Playbooks & Tools
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Competitor Analysis Tool
Tools January 1, 2024This will help you determine your market position in relation to your competitors.
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Conference Agenda Checklist and Timeline
Tools January 1, 2024An agenda with a checklist of activities and timelines to keep you on schedule at your event.
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Conference Management Database
Tools January 1, 2024Use this to organize important information for all of your conference attendees.
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Conference Planning Checklist
Tools January 1, 2024A customizable checklist to help you prepare for managing a company conference.
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Consultant Evaluation Matrix
Tools January 1, 2024We created the Consultant Evaluation Matrix to help you compare potential consultants in 5 key areas: Relevant Experience, Skill Set, Professionalism, Consulting Methodology & Tools, and Personality.
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Content Marketing and Distribution System RFP Template
Tools January 1, 2024Use this tool to help you design a Request for Proposal (RFP) for a Content Marketing and Distribution System.
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Content Marketing and Distribution Vendor Evaluation
Tools January 1, 2024Use this matrix to compare Content Marketing and Distribution vendor solutions based on your requirements.
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Content Marketing Contributors Database
Tools January 1, 2024Use this template to manage your content marketing contributors.
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Content Marketing Framework
Tools January 1, 2024Use this modern content marketing framework to define the activities required to successfully create, plan, and execute a content marketing plan.
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Content Marketing Maturity Model
Tools January 1, 2024Our Content Marketing Maturity Model was designed to help organizations by providing a road-map for improving their content marketing capabilities.
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Content Marketing Solution Study
Tools January 1, 2024Our Content Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Content Marketing space.
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Content Marketing Strategy Scorecard
Tools January 1, 2024Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.
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Content Marketing Training Course
Tools January 1, 2024This course has 6 video modules and a tool-kit with 24 tools & templates that will help you develop a comprehensive content marketing program.
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Content Marketing Vendors Matrix
Tools January 1, 2024Use this matrix to obtain information about key vendors that can help you build your Content Marketing program.
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Core Competencies Assessment
Tools January 1, 2024A self-assessment tool to rate your compliance with best practices across 10 core competencies.
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Core Values Worksheet
Tools January 1, 2024A professionally designed template to help you craft your core values.
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Creating a Social Media Policy
Tools January 1, 2024A guide that outlines why you should have a social media policy, the different types of policies and key components of a policy, followed by a detailed action plan on how to create a clear, decisive and successful social media policy for your company.
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Creating Email Marketing Lists
Tools January 1, 2024This guide provides advice on how to build permission-based email marketing lists.
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Creative Brief Template
Tools January 1, 2024A template to communicate with your agency the strategic direction for creative development.
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Creative Strategy Survey Tool
Tools January 1, 2024This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).
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