Playbooks & Tools
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Product Development Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy and plan.
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Product Marketing Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 23 premium tools and templates to create a comprehensive product marketing plan.
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Project Management Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 37 premium tools and templates to create a comprehensive approach to project management.
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Public Relations Crisis Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 23 premium tools and templates to develop a Public Relations Crisis plan that supports your company’s goals and objectives.
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Public Relations Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy and plan.
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Sales Enablement Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 47 premium tools and templates to create a comprehensive sales enablement plan.
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Sales Training Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 27 premium tools and templates to develop a consultative approach to selling.
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SEO Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective search engine optimization plan and optimize your website to increase traffic and support your marketing goals.
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Shopper Marketing Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
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Social Media Marketing Plan Playbook
Playbooks March 1, 2024Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.
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Video Marketing Plan Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.
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Webinar Program Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.
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Brand Purpose Checklist
Tools January 22, 2024Use this checklist to help you implement a purpose-led initiative at your company.
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Brand Purpose Quick Win Package
Quick Wins January 22, 2024ANA’s Brand Purpose Quick Wins Package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of establishing your brand’s purpose and communicating and operationalizing it throughout the organization.
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Firing Your Agency Cheat Sheet
Tools January 22, 2024Use this cheat sheet to learn about best practices for firing your agency and how to overcome common pitfalls.
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Firing Your Agency Checklist
Tools January 22, 2024Use this checklist to help you take a systematic approach to firing your agency.
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Firing Your Agency Quick Win Package
Quick Wins January 22, 2024ANA's Firing Your Agency Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when parting with your agency — assessment, communication, offboarding, and transition.
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Generative AI for Content Marketing Cheat Sheet
Tools January 22, 2024Use this cheat sheet to learn about best practices for leveraging Generative AI for Content Marketing at your company.
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Generative AI for Content Marketing Checklist
Tools January 22, 2024Use this checklist to help you leverage generative AI for content marketing at your company.
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Generative AI for Content Marketing Quick Win Package
Quick Wins January 22, 2024ANA’s latest Quick Wins Package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of integrating generative AI platforms into the marketing function, specifically content marketing campaigns.
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