPT-4 Technology
Smarties Awards September 30, 2024MediaMarkt Turkey leveraged GPT-4 technology to create "Mother AI," an innovative Mother's Day campaign that personified maternal wisdom, offering users a unique, interactive experience while boosting brand awareness and sales.
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Navigating Brand-Customer Dynamics in the Gen AI Era
Event Recaps September 25, 2024Phillip Jackson, CEO and co-founder of Future Commerce, explored the evolving dynamics between brands and customers in the age of generative AI, focusing on how customers are transforming their relationship with brands into an interactive, gamified experience.
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The Virtuous Cycle of Customer-Centric Marketing: Fueling Today’s Results and Long-Term Growth
Webinar Rewinds September 25, 2024In this webinar, learn how Aerie’s organizational shift toward customer-centric marketing and measurement is not just helping achieve short-term goals. It’s also got long-term implications for their revenue, customer file health, and brand equity.
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What Are the Biggest Relationship Marketing Measurement Challenges?
Podcast Clips September 13, 2024Jamie Gier, CMO at DexCare, shared what she believes is the biggest challenge when it comes to relationship marketing measurement during an episode of Champions of Growth.
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Boost Seasonal Success with Full Funnel Marketing Strategies
Webinar Rewinds September 12, 2024In this webinar, learn about the benefits of a full-funnel marketing strategy, particularly during the holiday season. From feeding the top of the funnel and generating brand awareness, to driving conversions, these strategies will help brands reach their goals and establish a strong start for the new year.
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How AI Will Change Audience Planning and Buying
Webinar Rewinds September 12, 2024AI is transforming creative, but it will also upend audience planning and buying as we know it. In this session, learn how brands are leveraging AI to better find consumers who are most receptive to the brand.
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How Marketers Learn to Stop Worrying and Love Their Data
B2B September 6, 2024Data quality has not been at the top of the priority list for B2B marketers in recent years, as they have grappled with dramatic changes in buyer behavior. However, the rise of generative artificial intelligence and the growing currency of first-party data have added to a sense of urgency among marketers to bolster their data management.
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The Secret to Fixing Customer Acquisition
B2B August 21, 2024According to a recent study, nearly three-fourths of B2B marketers are growing their investments in customer acquisition activities in the next two years as marketers look to play a greater role in landing new customers — and keeping them. However, the investments come despite several challenges to improve prospecting, ranging from a lack of data to measuring performance.
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