Video Shorts
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This Is the Question Every Brand Must Answer Before In-Housing Media
Soundbites June 13, 2023Amy Bartle, head of media at TaxAct, shares the question she believes every marketing team must answer before they decide to bring media in-house.
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How The Guardian’s Sales and Marketing Teams Enhance Ad Performance Reporting
Podcast Clips May 31, 2023Luis Romero, SVP of advertising for North America at the sponsorship-funded publication The Guardian, explains how he and his team go above and beyond to ensure their advertisers have a firm understanding of the value they’re getting when they purchase media with the publication.
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What Is the Sustainability Revolution and How Can Brands Capitalize on It?
Podcast Clips May 30, 2023Justin Bean, a leading sustainability strategist and “pragmatic optimist,” discussed what the sustainability revolution is and the ways in which brands can capitalize on the moment.
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How HMI Has Raised Critical Funds and Staff Morale with This Fun Twist on a CSR Program
Podcast Clips May 24, 2023On the Beyond Profit podcast, Nora Finnerty, marketing content specialist at HMI, outlined some of the benefits that have resulted from integrating corporate social responsibility into the brand’s travel incentive program, including raising overall staff morale and raising nearly $90,000 for neighborhoods in need.
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Five Ways to Power Brand Purpose with Nonprofit Partnerships
POVs May 19, 2023Beyond Profit host Ken Beaulieu provides five tips for how brands can initiate and maximize nonprofit partnerships that ensure their purpose feels authentic and meaningful to consumers.
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Are NFTs the Future of Customer Loyalty Programs?
POVs May 18, 2023Though they seemed to disappear as quickly as they emerged in the public eye, NFTs — and the technology that they're built on — still offer brands an enticing opportunity to deepen customer relationships and drive brand loyalty.
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Insurers Provide a Master Class for Using Comedy in Advertising
POVs May 8, 2023Matthew Schwartz, host of the Champions of Growth podcast, explores the peculiar trend of humor in advertising declining despite being a proven way to connect with consumers and offers some points of inspiration for marketers interested in injecting a little levity into their ads.
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How MarTech Is Leveling the Playing Field for Smaller Businesses
Podcast Clips May 5, 2023Issuu’s Joe Hyrkin explained how the growth of MarTech has made it so SMBs can now reach new audiences very efficiently and inexpensively, leveling the playing field and providing consumers a much greater number of shopping options.
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Consumers Love Marketing Stunts — So Why Don’t More Brands Do Them?
Podcast Clips May 3, 2023Saul Colt, founder of the Idea Integration Co., discussed why he is a big fan of marketing stunts, noting that they are a powerful driver of word-of-mouth recommendations, which are perhaps the most powerful driver of sales and brand loyalty available to brand marketers.
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Consistent Branding Is the Top Cue B2B Marketers Can Take from B2B
Podcast Clips April 26, 2023Richard Parkinson, chief brand officer at Prudential Financial, issued a caution for B2B marketers looking to take cues from their B2C counterparts — make sure your brand stays consistent. He elaborated on this point during his appearance on the Champions of Growth podcast.
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FTC’s Stance on Artificial Intelligence
Soundbites April 26, 2023Daniel Kaufman, partner at law firm BakerHostetler, discusses the FTC’s position on artificial intelligence.
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Social Justice Claims in Marketing
Soundbites April 26, 2023David Mallen from Loeb & Loeb LLP talked about social justice claims in marketing and cited an example company reviewed by the National Advertising Division (NAD).
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Why Nonprofits Need to Empower Businesses to Bring Social Good
Podcast Clips April 25, 2023On the Beyond Profit podcast, Michael McKnight, president and CEO at United Way BC, explained why shifting donation habits, especially among young people, have put nonprofits in a position where they must enlist business partners to fulfill their mission.
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Three Tips for Brands That Want to Take a Stand
POVs April 24, 2023Beyond Profit host Ken Beaulieu explores what has happened for CVS since it took a stand against tobacco in 2014 and outlines three ways marketers can do the same for their own brands.
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Why the Consumer Must Lead Your Brand’s Message
Podcast Clips April 19, 2023Carley Caldas, VP of brand marketing and media at eos, explains why marketers who believe that the consumer isn’t leading their brand message are kidding themselves. In fact, she says if the consumer isn’t leading your brand message, your business might be in trouble.
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This Is How Customer Loyalty Programs Can Become Powerful Customer Service Tools
Soundbites April 14, 2023Hard Rock SVP and CIO Macario Gallegos discusses why he believes the greatest potential for loyalty programs lies in the ability to provide proximity-based offers and to greatly enhance staff’s ability to provide transformational customer service.
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Measuring the Health of Social Media Accounts
Soundbites April 12, 2023Casey Petersen from Lenovo explains the Social Media Health Index, which the company created to identify the most efficient ways to optimize its social media accounts across markets.
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Taming the MarTech Stack
POVs April 12, 2023Champions of Growth host Matthew Schwartz provides some key tips and building blocks for how marketers can avoid being overwhelmed by MarTech and get the most out of their technology.
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Tips for a Low-Budget Influencer Program
Soundbites April 12, 2023Erica Wilkerson, director of multicultural/youth marketing and social responsibility at NASCAR, talked about how to run a low-budget influencer program.
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Are Marketers Living in a Bubble?
Podcast Clips April 10, 2023Emmanuel Probst, the global lead of thought leadership at Ipsos, believes marketers live in a bubble that has caused them to become detached from the common man.
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