Playbooks & Tools
-
Advertisement Evaluation Matrix
Tools January 1, 2025A matrix to evaluate the effectiveness of advertising concepts.
view -
Advertising Agency RFP Template
Tools January 1, 2025You need to create a tool for selecting ad agencies regarding specific projects designed by your company.
view -
Advertising Calendar and Budget Template 2025
Tools January 1, 2025Use this to organize your advertising campaigns. Track media types, due dates, and budget info.
view -
Advertising Plan Checklist
Tools January 1, 2025Use this as a framework for building your annual advertising plan and budget.
view -
Advocacy and Loyalty System RFP
Tools January 1, 2025Use this tool to help you design a Request for Proposal (RFP) for an Advocacy and Loyalty platform.
view -
Advocacy and Loyalty Technology Overview
Tools January 1, 2025Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.
view -
Advocacy and Loyalty Vendor Evaluation
Tools January 1, 2025Use this matrix to compare Advocacy and Loyalty platforms based on your requirements.
view -
Advocacy and Loyalty Vendors Matrix
Tools January 1, 2025Use this matrix to obtain information about key vendors in the Advocacy and Loyalty technology space.
view -
Agency Alignment Strategy Workbook
Tools January 1, 2025Use our Agency Alignment Strategy Workbook to create a 'scorecard' that concisely outlines your marketing strategy in terms of objectives, programs, metrics, and timeframes.
view -
Agency Compensation Audit Template
Tools January 1, 2025Use the Agency Compensation Audit Template to help guide your organization's review of the compensation model and approach used with an agency partner.
view -
Agency Compensation Evaluation Checklist
Tools January 1, 2025Use the Agency Compensation Evaluation Tool to understand which agency compensation model is the strategically best approach for your organization's needs.
view -
Agency Compensation Model Framework
Tools January 1, 2025Review the Agency Compensation Model Framework to evaluate the different options available when it comes to compensating an agency partner.
view -
Agency Compensation Negotiation Checklist
Tools January 1, 2025Leverage the Agency Compensation Negotiation Checklist to help your team while negotiating the compensation agreement with an agency partner.
view -
Agency Management Framework
Tools January 1, 2025Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.
view -
Agency Management Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.
view -
Agency Management Training Course
Tools January 1, 2025This course has 5 video modules that will help you develop a streamlined approach to agency selection, management and evaluation.
view -
Agency Onboarding Checklist
Tools January 1, 2025Leverage the Agency Onboarding Checklist to ensure the onboarding process runs smoothly.
view -
Agency Onboarding Model
Tools January 1, 2025Review the Agency Onboarding Model to understand the best practice process recommended for onboarding your new agency partner.
view -
Agency Performance Review
Tools January 1, 2025Use this performance review to evaluate the efforts of the agencies you work with closely.
view -
Agency Selection Tool
Tools January 1, 2025You need to learn more about potential advertising agencies before interviewing them.
view