How The Guardian’s Sales and Marketing Teams Enhance Ad Performance Reporting | Podcast Clips | Video Shorts | All MKC Content | ANA

How The Guardian’s Sales and Marketing Teams Enhance Ad Performance Reporting

Luis Romero, SVP of advertising for North America at the sponsorship-funded publication The Guardian, explains how he and his team go above and beyond to ensure their advertisers have a firm understanding of the value they’re getting when they purchase media with the publication.