Playbooks & Tools
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Customer Engagement Framework
Tools January 21, 2024A framework to help you organize your Customer Engagement efforts.
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Customer Engagement Plan Framework
Tools January 21, 2024Use this customer engagement framework to define the activities required to successfully create, plan, and execute a customer engagement plan.
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Customer Lifetime Value Calculator
Tools January 21, 2024You need to determine your company's customer lifetime value (CLV).
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Demand Generation Best Practices Report
Tools January 21, 2024Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.
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Demand Generation Maturity Assessment
Tools January 21, 2024Utilize our Demand Generation Maturity Assessment to assess your organization's current Demand Generation capabilities.
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Demand Generation Metrics Dashboard
Tools January 21, 2024Use this to define, track and report on your Demand Generation metrics.
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Demand Generation Program Framework
Tools January 21, 2024Use this demand generation framework to define the activities required to successfully create, plan, and execute a demand generation program.
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Demand Generation Program Maturity Model
Tools January 21, 2024Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities.
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Demand Generation Roles Matrix
Tools January 21, 2024A roles matrix to help you organize your Demand Generation efforts.
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Demand Generation Solutions Matrix
Tools January 21, 2024Use this matrix to obtain info about key Demand Generation technology vendors.
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Demand Generation Strategy Workbook
Tools January 21, 2024Use this template to outline, summarize, communicate and track your overall Demand Generation plan.
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Demand Generation Training Course
Tools January 21, 2024Discover how demand generation works and which best practices are required to get results. This course has 3 video modules that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.
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Department Budget Template
Tools January 21, 2024Use this tool to accurately project your costs for the next fiscal period.
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Develop Customer Centricity CRM Best Practices Guide
Tools January 21, 2024This guide provides practical advice for adopting a customer-centric business strategy.
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Developing a Marketing Analytics Process Guide
Tools January 21, 2024A guide to help you develop a marketing analytics process within your company.
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Digital Marketing Best Practices Report
Tools January 21, 2024Read this best practices report to learn how Digital Marketing has evolved and how to implement Digital Marketing functions within your company.
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Enablement KM Solution Study
Tools January 21, 2024Our Enablement Knowledge Management (KM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.
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Engage Targets with Market Research
Tools January 21, 2024This guide provides practical advice for gaining insight from market research initiatives.
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Evaluating Website Effectiveness Guide
Tools January 21, 2024This guide provides practical advice for evaluating your website effectiveness.
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Examine Buy In with Stakeholder Analysis
Tools January 21, 2024A guide to help you identify and understand the key stakeholders involved in decision-making for your next project.
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