Video Shorts
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Your AI Ghostwriter: A Gen AI Super Hack
POVs January 23, 2024Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.
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How Citi's "Chosen Name" Campaign Elevated Identity and Inclusion
Behind the Campaign January 19, 2024Citi’s “Chosen Name” campaign gave Trans and non-binary customers the choice to easily update their eligible Citi-branded cards to match their true identity. The bank partnered with actress LGBTQ+ advocate Michaela Jaé Rodriguez to successfully spread the word.
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How Marketers Can Reel in Customers with In-Theater Advertising
POVs January 19, 2024With advanced measurement technology showing that silver screen ads have a longer last impact, Champions of Growth podcast host Matthew Schwartz covers why movie theaters may offer a panacea for marketers looking to capture consumer attention.
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How Should Marketers Respond to C-Suite DEI Resistance?
Podcast Clips January 17, 2024ANA AIMM’s Gilbert Dávila shares his perspective on what marketers should do when there is pushback to DEI efforts, citing compelling datapoints for why it’s in the brand’s best interest to ignore the noise and push forward.
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These Three Steps Will Spur Company-Wide Creative Effectiveness
Podcast Clips January 10, 2024WARC’s Ann Marie Kerwin explains the three key steps to institutionalized creative effectiveness, which were discovered during the research for her organization’s white paper, Building a Culture of Creative Effectiveness.
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A Word of Advice on How to Be a Purposeful Leader
Podcast Clips January 9, 2024Dontrese Brown, founder and CEO of BROWNBAYLOR, shared his best advice for how executives can lead their organization’s purpose efforts effectively.
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Five Marketing Predictions for 2024
POVs December 21, 2023To ensure you're prepared for whatever looms ahead, Champions of Growth podcast host Matthew Schwartz is peering into his crystal ball and predicting what some of the most salient marketing trends of 2024 will be.
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How to Get the Whole Organization Behind the Brand Purpose
Podcast Clips December 19, 2023Vicky Lozano, EVP of marketing at Crayola, shared her tips for how to get everyone from the C-suite down to the coordinators onboard with your brand purpose.
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Future-Proof Yourself: Essential Skills for Thriving in an AI-Fueled Industry
POVs December 18, 2023Marketing Futures podcast host Mike Berberich shares some tips for how you can make yourself irreplaceable, even in a professional world drive by algorithms and neural networks.
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How Can CMOs and CEOs Bridge the Growing Divide Between Them?
Podcast Clips December 13, 2023Drawing insights from recent research, conducted in partnership with the ANA, McKinsey’s Robert Tas and Ed See share what they think is behind the expanding disconnect between CMOs and CEOs and offer some thoughts about how to close it.
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Six Lessons in Purposeful Marketing from 2023
POVs December 10, 2023Beyond Profit Podcast host Ken Beaulieu selected his six key takeaways from more than two dozen conversations on brand purpose throughout 2023 and is sharing them to make all of us wiser.
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Actually, That Social Issue Isn’t Political At All
Podcast Clips December 5, 2023Too many brands fall into the trap of letting issues of right and wrong be viewed as political. That’s the message Kelly O’Keefe, founding partner of Brand Federation, has for marketers sitting on the fence on various social issues.
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Building a Modern Marketing Tech Stack: Key Components and Best Practices
POVs November 28, 2023Marketing Futures host Mike Berberich shares six tips to ensure your martech stack is not only optimized for today, but also remains rock-solid into the future.
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Which Pandemic-Induced Changes in Consumer Behavior Are Here to Stay?
Podcast Clips November 22, 2023Allen Adamson, cofounder of Metaforce.com, shares his perspective on which behavioral changes wrought by the COVID-19 pandemic are going to remain permanent.
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Are Brands Without Clearly Defined Purposes in Danger of Extinction?
Podcast Clips November 21, 2023Sandy Skees, EVP of purpose and impact global lead at Porter Novelli and author, has a bold prediction for the future of purpose: Companies who don’t have it figured out won’t exist in 10 years. She explains why in this clip from her appearance on the Beyond Profit podcast.
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Staying True to Your Purpose in Challenging Times
POVs November 19, 2023Beyond Profit host Ken Beaulieu provides some advice for how your brand can keep its purpose top of mind, even when facing market pressures.
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Do Millennials and Gen Z Have to Save B2B Branding?
Podcast Clips November 15, 2023Google’s Doug Novak shares his perspective on B2B content marketing and what it’s going to take for the industry to get up to speed.
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Pump Up the Volume on Podcast Advertising
POVs November 14, 2023Champions of Growth host Matthew Schwartz explores some reason why podcast advertising investment has waned and offers some tips for advertisers who want to get out ahead of the competition on the increasingly important channel.
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What Are the Key Ingredients for Storytelling That Move the Needle
Podcast Clips November 7, 2023Solitaire Townsend, author of The Solutionists: How Business Can Fix the Future, explains why having a good product or service is simply not enough for brands in today’s market. Instead, she says brands must also be expert storytellers and provides some tips for how to achieve that.
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How This Organization Saved Hundreds of Stray Cats with a Video Game
Behind the Campaign November 2, 2023To combat a cat abandonment crisis in France, La Societé Protectrice des Animaux partnered with a video game company on a game that raised awareness, evoked strong emotions in young people, and helped over 900 cats get rescued.
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