Video Shorts
-
Why Do We Keep Having the Same Conversation Around DEI?
Podcast Clips August 30, 2023Jerri DeVard, founder and board member at Black Executive CMO Alliance (BECA), takes the marketing industry to task for continuing to talk about the importance of diversity, equity, and inclusion (DEI), but not putting action behind those conversations.
view -
The Marketer’s Role in the Fight Against AI Bias
POVs August 22, 2023This POV from Marketing Futures covers how marketers can combat AI bias through the development, deployment, and monitoring stages.
view -
How CMOs Can Cultivate Relationships Throughout the Organization
Podcast Clips August 16, 2023Sandeep Chennakeshu, COO at Uhnder, provides three ways in which marketers and CMOs can improve their standing within the overall organization.
view -
Business Leaders Who Involve Employees in Decision Making Perform Better on Retention
Podcast Clips August 15, 2023Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.
view -
Do Marketers Actually Care About DEI?
POVs August 10, 2023A recent report on diversity within the industry suggests that marketing is currently 20 years behind U.S. census data. With almost all meaningful metrics suggesting marketing is lagging behind the rest of society and perhaps even moving backwards, it has become fair to ask, "Do marketers actually care about DEI?"
view -
These Horror Movie Campaigns Are a Masterclass on Emotion in Marketing
Behind the Campaign August 10, 2023This debut episode of Behind the Campaign examines why modern horror movie campaigns are so effective and what can other brands learn from the chills they give audiences.
view -
Pure Leaf Is Helping More Women Say “No” At Work
Podcast Clips August 8, 2023Pure Leaf’s Julie Raheja-Perera explains the impetus for her brand’s “No Is Beautiful” campaign and the work her brand is doing to help women gain more autonomy without suffering consequences at work and in society.
view -
Here Is How Marketing Leaders Can Support Employee Mental Health
Podcast Clips August 2, 2023Heidi Arthur is the chief campaign development officer at the Ad Council, which launched a $65 million multi-year mental health initiative in late 2022. On the Champions of Growth podcast, Arthur discussed how brands can better support their own employees when it comes to mental health.
view -
It's Time for B2B to Go Big on Branding
POVs July 28, 2023Champions of Growth host Matthew Schwartz provides some valuable tips for B2B marketers to take a page out of the B2C playbook by going big on branding and achieving long-term success.
view -
Why Aren’t More Marketers Growth Hacking?
POVs July 12, 2023Marketing Futures podcast host Mike Berberich explains exactly what growth hacking is, how it works, and how any marketer can implement it into their overall marketing mix to drive growth.
view -
The Purpose of Having a Personal Purpose
POVs July 7, 2023Ken Beaulieu shares tips for how employees can discover their personal purpose and for how brand managers can help them do so, while also aligning the brand purpose with the values of the team.
view -
This Is How IBM and Air Company Are Perfectly Embodying Their Brand Purposes
Podcast Clips July 4, 2023On the Beyond Profit podcast, Simon Mainwaring, founder and CEO of the strategic brand consultancy We First, provided examples of a large company, IBM, and small company, Air Company, that are both embodying brand purpose through meaningful action.
view -
This Is the Biggest Reason Why Marketers Still Struggle with Content Strategies
Podcast Clips June 28, 2023Jim Williams, CMO at Uptempo, discussed the main reason why marketers continue to struggle with content strategies, pointing to new channels like TikTok and emerging technologies like AI, which both make it difficult to develop, implement, and maintain a long-term strategy.
view -
How Marketers Can Effectively Connect with Gen Z
POVs June 27, 2023Champions of Growth host Matthew Schwartz has uncovered a few tried and true ways to connect with gen Z effectively, as well as some things brands absolutely do not want to do when trying to win the business of the first digitally native generation.
view -
Brands Need to Stop Catering to the Vocal Minority on Sustainability
Podcast Clips June 20, 2023Joyce Parente, VP of marketing solutions at The Guardian US, says that brand leaders can’t let recent isolated instances of backlash affect how they operate their businesses, particularly on issues as critical to society as sustainability.
view -
Four Ways to Build Consumer Trust in Your Brand Purpose
POVs June 16, 2023Beyond Profit host Ken Beaulieu outlines why trust is so important to business success and provides four tips for how brands can make building trust a key piece of their brand purpose strategy.
view -
Your Brand Can’t Afford to Sleep on Sonic Branding
POVs June 16, 2023Marketing Futures podcast host Mike Berberich explains the concept behind sonic branding, why it is such a powerful tool for brand marketers, and shares three tips for how you can begin leveraging the tactic.
view -
Here’s Some Practical Advice for Your Corporate DEI Initiative
Podcast Clips June 14, 2023Sheryl Daija, founder and CEO of BRIDGE, and Deidre Smalls-Landau, EVP of business equity at Mediabrands, each share their perspective on how brands can take some practical steps forward and turn DEI from a high-minded philosophy to an everyday part of your company’s culture.
view -
This Is the Question Every Brand Must Answer Before In-Housing Media
Soundbites June 13, 2023Amy Bartle, head of media at TaxAct, shares the question she believes every marketing team must answer before they decide to bring media in-house.
view -
How The Guardian’s Sales and Marketing Teams Enhance Ad Performance Reporting
Podcast Clips May 31, 2023Luis Romero, SVP of advertising for North America at the sponsorship-funded publication The Guardian, explains how he and his team go above and beyond to ensure their advertisers have a firm understanding of the value they’re getting when they purchase media with the publication.
view