Video Shorts
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Why Brands That Play It Safe Won’t Survive
Podcast Clips February 6, 2024Jay Mandel, author of Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding, explains why brands that play it safe will eventually fade. He does so using an interesting example from the romantic relationship between Taylor Swift and Travis Kelce.
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Have Ad Agencies and Other Creatives Become Too Reliant on Data Analytics?
Podcast Clips January 31, 2024Boathouse’s Peter Prodromou believes that the industry has gone too far down the path of data reliance and has forgotten the power of great creative. He explained what he thinks the response to this misstep by the industry will be.
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Three Tips for Embedding Purpose into Organizational Culture
POVs January 30, 2024Beyond Profit host Ken Beaulieu shares three ways you can ensure everyone gets behind your brand’s purpose and makes it the crucial component of business culture that it needs to be.
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Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
POVs January 25, 2024AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.
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These Are the Five Traits of Modern Legacy Builders
Podcast Clips January 23, 2024What is a legacy leader made of? Mark Miller, coauthor of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, has spent years trying to figure that out. Here, he shares the five traits he believes all legacy leaders possess.
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Your AI Ghostwriter: A Gen AI Super Hack
POVs January 23, 2024Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.
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How Citi's "Chosen Name" Campaign Elevated Identity and Inclusion
Behind the Campaign January 19, 2024Citi’s “Chosen Name” campaign gave Trans and non-binary customers the choice to easily update their eligible Citi-branded cards to match their true identity. The bank partnered with actress LGBTQ+ advocate Michaela Jaé Rodriguez to successfully spread the word.
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How Marketers Can Reel in Customers with In-Theater Advertising
POVs January 19, 2024With advanced measurement technology showing that silver screen ads have a longer last impact, Champions of Growth podcast host Matthew Schwartz covers why movie theaters may offer a panacea for marketers looking to capture consumer attention.
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How Should Marketers Respond to C-Suite DEI Resistance?
Podcast Clips January 17, 2024ANA AIMM’s Gilbert Dávila shares his perspective on what marketers should do when there is pushback to DEI efforts, citing compelling datapoints for why it’s in the brand’s best interest to ignore the noise and push forward.
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These Three Steps Will Spur Company-Wide Creative Effectiveness
Podcast Clips January 10, 2024WARC’s Ann Marie Kerwin explains the three key steps to institutionalized creative effectiveness, which were discovered during the research for her organization’s white paper, Building a Culture of Creative Effectiveness.
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A Word of Advice on How to Be a Purposeful Leader
Podcast Clips January 9, 2024Dontrese Brown, founder and CEO of BROWNBAYLOR, shared his best advice for how executives can lead their organization’s purpose efforts effectively.
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Five Marketing Predictions for 2024
POVs December 21, 2023To ensure you're prepared for whatever looms ahead, Champions of Growth podcast host Matthew Schwartz is peering into his crystal ball and predicting what some of the most salient marketing trends of 2024 will be.
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How to Get the Whole Organization Behind the Brand Purpose
Podcast Clips December 19, 2023Vicky Lozano, EVP of marketing at Crayola, shared her tips for how to get everyone from the C-suite down to the coordinators onboard with your brand purpose.
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Future-Proof Yourself: Essential Skills for Thriving in an AI-Fueled Industry
POVs December 18, 2023Marketing Futures podcast host Mike Berberich shares some tips for how you can make yourself irreplaceable, even in a professional world drive by algorithms and neural networks.
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How Can CMOs and CEOs Bridge the Growing Divide Between Them?
Podcast Clips December 13, 2023Drawing insights from recent research, conducted in partnership with the ANA, McKinsey’s Robert Tas and Ed See share what they think is behind the expanding disconnect between CMOs and CEOs and offer some thoughts about how to close it.
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Six Lessons in Purposeful Marketing from 2023
POVs December 10, 2023Beyond Profit Podcast host Ken Beaulieu selected his six key takeaways from more than two dozen conversations on brand purpose throughout 2023 and is sharing them to make all of us wiser.
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Actually, That Social Issue Isn’t Political At All
Podcast Clips December 5, 2023Too many brands fall into the trap of letting issues of right and wrong be viewed as political. That’s the message Kelly O’Keefe, founding partner of Brand Federation, has for marketers sitting on the fence on various social issues.
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Building a Modern Marketing Tech Stack: Key Components and Best Practices
POVs November 28, 2023Marketing Futures host Mike Berberich shares six tips to ensure your martech stack is not only optimized for today, but also remains rock-solid into the future.
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Which Pandemic-Induced Changes in Consumer Behavior Are Here to Stay?
Podcast Clips November 22, 2023Allen Adamson, cofounder of Metaforce.com, shares his perspective on which behavioral changes wrought by the COVID-19 pandemic are going to remain permanent.
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Are Brands Without Clearly Defined Purposes in Danger of Extinction?
Podcast Clips November 21, 2023Sandy Skees, EVP of purpose and impact global lead at Porter Novelli and author, has a bold prediction for the future of purpose: Companies who don’t have it figured out won’t exist in 10 years. She explains why in this clip from her appearance on the Beyond Profit podcast.
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