Playbooks & Tools
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Content Marketing Strategy Scorecard
Tools January 1, 2024Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.
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Content Marketing Training Course
Tools January 1, 2024This course has 6 video modules and a tool-kit with 24 tools & templates that will help you develop a comprehensive content marketing program.
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Content Marketing Vendors Matrix
Tools January 1, 2024Use this matrix to obtain information about key vendors that can help you build your Content Marketing program.
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Core Competencies Assessment
Tools January 1, 2024A self-assessment tool to rate your compliance with best practices across 10 core competencies.
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Core Values Worksheet
Tools January 1, 2024A professionally designed template to help you craft your core values.
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Creating a Social Media Policy
Tools January 1, 2024A guide that outlines why you should have a social media policy, the different types of policies and key components of a policy, followed by a detailed action plan on how to create a clear, decisive and successful social media policy for your company.
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Creating Email Marketing Lists
Tools January 1, 2024This guide provides advice on how to build permission-based email marketing lists.
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Creative Brief Template
Tools January 1, 2024A template to communicate with your agency the strategic direction for creative development.
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Creative Strategy Survey Tool
Tools January 1, 2024This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).
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Crisis Communications Review Chart
Tools January 1, 2024Use the Crisis Communications Review Chart to track any changes to your crisis plan.
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Crisis Communications Schedule
Tools January 1, 2024Use the Crisis Communications Schedule to ensure that key team members are always on-call during a crisis.
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Crisis Communications Team Organizational Chart
Tools January 1, 2024Use the Crisis Communications Team Organizational Chart to visually clarify the hierarchy within your crisis team.
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Crisis Communications Team Roles Matrix
Tools January 1, 2024Use the Crisis Communications Team Roles Matrix to assign key roles and responsibilities to your team.
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Crisis Coverage Checklist
Tools January 1, 2024Use the Crisis Coverage Checklist to leverage best practices when tracking media coverage of any crisis.
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Crisis FAQ Template
Tools January 1, 2024Use the Crisis FAQ Template as a starting point when trying to understand what occurred at the onset of any crisis.
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Crisis Inquiry Journal Template
Tools January 1, 2024Use the Crisis Inquiry Journal Template to track and respond to any inquiry made by the media or individuals/organizations about an active crisis occurring within your organization.
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Crisis Level Chart
Tools January 1, 2024Use the Crisis Level Chart to understand and illustrate the different levels of a crisis within your organization.
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Crisis Messaging External Notifications List
Tools January 1, 2024Use the Crisis Messaging External Notifications List to clarify who needs to be contacted within specific external groups during any crisis.
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Crisis Messaging Internal Notifications List
Tools January 1, 2024Use the Crisis Messaging Internal Notifications List to clarify who needs to be contacted within specific internal groups in your organization during any crisis.
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Crisis Messaging Map Tool
Tools January 1, 2024Use the Crisis Messaging Map Tool to assess the key messages that are important for your target audience to hear during a crisis.
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