Playbooks & Tools
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Brand Perception Survey
Tools January 1, 2025A survey to quickly understand how your brand is viewed in the market.
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Brand Purpose Checklist
Tools January 1, 2025Use this checklist to help you implement a purpose-led initiative at your company.
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Brand Purpose Quick Win Package
Quick Wins January 1, 2025ANA’s Brand Purpose Quick Wins Package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of establishing your brand’s purpose and communicating and operationalizing it throughout the organization.
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Brand Safety/Online Hate Quick Win Package
Quick Wins January 1, 2025ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.
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Brand Selection Tool
Tools January 1, 2025A voting tool to drive consensus on key branding decisions.
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Brand Strategy Scorecard
Tools January 1, 2025A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
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Break Even Analysis
Tools January 1, 2025A calculator to input cost & sales variables and determines break even point and profitability.
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Build an RFP For Web Design Services
Tools January 1, 2025A guide to help you build a request for proposal (RFP) for web design services and evaluate all possible vendors.
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Build vs. Buy Decision Matrix
Tools January 1, 2025Use this matrix to compare your options for in-house builds vs. outsourced solutions.
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Building a Mobile Friendly Website
Tools January 1, 2025A guide to help you understand the importance of having a mobile-friendly website today and how to achieve mobile compatibility.
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Building a Modern Marketing Center of Excellence Report
Tools January 1, 2025Read this best practice report to learn how to build a Modern Marketing Center of Excellence (MMCoE).
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Building Effective Landing Pages
Tools January 1, 2025This How-To Guide outlines different types of landing pages, how landing pages affect conversion rates and lead generation, followed by a detailed action plan on how to create and optimize your landing page.
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Business Case Template
Tools January 1, 2025Use this template for any corporate investment and as a formal management communication document.
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Business Model Canvas Template (Excel)
Tools January 1, 2025Use this Microsoft Excel template to define your business model.
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Business Model Canvas Template (PowerPoint)
Tools January 1, 2025Use this Microsoft PowerPoint template to define your business model.
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Business Model Canvas Template (Word)
Tools January 1, 2025Use this template to define your business model.
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Business Objectives Matrix
Tools January 1, 2025A template that provides over 50 common business objectives to consider.
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Business Strategy Metrics Dashboard
Tools January 1, 2025Use this template to capture and report on key metrics from your business strategy plan.
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Business Strategy Plan Template
Tools January 1, 2025Use this template to quickly document your strategic plan.
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Business Strategy Presentation
Tools January 1, 2025Use this PowerPoint template to feature the highlights from your business strategy plan.
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