Video Shorts
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How Can CMOs and CEOs Bridge the Growing Divide Between Them?
Podcast Clips December 13, 2023Drawing insights from recent research, conducted in partnership with the ANA, McKinsey’s Robert Tas and Ed See share what they think is behind the expanding disconnect between CMOs and CEOs and offer some thoughts about how to close it.
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Six Lessons in Purposeful Marketing from 2023
POVs December 10, 2023Beyond Profit Podcast host Ken Beaulieu selected his six key takeaways from more than two dozen conversations on brand purpose throughout 2023 and is sharing them to make all of us wiser.
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Actually, That Social Issue Isn’t Political At All
Podcast Clips December 5, 2023Too many brands fall into the trap of letting issues of right and wrong be viewed as political. That’s the message Kelly O’Keefe, founding partner of Brand Federation, has for marketers sitting on the fence on various social issues.
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Building a Modern Marketing Tech Stack: Key Components and Best Practices
POVs November 28, 2023Marketing Futures host Mike Berberich shares six tips to ensure your martech stack is not only optimized for today, but also remains rock-solid into the future.
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Which Pandemic-Induced Changes in Consumer Behavior Are Here to Stay?
Podcast Clips November 22, 2023Allen Adamson, cofounder of Metaforce.com, shares his perspective on which behavioral changes wrought by the COVID-19 pandemic are going to remain permanent.
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Are Brands Without Clearly Defined Purposes in Danger of Extinction?
Podcast Clips November 21, 2023Sandy Skees, EVP of purpose and impact global lead at Porter Novelli and author, has a bold prediction for the future of purpose: Companies who don’t have it figured out won’t exist in 10 years. She explains why in this clip from her appearance on the Beyond Profit podcast.
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Staying True to Your Purpose in Challenging Times
POVs November 19, 2023Beyond Profit host Ken Beaulieu provides some advice for how your brand can keep its purpose top of mind, even when facing market pressures.
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Do Millennials and Gen Z Have to Save B2B Branding?
Podcast Clips November 15, 2023Google’s Doug Novak shares his perspective on B2B content marketing and what it’s going to take for the industry to get up to speed.
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Pump Up the Volume on Podcast Advertising
POVs November 14, 2023Champions of Growth host Matthew Schwartz explores some reason why podcast advertising investment has waned and offers some tips for advertisers who want to get out ahead of the competition on the increasingly important channel.
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What Are the Key Ingredients for Storytelling That Move the Needle
Podcast Clips November 7, 2023Solitaire Townsend, author of The Solutionists: How Business Can Fix the Future, explains why having a good product or service is simply not enough for brands in today’s market. Instead, she says brands must also be expert storytellers and provides some tips for how to achieve that.
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How This Organization Saved Hundreds of Stray Cats with a Video Game
Behind the Campaign November 2, 2023To combat a cat abandonment crisis in France, La Societé Protectrice des Animaux partnered with a video game company on a game that raised awareness, evoked strong emotions in young people, and helped over 900 cats get rescued.
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Prompt Like a Champ: Best Practices for Generative AI Prompts
POVs October 30, 2023Marketing Futures podcast host and ChatGPT power user Michael Berberich shares his key tips to help you create the perfect AI prompt.
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Mastercard CMO’s Best Advice on How to Build Your Brand for the Future
Soundbites October 26, 2023Mastercard CMO Raja Rajamannar gave his best piece of advice for how marketers can evolve their brands and build a business that sustains long into the future.
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No, Actually — Artificial Intelligence Is Not Going to Take Your Job
Podcast Clips October 24, 2023Wunderman Thompson’s Jason Carmel outlines the reasons why he believes artificial intelligence is not poised to take marketers’ jobs.
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What Stops Companies from Connecting Brand Purpose and Sustainability?
Podcast Clips October 17, 2023Lindsey DeWitte, president of public relations and EVP of purpose and sustainability ay Barkley, gives her thoughts on why purpose and sustainability are not intrinsically linked at many organizations.
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How to Win Over Purpose-Driven Gen Z
POVs October 16, 2023The Beyond Profit podcast's Ken Beaulieu covers how your brand can be more purpose-led, both internally and externally, and drive to solve social issues alongside Gen Z. In doing so, you'll gain a big competitive advantage.
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How The Latest New York Road Runners Brand Platform Captions Entire NYC Marathon Experience
Podcast Clips October 11, 2023Erika Katz, head of brand marketing and studio at New York Road Runners, discusses the changes her organization made to its “It Will Move You” brand platform to ensure it captured all of the experiences of an NYC Marathon — including those of the runners and the spectators.
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Marketing and Mental Health: Steps Your Brand Can Take to Combat a Crisis
POVs October 4, 2023Learn how your brand can lead the charge for mental wellness, both through messaging and with a commitment of resources for consumers and employees.
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Marketing’s Obsession with Bachelor’s Degrees Is Losing the Talent Battle
Podcast Clips October 3, 2023Kenny Nguyen, CEO and cofounder of the agency ThreeSixtyEight, makes an argument for why brands and business are losing out on great talent by being laser focused on only those candidates with bachelor’s degrees.
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On Attention Metrics, In-Theater Ads Are More Effective Than TV Ads
Podcast Clips September 27, 2023NCM’s Mike Rosen discussed a recent study in which eye tracking technology was implemented to determine that the level of attention paid by to ads by movie goers far outpaces other visual platforms like TV.
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